Email campaign inspiration

Imagine _____

Sell the scene the product belongs to.

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email examples

See how brands use this strategy. Open an email to view the full design.

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Let people figuring themselves with your products.

An aspirational frame carries categories where the product itself is unremarkable.

Oribe

Subject line

Imagine Invincible Hair

Personal Care

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Strength You Can Feel Oribe Hair Care22 Little West 12th St, 4th FloorNew York, NY 10014     Unsubscribe

Pillow Talk

Subject line

Imagine winter in a new light

Home

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Pillow Talk Bring warmth into your home - for me time, and for our time.                Shop Online       View Email With Images   Sale offers available in-store, online and Click & Collect while stocks last. Items, colours, sizes and stylesmay vary between stores. Sale offers end 22/05/22 unless sold out sooner or unless extended.Join Club Comfort in-store or online and receive 15% off full-priced items in your first order. Plus, 10% off full-priced items and an extra 5% off sale items every time you shop - it's free to join! Sign up online here. We take privacy issues seriously. To review the Pillow Talk privacy policy, please click here. You are receiving this email because you are a subscriber of Pillow Talk’s email communications. To manage your email subscription or to change the amount of emails you receive from us please visit our preference centre. You may wish to unsubscribe, however we recommend moving to our once a week or once a month email option instead via our our preference centre. Copyright © 2022 Pillow TalkPO Box 1122, Oxley, Qld 4075

Parade

Subject line

💭 Imagine a sweat-proof morning commute...

Fashion

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Sport+ makes your dreams a reality—designed for the hottest summer moments.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ No longer want to receive these emails? Unsubscribe. Please note that by unsubscribing, you are unsubscribing from ALL emails from Parade, including shipping confirmations. Parade 25 Jay Street Suite 205 Brooklyn, New York 11201 ‌

Seamless, smooth, and comfortable underwear. Starting at $8 a pair. In colors for every day of the week. Made from recycled fabric & eco-friendly packaging.

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I’m planning a [CAMPAIGN] for [BRAND]. Using the "Imagine _____" idea above — Sell the scene the product belongs to — create a 3-email sequence that applies the same underlying strategy to my brand. Our audience is [AUDIENCE], the offer is [OFFER] and the main reason to buy is [VALUE PROPOSITION]. For each email, give me: • strategic purpose • subject-line direction • core message • CTA • timing Do not copy the examples from Oribe, Pillow Talk, Parade. Adapt the underlying strategy to my brand.

Explore these brands

Oribe

Personal Care

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Pillow Talk

Home

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Parade

Fashion

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Bombas

Fashion

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Bohme

Fashion

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