Monitoring Website Traffic Organic SEO data and Email Marketing Data for MaryRuth Organics, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it not very good, almost bad since it's 0,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 30 characters, they're doing just ok! MaryRuth Organics could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 27.42% of their emails - the main ones they use are ⏳ 🍅 🍇 💧 🍉 🌙.

On Panoramata, we gather and analyze the entire MaryRuth Organics email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'Honoring Memorial Day 🇺🇸' and 'Supplements delivered on your schedule'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 59 on https://www.maryruthorganics.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.