You're looking for Email Ecommerce Marketing data for Wild One? You're in the right place!
They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! Wild One could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 92.0% of their emails - the main ones they use are ✨ 🙌 🤎 🐶 🎉 🎁.
On Panoramata, we gather and analyze the entire Wild One email marketing strategy - along with other brands from the Pet industry. Amongst their last emails sent, two of them were 'Silly Pups for Spring' and 'The Nat'l Pet Day Sale finally starts! 🤑'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 66 on https://wildone.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.
Average subject lenght
With their average of
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
gets a score of
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Most common words
got - everyone - talking - about - Your - One
Emoji use in subject lines
Most popular emojis
✨ - 🙌 - 🤎 - 🐶 - 🎉 - 🎁
✨ - 🙌 - 🤎 - 🐶 - 🎉 - 🎁
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Silly Pups for Spring
The Nat'l Pet Day Sale finally starts! 🤑
We're launching Customizable Care Kits!
Sustainable, fashionable essentials that will make you and your dog look and feel great! Shop Wild One today. 🐶
Smart dogs need a challenging toy. Meet the ultimate puzzle toy for pup development. Built for solo play and prolonged entertainment. Engage your pup all day long.
Airline-approved—and animal-adored. Travel in style with Wild One's comfortable, modular, and stylish Travel Carrier.
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Let’s see how the main brands in the pet space are organizing their marketing and the angles they’re using to convince customers - across ads, SEO organic and email marketing.
On this article, we list down guides to help you benchmark your eCommerce store and to establish it on sound strategy.
If you’re a Rihanna fan, you might have also heard of her beauty brand - Fenty Beauty. This makeup and skincare line is popular for its broad inclusivity across all skin tones.Inside Panoramata, you’ll discover a whole lot of perspective when it comes to brands’ marketing strategies. One of these is email marketing. Now let’s dive into Fenty Beauty’s very own approach to communicating their products, new releases, promotions, and their brand in general.
Track and learn from your competitors and you’d put yourself on an effective path. You pick from what’s already working for your competitors. No second-guessing, and there’s no need to reinvent the wheel.