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Golden Ticket

Reward orders with a surprise freebie instead of a discount.

Convert more shoppers

Evergreen

Sale

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email examples

See how brands use this strategy. Open an email to view the full design.

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One every X orders - customers get a freebie.

A free gift gives a reason to order now while the full price stays intact.

Overtone

Subject line

Who doesn't love a freebie?

Personal Care

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Our staff favorite, the Fader Clarifying Shampoo 3oz., comes with any purchase $50+! WHAT'S HOT HAIR COLOR HAIR CARE For a limited time, we're giving away one of our favortites - a free 3oz. bottle of the Fader Clarifying Shampoo - with every $50+ purchase. Get yours today! SHOP NOW Only available while supplies last! oVertone Haircare PO Box 26262 Tucson, Arizona 85726 No longer want to receive these emails? Manage your preferences here.

Kinship

Subject line

Get ur freebie right here

Personal Care

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Hint: a tropical smoothie for ur skin ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Can't see this email? View in Your Browser For a limited time spend $30+ and receive a free Naked Papaya sample (15g) with your purchase. No code necessary. While supplies last. $35+ calculated before shipping and taxes. Free Naked Papaya 15g sample automatically added to cart and cannot be returned, exchanged or redeemed for cash value. Not for resale and not valid on previous purchases. Limit one per order. Offer subject to change. Exclusively at lovekinship.com. Receive free standard shipping on all orders $45+. No longer want to receive these emails? Unsubscribe. © 2022 Kinship, Inc. P.O. Box 623 Corte Madera, California 94976 lovekinship.com | hello@lovekinship.com ‌

MaryRuth Organics

Subject line

Free Liquid Multivitamin + More

Health & Wellness

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Get these freebies with your one-time order $125+. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Hi there, We have so many exciting deals going on for you right now, we just had to make sure you knew! For 3 days only, you’ll get a 16 oz bottle of our customer favorite product, the Raspberry Liquid Morning Multivitamin, AND a 3-pack of our Measuring Shot Glasses to help you measure & enjoy our liquid supplements for FREE with your one-time order of $125 or more. Plus, all of our gummy supplements are still buy one, get one 50% off and you can get $20 off your $100+ purchase with code SPRING20. These deals are ending soon! Exciting, The MaryRuth’s Team SHOP NOW SHOP NOW SHOP NOW SHOP NOW SHOP NOW Thank you for supporting MaryRuth's. We are a family-run business and emails are a crucial way for us to contact our community. We regularly provide the latest tips from MaryRuth, store discounts, and updates straight to your inbox. The MaryRuth's Team is pleased to assist you with information about our products. Please know we are not licensed medical professionals and therefore cannot provide you with any medical advice or information. If you require medical advice or information please contact a medical or healthcare professional. Please remember the information contained in this email message is for informational purposes only. The statements in this email have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease. For a full listing of all promotional rules for our current promos, please visit the Promotional Disclaimers page. Unsubscribe | Privacy Policy | Contact Us MRO MaryRuth, LLC 1171 S Robertson Blvd #148 Los Angeles, California 90035 ‌

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more email examples

Bumble and bumble

Subject line

Saturdays are for scoring freebies —pick 4 faves.

