Hydrant

Marketing Strategy Breakdown

Logo of
Hydrant
An overview of
Hydrant
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Beverage
ecommerce industry.

Hydrant

- Ecommerce marketing strategy

You can access here some of the data we collect on Hydrant ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 25 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Hydrant team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 48.0% of their emails - the main ones they use are 💊 🚨 🍹 😬 🎯 💥.

On Panoramata, we gather and analyze the entire Hydrant email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were 'Maybe put down the mug...' and 'We're about to ruin coffee for you 😬'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 57 on https://www.drinkhydrant.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Hydrant

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
25.0
characters

What about

Hydrant

then?

With their average of

25

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

776.25
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Hydrant

 gets a score of

-3.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Been - tossing - and - turning? - We're - Tan

Emoji use in subject lines

48.0
% of subject lines have emojis

Most popular emojis

💊 - 🚨 - 🍹 - 😬 - 🎯 - 💥

💊 - 🚨 - 🍹 - 😬 - 🎯 - 💥

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Hydrant

Featured Email Marketing Assets from

Hydrant

Maybe put down the mug...

Maybe put down the mug...

Email from

Hydrant

We're about to ruin coffee for you 😬

We're about to ruin coffee for you 😬

Email from

Hydrant

THIS could be the cause of your headaches

THIS could be the cause of your headaches

Email from

Hydrant

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Hydrant

Featured Ads and Paid Media Assets from

Hydrant

Hydrant
Hydrant

Water up, not down. Hydrant uses real fruit juice powder. Other brands use sucralose found in Stevia. Backed by science, our formula is a delicious way to hack your hydration and feel your best.

Feed Ad from

Hydrant

Hydrant
Hydrant

Water up, not down. Hydrant contains no artificial sweeteners and uses real fruit juice powder. Backed by science, our formula is a delicious way to hack your hydration and feel your best.

Feed Ad from

Hydrant

Hydrant
Hydrant

Hydrant contains no Stevia and uses real fruit juice powder. Backed by science, our formula is a delicious way to hack your hydration and feel your best.

Feed Ad from

Hydrant

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.drinkhydrant.com/

Domain Rating

57
This is the overall metric that matters most, as it sets
Hydrant
domain SEO authority.

It shows the power of
Hydrant
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.drinkhydrant.com/
, as their domain authority is
57
, their score can be considered under average.

Here, for
https://www.drinkhydrant.com/
, as their domain authority is
57
, their score can be considered average.

Here, for
https://www.drinkhydrant.com/
, as their domain authority is
57
, their score can be considered pretty good! 🙌

Here, for
https://www.drinkhydrant.com/
, as their domain authority is
57
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

43625
One of the most important metrics for
Hydrant
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
28492
) and their Domain Rating.

Total Keywords

28492
Why does this matter for
Hydrant
SEO strategy? 

This is the total number of keywords where 
Hydrant
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1590
The total number of domain who have a link to  
Hydrant
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

19073
What's a backlink? A link from another domain that redirect to  
Hydrant
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

18532

Backlinks NoFollow

3900

Backlinks Redirect

64

Backlinks Images

3416

Backlinks Frame

0

Backlinks Form

111

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Hydrant

Softwares and Marketing eCommerce Stack

Gorgias

Gorgias

Customer support helpdesk system for eCommerce. Provide exceptional customer support.

Customer Support and Helpdesk

Discover →More details →
Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

Discover →More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

Discover →More details →
EcoCart

EcoCart

Make orders carbon neutral for Shopify.

shop

Discover →More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

Discover →More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
GRIN

GRIN

All-in-one influencer marketing software suite.

analytics

Discover →More details →
Postscript

Postscript

SMS and MMS marketing for Shopify.

shop

Discover →More details →
ProfitWell

ProfitWell

Subscription and financial metrics in one place.

analytics

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Refersion for Shopify

Refersion for Shopify

Affiliate tracking system.

shop

Discover →More details →
Refersion

Refersion

Affiliate tracking management program.

ads

Discover →More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

Discover →More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

Discover →More details →
Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

Discover →More details →
Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

Discover →More details →
Shogun

Shogun

Build custom pages with a drag and drop visual editor and use tools to boost store performance.

shop

Discover →More details →
Snap Pixel for Shopify

Snap Pixel for Shopify

Snapchat Ads App makes it possible to create ads and set-up campaigns on Snapchat for products.

shop

Discover →More details →
Twitter Ads

Twitter Ads

Twitter advertising includes conversion tracking and re-marketing tools.

ads

Discover →More details →
Twitter Website Universal Tag

Twitter Website Universal Tag

A tool from Twitter that makes it possible for advertisers to track website conversions and manage tailored audience campaigns.

analytics

Discover →More details →
Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

Discover →More details →

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