MaryRuth Organics

Marketing Strategy Breakdown

Logo of
MaryRuth Organics
An overview of
MaryRuth Organics
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Health & Wellness
ecommerce industry.

MaryRuth Organics

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for MaryRuth Organics, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it not very good, almost bad since it's 0,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 30 characters, they're doing just ok! MaryRuth Organics could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 27.42% of their emails - the main ones they use are ⏳ 🍅 🍇 💧 🍉 🌙.

On Panoramata, we gather and analyze the entire MaryRuth Organics email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'Honoring Memorial Day 🇺🇸' and 'Supplements delivered on your schedule'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 59 on https://www.maryruthorganics.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

MaryRuth Organics

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
30.0
characters

What about

MaryRuth Organics

then?

With their average of

30

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2658.84
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
0.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

MaryRuth Organics

 gets a score of

0.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Organize - Your - Pantry - How - MaryRuth - $15

Emoji use in subject lines

27.42
% of subject lines have emojis

Most popular emojis

⏳ - 🍅 - 🍇 - 💧 - 🍉 - 🌙

⏳ - 🍅 - 🍇 - 💧 - 🍉 - 🌙

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? They don't use that much emojis that are widely used by other brands, which is a good thing!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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MaryRuth Organics

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Featured Email Marketing Assets from

MaryRuth Organics

Honoring Memorial Day 🇺🇸

Honoring Memorial Day 🇺🇸

Email from

MaryRuth Organics

Supplements delivered on your schedule

Supplements delivered on your schedule

Email from

MaryRuth Organics

New supplements & flavors! 🍇

New supplements & flavors! 🍇

Email from

MaryRuth Organics

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MaryRuth Organics

We'll never send you spam. Never.

Featured Ads and Paid Media Assets from

MaryRuth Organics

MaryRuth Organics
MaryRuth Organics

Here at MaryRuth's, we believe supporting the health and wellness of babies is essential. ❤️That's why we formulate liquid infant supplements that not only have vegan, non-GMO ingredients — but also are easy-to-take! 😋Support your infant's overall wellness with the help of MaryRuth's. We're here for you and your family! 🤗

Infants Essential Wellness Starter Kit (Ages 6-12 months) - MaryRuth Organics

Infants Essential Wellness Starter Kit (Ages 6-12 months) - MaryRuth Organics

Feed Ad from

MaryRuth Organics

MaryRuth Organics
MaryRuth Organics

Our Omega-3 gummies & liquid drops are the furthest thing from 🐠 fishy capsules!Great-Tasting Omega-3 products for the whole family, always made with vegan, non-GMO ingredients 🍊

Omega-3 Liquid Drops For Toddlers and Infants (0-3 Years Old) - MaryRuth Organics

Omega-3 Liquid Drops For Toddlers and Infants (0-3 Years Old) - MaryRuth Organics

Feed Ad from

MaryRuth Organics

MaryRuth Organics
MaryRuth Organics

Discover your newest favorites to incorporate into your routine 😍

Melatonin Sleep Gummies (60 Count) - MaryRuth Organics

Melatonin Sleep Gummies (60 Count) - MaryRuth Organics

Feed Ad from

MaryRuth Organics

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.maryruthorganics.com/

Domain Rating

59
This is the overall metric that matters most, as it sets
MaryRuth Organics
domain SEO authority.

It shows the power of
MaryRuth Organics
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.maryruthorganics.com/
, as their domain authority is
59
, their score can be considered under average.

Here, for
https://www.maryruthorganics.com/
, as their domain authority is
59
, their score can be considered average.

Here, for
https://www.maryruthorganics.com/
, as their domain authority is
59
, their score can be considered pretty good! 🙌

Here, for
https://www.maryruthorganics.com/
, as their domain authority is
59
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

61248
One of the most important metrics for
MaryRuth Organics
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
18771
) and their Domain Rating.

Total Keywords

18771
Why does this matter for
MaryRuth Organics
SEO strategy? 

This is the total number of keywords where 
MaryRuth Organics
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
MaryRuth Organics
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
MaryRuth Organics
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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MaryRuth Organics

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Softwares and Marketing eCommerce Stack

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MaryRuth Organics

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, all in one"
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