Personal Care

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Bumble and bumble Free Bond-Building or Hairdresser's Invisible Oil sample kit with code BOND22 or HIO22 at checkout ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Trouble viewing this email? View it in a Browser *Offer begins at 12:00 AM ET on 02/18/2022 and ends at 11:59 PM ET on 02/21/2022. No code required, select samples at checkout. You must spend $35 or more to qualify. Offer available exclusively at bumbleandbumble.com, to U.S. residents only. For free standard shipping, you must spend $1 or more, shipping will automatically apply at checkout. Free items are not eligible for returns or exchanges. Quantities are limited and offer is subject to availability while supplies last. Limit 1 offer code per order. Offer is subject to change or cancellation without notice. Offer may not be used in combination with any other offer or discount except where noted. Applicable purchase amount does not include the purchase of eGift cards; Gift cards; sales tax; shipping and handling; items noted as not eligible; items that are not in stock at the time of purchase; pending purchases or purchases made prior to the start of the offer or after the offer ends. All purchases are subject to bank authorization prior to processing. Only authorized purchases will be processed and shipped. Please allow up to 3 business days for processing and 1 day for overnight shipment. Other restrictions may apply.*Offer begins at 12:00 AM ET on 02/01/22 and ends at 11:59 PM ET on 02/28/22. Enter offer code HIO22 or BOND22 at checkout to receive either a Hydration Hero Duo OR Repair Specialist Trio at bumbleandbumble.com with a $35 or more applicable purchase. US residents only. One per person and one offer code per order. Quantities are limited. While supplies last. Offer is not applicable towards items noted as not eligible; gift cards; eGift cards; sales tax; shipping and handling fees; items that are not in stock at the time of purchase; pending purchases or purchases made prior to or after the conclusion of the offer. All purchases are subject to bank authorization prior to processing. Only authorized purchases will be processed and shipped. We reserve the right to cancel any order due to unauthorized, altered, or ineligible use of offer and to modify or cancel this promotion due to system error or unforeseen problems. We reserve the right to substitute any free item offered with an item of equal or greater value. Offer is subject to change without notice. Please allow up to 3 business days for processing and 1 day for overnight shipment. Other restrictions may apply. You are receiving this email because you elected to receive emails from Bumble and bumble. If you would rather not receive emails from bumbleandbumble.com, please click here to unsubscribe. Update Profile here. Bumble and bumble US 415 West 13th Street New York, NY 10014

dr. Jart

Subject line

Regimen Hack: Get 3 Freebies

Personal Care

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Plus, BB Creams are 50% off. Shop Now. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ BEST SELLERS NEW ARRIVALS VALUE SETS & GIFTS *Offer ends 7/6/2022 at 3:00 AM EST. Receive 50% off select BB Creams. No offer code needed. Discount reflected in cart. While supplies last. Offer available to US residents only. Quantities are limited. Offer not valid at Sephora store locations or Sephora.com. Offer may not be used in combination with any other offer or discount. Free items are not eligible for returns or exchanges. Applicable purchase amount does not include the purchase of egift cards; donations; shipping and handling; sales tax; items noted as not eligible; items that are not in stock at the time of purchase; pending purchases or purchases made prior to the start of the offer or after the offer ends. All purchases are subject to bank authorization prior to processing. Only authorized purchases will be processed and shipped. Allow up to 3 business days for processing and 1 day for overnight shipment. We reserve the right to cancel any order due to unauthorized, altered, or ineligible use of offer and to modify or cancel this promotion due to system error or unforeseen problems. We reserve the right to substitute any free item offered with an item of equal or greater value. Offer is subject to change without notice. Other restrictions apply. *Offer ends 7/6/2022 at 3:00 AM EST. Receive 3 samples with any $50 purchase. No offer code needed. Discount reflected in cart. While supplies last. Offer available to US residents only. Quantities are limited. Offer not valid at Sephora store locations or Sephora.com. Offer may not be used in combination with any other offer or discount. Free items are not eligible for returns or exchanges. Applicable purchase amount does not include the purchase of egift cards; donations; shipping and handling; sales tax; items noted as not eligible; items that are not in stock at the time of purchase; pending purchases or purchases made prior to the start of the offer or after the offer ends. All purchases are subject to bank authorization prior to processing. Only authorized purchases will be processed and shipped. Allow up to 3 business days for processing and 1 day for overnight shipment. We reserve the right to cancel any order due to unauthorized, altered, or ineligible use of offer and to modify or cancel this promotion due to system error or unforeseen problems. We reserve the right to substitute any free item offered with an item of equal or greater value. Offer is subject to change without notice. Other restrictions apply. Copyright © Dr.Jart+, Have & Be USA Inc. All Rights Reserved. 28 West 23rd Street New York, NY 10010. Click here to unsubscribe.

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I’m planning a [CAMPAIGN] for [BRAND]. Using the "Golden Ticket" idea above — Reward orders with a surprise freebie instead of a discount — create a 3-email sequence that applies the same underlying strategy to my brand. Our audience is [AUDIENCE], the offer is [OFFER] and the main reason to buy is [VALUE PROPOSITION]. For each email, give me: • strategic purpose • subject-line direction • core message • CTA • timing Do not copy the examples from Overtone, Kinship, MaryRuth Organics. Adapt the underlying strategy to my brand.

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Golden Ticket

Get 104 email marketing ideas with examples, ecommerce resources and trends