Pillow Talk

Marketing Strategy Breakdown

Logo of
Pillow Talk
An overview of
Pillow Talk
Marketing Strategy data - their Email Marketing Strategy (some of their
Emarsys
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Home
ecommerce industry.

Pillow Talk

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Pillow Talk, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Pillow Talk team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Emarsys (an well-known Omnichannel Customer Engagement Platform - it's good to cover a variety of tasks in email marketing but with several weaknesses, as it looks they lost focus while building more and more features).

Fun fact - they're using emojis in 31.91% of their emails - the main ones they use are ⏰ 😍 🐰 💤 💕 ⛵.

On Panoramata, we gather and analyze the entire Pillow Talk email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Warm yourself up with SAVINGS!' and 'Irresistible style at irresistible prices 😍'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 48 on https://www.pillowtalk.com.au/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Pillow Talk

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
29.0
characters

What about

Pillow Talk

then?

With their average of

29

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

13225.45
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Pillow Talk

 gets a score of

-2.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Emarsys

Most common words

it - s - time - to - Benefits - comfort

Emoji use in subject lines

31.91
% of subject lines have emojis

Most popular emojis

⏰ - 😍 - 🐰 - 💤 - 💕 - ⛵

⏰ - 😍 - 🐰 - 💤 - 💕 - ⛵

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.And finally, we can see that they're using what we're calling Scarcity emojis (for instance, ⏰, ⌛, 😱 or 💸). They're mostly used to trigger a instant reaction of action, for instance for time-based promotions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Pillow Talk

Featured Email Marketing Assets from

Pillow Talk

Warm yourself up with SAVINGS!

Warm yourself up with SAVINGS!

Email from

Pillow Talk

Irresistible style at irresistible prices 😍

Irresistible style at irresistible prices 😍

Email from

Pillow Talk

agustin we are living for these savings

agustin we are living for these savings

Email from

Pillow Talk

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Pillow Talk

Featured Ads and Paid Media Assets from

Pillow Talk

Pillow Talk
Pillow Talk

Feed Ad from

Pillow Talk

Pillow Talk
Pillow Talk

Feed Ad from

Pillow Talk

Pillow Talk
Pillow Talk

Feed Ad from

Pillow Talk

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.pillowtalk.com.au/

Domain Rating

48
This is the overall metric that matters most, as it sets
Pillow Talk
domain SEO authority.

It shows the power of
Pillow Talk
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.pillowtalk.com.au/
, as their domain authority is
48
, their score can be considered under average.

Here, for
https://www.pillowtalk.com.au/
, as their domain authority is
48
, their score can be considered average.

Here, for
https://www.pillowtalk.com.au/
, as their domain authority is
48
, their score can be considered pretty good! 🙌

Here, for
https://www.pillowtalk.com.au/
, as their domain authority is
48
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

440882
One of the most important metrics for
Pillow Talk
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
107456
) and their Domain Rating.

Total Keywords

107456
Why does this matter for
Pillow Talk
SEO strategy? 

This is the total number of keywords where 
Pillow Talk
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Pillow Talk
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Pillow Talk
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Pillow Talk

Softwares and Marketing eCommerce Stack

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