Parade

Marketing Strategy Breakdown

Logo of

Parade

Seamless, smooth, and comfortable underwear. Starting at $8 a pair. In colors for every day of the week. Made from recycled fabric & eco-friendly packaging.

An overview of

Parade

Marketing Strategy data - their Email Marketing Strategy (some of their

Klaviyo

emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same

Fashion

ecommerce industry.

Visit their website →

Our analysis
Email Marketing and Advertising
Email Examples
Ad Examples
Video Analysis
SEO and Organic
Marketing Softwares
Related brands
Insights
Related industries

Parade

- Ecommerce marketing strategy

Interested to gather some elements regarding Parade ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,2 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 37 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Parade improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 72.54% of their emails - the main ones they use are 🎁 👀 🚨 🔥 🍒 ☀️.

We display here a overview of Parade email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'If you've been waiting for a sign to try our bodysuits this is it!' and 'Up to 40% off 🚨TODAY 🍡ONLY 🐬'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 59 on https://yourparade.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Parade

: Email Marketing and Advertising Statistics

Average subject lenght

🟢

🔴

37.0

characters

What about

Parade

then?

With their average of

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3182.91

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢

🔴

-2.2

(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Parade

gets a score of

-2.2

. What does that mean exactly for their email marketing strategy ?
‍

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

???????? - NEW: - Mesh - tagging - save - Panels

Emoji use in subject lines

72.54

% of subject lines have emojis

Featured Email Marketing Assets from

Parade

If you've been waiting for a sign to try our bodysuits this is it!

Email from

Parade

Up to 40% off 🚨TODAY 🍡ONLY 🐬

Email from

Parade

ENDS 🚨 TONIGHT 🚨 UP TO 40% OFF EVERYTHING 🏃‍♀️

Email from

Parade

Featured Ads and Paid Media Assets from

Parade

✨ You're invited to our Surprise Sale. 50% Off⏱ These styles will be gone for good--we're making space for new collections.🛍 Limited time only, ends soon.

50% Off - Limited time only 💖

Feed Ad from

Parade

🍓🍊🍒 Explore limited-edition embroidered prints, plant-dyed basics, and fresh new florals in your favorite breezy styles. PLUS–shop a super limited-edition Silky Scarf hand drawn by @jeanettehayes. 🍌

Introducing Fruit Salad, our tuttiest, fruitiest collection ever inspired by picnics in the park, farmer's market mornings and your sweetest summer days.

Feed Ad from

Parade

Introducing Fruit Salad, our tuttiest, fruitiest collection ever inspired by picnics in the park, farmer's market mornings and your sweetest summer days.

Feed Ad from

Parade

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://yourparade.com/

Domain Rating

This is the overall metric that matters most, as it sets

Parade

domain SEO authority.

It shows the power of

Parade

domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for

https://yourparade.com/

, as their domain authority is

, their score can be considered under average.

Here, for

https://yourparade.com/

, as their domain authority is

, their score can be considered average.

Here, for

https://yourparade.com/

, as their domain authority is

, their score can be considered pretty good! 🙌

Here, for

https://yourparade.com/

, as their domain authority is

, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

44874

One of the most important metrics for

Parade

SEO strategy!

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (

12444

) and their Domain Rating.

Total Keywords

12444

Why does this matter for

Parade

SEO strategy?

This is the total number of keywords where

Parade

SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2024

The total number of domain who have a link to

Parade

website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

17314

What's a backlink? A link from another domain that redirect to

Parade

website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

17217

Backlinks NoFollow

7176

Backlinks Redirect

Backlinks Images

2557

Backlinks Frame

Backlinks Form

Softwares and Marketing eCommerce Stack

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Parade

Marketing Strategy Breakdown

Parade

- Ecommerce marketing strategy

Parade

: Email Marketing and Advertising Statistics

Need more data?Unlock all the data about

Parade

Featured Email Marketing Assets from

Parade

Download our free 104 Email Marketing Ideas playbook, including

Parade

Featured Ads and Paid Media Assets from

Parade

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://yourparade.com/

Need more assets?Unlock all the assets on

Parade

Softwares and Marketing eCommerce Stack

Ready to dive in?Get started today.

People are also tracking these brands marketing strategy

Related Insights

40 Discount eCommerce & Promotion Ideas (+ Examples)

50 Abandoned Cart Email Subject Lines 2023 (Examples & Templates)

What Can You Track and Learn From Competitors?

Heights marketing strategies - social proofs, regular content delivery, sharing conversations

Singles' Day deals you can try for your own brand

Shopify Email Best Practices: How to Use Shopify Email

Related Industries

Underwear

brands overview

Fashion

brands overview

Ready to dive in?Get started today.

Need more data?
Unlock all the data about

Need more assets?
Unlock all the assets on

Ready to dive in?
Get started today.

Ready to dive in?
Get started today.