Bumble and bumble

Marketing Strategy Breakdown

Logo of
Bumble and bumble
An overview of
Bumble and bumble
Marketing Strategy data - their Email Marketing Strategy (some of their
Email aptitude
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Bumble and bumble

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Bumble and bumble ecommerce marketing strategy - and from other brands from the Personal Care industry.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 36 characters, they're doing just ok! Bumble and bumble could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Email aptitude .

Fun fact - they're using emojis in 44911% of their emails - the main ones they use are 🎉 ⏰ 🧡 ❄️ ✨ 🎊.

We display here a overview of Bumble and bumble email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'FYI it's National Dry Shampoo Day.' and 'Turn wash day into a spring break getaway 🏖'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 73 on https://www.bumbleandbumble.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Bumble and bumble

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
36.0
characters

What about

Bumble and bumble

then?

With their average of

36

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1688.85
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Bumble and bumble

 gets a score of

-3.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Email aptitude

Most common words

Card - It - s - try-me - Goodbye - Hair

Emoji use in subject lines

16.12
% of subject lines have emojis

Most popular emojis

🎉 - ⏰ - 🧡 - ❄️ - ✨ - 🎊

🎉 - ⏰ - 🧡 - ❄️ - ✨ - 🎊

What does it say about their email marketing strategy - especially on their subject lines? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.They're using Happiness emojis (think about 🤗, 👍, 🥳 or 🎉 for example) to also connect with their audience, share good news and positivity with their audience.Also, they're using an interesting kind of emojis, that we're calling here "Scarcity" emojis. For example ⏰, ⌛, 😱 or 💸 - yes, these are emojis showing that you don't want to miss what's happening, because it's limited in time, in stock, etc. Great way to engage for an instant reaction.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more data?
Unlock all the data about

Bumble and bumble

Featured Email Marketing Assets from

Bumble and bumble

FYI it's National Dry Shampoo Day.

FYI it's National Dry Shampoo Day.

Email from

Bumble and bumble

Turn wash day into a spring break getaway 🏖

Turn wash day into a spring break getaway 🏖

Email from

Bumble and bumble

Enjoy 15% off today. (It pays to subscribe😉)

Enjoy 15% off today. (It pays to subscribe😉)

Email from

Bumble and bumble

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Bumble and bumble

Featured Ads and Paid Media Assets from

Bumble and bumble

Bumble and bumble
Bumble and bumble

Discover Bumble and bumble's pro curated products

Shop Bumble and bumble

Shop Bumble and bumble

Feed Ad from

Bumble and bumble

Bumble and bumble
Bumble and bumble

Spend $35 and pick a free try-me-size trio for curl care or hair repair.

Try these Bb.Faves on us

Try these Bb.Faves on us

Feed Ad from

Bumble and bumble

Bumble and bumble
Bumble and bumble

Spend $35 and pick a free try-me-size trio for curl care or hair repair.

Try these Bb.Faves on us

Try these Bb.Faves on us

Feed Ad from

Bumble and bumble

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.bumbleandbumble.com/

Domain Rating

73
This is the overall metric that matters most, as it sets
Bumble and bumble
domain SEO authority.

It shows the power of
Bumble and bumble
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.bumbleandbumble.com/
, as their domain authority is
73
, their score can be considered under average.

Here, for
https://www.bumbleandbumble.com/
, as their domain authority is
73
, their score can be considered average.

Here, for
https://www.bumbleandbumble.com/
, as their domain authority is
73
, their score can be considered pretty good! 🙌

Here, for
https://www.bumbleandbumble.com/
, as their domain authority is
73
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

51225
One of the most important metrics for
Bumble and bumble
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
14954
) and their Domain Rating.

Total Keywords

14954
Why does this matter for
Bumble and bumble
SEO strategy? 

This is the total number of keywords where 
Bumble and bumble
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

5798
The total number of domain who have a link to  
Bumble and bumble
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Bumble and bumble
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

Need more assets?
Unlock all the assets on

Bumble and bumble

Softwares and Marketing eCommerce Stack

Adyen

Adyen

Adyen is a leading provider of omni-channel payment solutions with over 250 payment methods and 187 transaction currencies.

payment

Discover →More details →
Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

Discover →More details →
Olapic

Olapic

Olapic is a Visual Commerce platform that tells your brand's story with curated customer photos & videos.

widgets

Discover →More details →
PowerReviews

PowerReviews

Tag-based customer reviews building system, helps to increase sales.

widgets

Discover →More details →

Ready to dive in?
Get started today.

People are also tracking these brands marketing strategy

Augustinus Bader

Personal Care

More details →

Milani

Personal Care

More details →

Drybar

Personal Care

More details →

Poo-Pourri

Personal Care

More details →

Headquarters

Personal Care

More details →

Elemis

Personal Care

More details →

Related Insights

Singles' Day deals you can try for your own brand

It is important to create campaign strategies to keep up with the Single's Day hype. Here are some of the popular brands' tactics we compiled for inspiration.

Marketing
Singles' Day deals you can try for your own brand

Welcome Flow Email examples and best practices for Jewelry Industry

Hey! We are still on our journey to unlocking the jewelry industry's best practices. Moving forward, here are some welcome flow email inspiration for your newsletter. Let us analyze how they are structured as we show you some great examples from brands we love.

Marketing
Welcome Flow Email examples and best practices for Jewelry Industry

Shopify Email Best Practices: How to Use Shopify Email

Picture this: with more than 4 billion email users (and growing), 306 billion emails sent and received, and there’s no denying that your biggest opportunity for eCommerce marketing is inside your customers’ (potential and existing) inbox. If you use Shopify, you have all the tools you’d needSay hello to Shopify Email. 

Marketing
Shopify Email Best Practices: How to Use Shopify Email

Related Industries

Haircare

brands overview

Hair care products are a big business for men and women. Products include coloring, shampoos, conditioners, oils, sheens, gels, relaxant products, and curling products. Women are the primary consumers of hair care products. Retailers include beauty supply shops and hair salons. The Haircare industry's growth is attributed to the demand for more naturally derived ingredients coupled with technologically advanced hair care products. 

Haircare
brands →

Personal Care

brands overview

Personal Care
brands →

Ready to dive in?
Get started today.