dr. Jart

Marketing Strategy Breakdown

Logo of
dr. Jart
An overview of
dr. Jart
Marketing Strategy data - their Email Marketing Strategy (some of their
Braze
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

dr. Jart

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for dr. Jart? You're in the right place!

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it not very good, almost bad since it's 0,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! dr. Jart could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Braze (a customer engagement platform of which the main use case is multichannel marketing - they allow to manage cross-channel campaigns easily, much better than other platforms).

Fun fact - they're using emojis in 7.29% of their emails - the main ones they use are 🍂 ✔️ 🎁 🎃 🔮 🎶.

On Panoramata, we gather and analyze the entire dr. Jart email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'The Magic of Ceramidin™' and 'Cicapair™ Does the Most'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 59 on https://us.drjart.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

dr. Jart

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
33.0
characters

What about

dr. Jart

then?

With their average of

33

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

665.06
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
0.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

dr. Jart

 gets a score of

0.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Braze

Most common words

Skin - Is - 3 - Products - Your - Skincare

Emoji use in subject lines

7.29
% of subject lines have emojis

Most popular emojis

🍂 - ✔️ - 🎁 - 🎃 - 🔮 - 🎶

🍂 - ✔️ - 🎁 - 🎃 - 🔮 - 🎶

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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dr. Jart

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Featured Email Marketing Assets from

dr. Jart

The Magic of Ceramidin™

The Magic of Ceramidin™

Email from

dr. Jart

Cicapair™ Does the Most

Cicapair™ Does the Most

Email from

dr. Jart

Want a FREE Mask?

Want a FREE Mask?

Email from

dr. Jart

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Featured Ads and Paid Media Examples from

dr. Jart

dr. Jart
dr. Jart

As temps heat up, you'll need a way to cool down. Enter Cryo Rubber™ with soothing Allantoin. It's a cooling mask inspired by Cryotherapy that delivers soothing moisture to skin. And its FREE with any purchase of $50+.

FREE Cryo Mask with any $50 purchase.

FREE Cryo Mask with any $50 purchase.

Feed Ad from

dr. Jart

dr. Jart
dr. Jart

Looking to upgrade your skincare regimen? K-beauty masks, moisturizers and color correctors are a great place to start.

Dr.Jart+ Cicapair Tiger Grass Calming Serum Mask

Dr.Jart+ Cicapair Tiger Grass Calming Serum Mask

Feed Ad from

dr. Jart

dr. Jart
dr. Jart

You need to wear it every. single. day. Might as well get it at 30% off. Save big on our bestselling sunscreens: Every Sun Day Mineral and Sun Fluid SPF 50+.

30% OFF Sunscreens

30% OFF Sunscreens

Feed Ad from

dr. Jart

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://us.drjart.com/

Domain Rating

59
This is the overall metric that matters most, as it sets
dr. Jart
domain SEO authority.

It shows the power of
dr. Jart
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://us.drjart.com/
, as their domain authority is
59
, their score can be considered under average.

Here, for
https://us.drjart.com/
, as their domain authority is
59
, their score can be considered average.

Here, for
https://us.drjart.com/
, as their domain authority is
59
, their score can be considered pretty good! 🙌

Here, for
https://us.drjart.com/
, as their domain authority is
59
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

0
One of the most important metrics for
dr. Jart
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
0
) and their Domain Rating.

Total Keywords

0
Why does this matter for
dr. Jart
SEO strategy? 

This is the total number of keywords where 
dr. Jart
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

950
The total number of domain who have a link to  
dr. Jart
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

6144
What's a backlink? A link from another domain that redirect to  
dr. Jart
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

6058

Backlinks NoFollow

3268

Backlinks Redirect

85

Backlinks Images

1476

Backlinks Frame

0

Backlinks Form

1

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Connect your Shopify store with your MailChimp account.

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Okendo

Customer reviews for eCommerce sites.

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OptinMonster

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Content from the social image sharing website Pinterest.

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Shopify Hosted

The IP of this system is on Shopify.

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Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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brands →

Personal Care

brands overview

Personal Care
brands →

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