Wild One

Marketing Strategy Breakdown

Logo of
Wild One
An overview of
Wild One
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Pet
ecommerce industry.

Wild One

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Wild One? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! Wild One could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 92.0% of their emails - the main ones they use are ✨ 🙌 🤎 🐶 🎉 🎁.

On Panoramata, we gather and analyze the entire Wild One email marketing strategy - along with other brands from the Pet industry. Amongst their last emails sent, two of them were 'Silly Pups for Spring' and 'The Nat'l Pet Day Sale finally starts! 🤑'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 66 on https://wildone.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Wild One

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
33.0
characters

What about

Wild One

then?

With their average of

33

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1859.54
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Wild One

 gets a score of

-1.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

got - everyone - talking - about - Your - One

Emoji use in subject lines

92.0
% of subject lines have emojis

Most popular emojis

✨ - 🙌 - 🤎 - 🐶 - 🎉 - 🎁

✨ - 🙌 - 🤎 - 🐶 - 🎉 - 🎁

Yes, these emojis are pretty. But what are their usage telling us? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.They're using Happiness emojis (think about 🤗, 👍, 🥳 or 🎉 for example) to also connect with their audience, share good news and positivity with their audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Wild One

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Featured Email Marketing Assets from

Wild One

Silly Pups for Spring

Silly Pups for Spring

Email from

Wild One

The Nat'l Pet Day Sale finally starts! 🤑

The Nat'l Pet Day Sale finally starts! 🤑

Email from

Wild One

We're launching Customizable Care Kits!

We're launching Customizable Care Kits!

Email from

Wild One

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Featured Ads and Paid Media Examples from

Wild One

Wild One
Wild One

Sustainable, fashionable essentials that will make you and your dog look and feel great! Shop Wild One today. 🐶

Wild One

Wild One

Feed Ad from

Wild One

Wild One
Wild One

Smart dogs need a challenging toy. Meet the ultimate puzzle toy for pup development. Built for solo play and prolonged entertainment. Engage your pup all day long.

Shop The Tennis Tumble

Shop The Tennis Tumble

Feed Ad from

Wild One

Wild One
Wild One

Airline-approved—and animal-adored. Travel in style with Wild One's comfortable, modular, and stylish Travel Carrier.

Shop The Travel Carrier

Shop The Travel Carrier

Feed Ad from

Wild One

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://wildone.com/

Domain Rating

66
This is the overall metric that matters most, as it sets
Wild One
domain SEO authority.

It shows the power of
Wild One
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://wildone.com/
, as their domain authority is
66
, their score can be considered under average.

Here, for
https://wildone.com/
, as their domain authority is
66
, their score can be considered average.

Here, for
https://wildone.com/
, as their domain authority is
66
, their score can be considered pretty good! 🙌

Here, for
https://wildone.com/
, as their domain authority is
66
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

14774
One of the most important metrics for
Wild One
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
4754
) and their Domain Rating.

Total Keywords

4754
Why does this matter for
Wild One
SEO strategy? 

This is the total number of keywords where 
Wild One
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1632
The total number of domain who have a link to  
Wild One
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

9123
What's a backlink? A link from another domain that redirect to  
Wild One
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

9070

Backlinks NoFollow

3456

Backlinks Redirect

51

Backlinks Images

1437

Backlinks Frame

0

Backlinks Form

2

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Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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AddShoppers

AddShoppers

Reward sharing and measure ROI with AdShopper button.

widgets

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Amplitude

Amplitude

Mobile analytics platform.

analytics

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Related Industries

Pet Supplies

brands overview

Pet supplies are also a large portion of the Pet market.  It includes treats, toys, supplements, grooming essentials, collars and tags, cages, beds, etc. – all for the welfare and wellness of our pet buddies.

Pet Supplies
brands →

Pet

brands overview

The Pet industry consists of many significant branches. Pet food and treats, pet supplies and accessories, pet services like vet care, pet insurance, etc.  These industries rake in millions of dollars each year. 

Pet
brands →

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