Parade

Marketing Strategy Breakdown

Logo of
Parade

Seamless, smooth, and comfortable underwear. Starting at $8 a pair. In colors for every day of the week. Made from recycled fabric & eco-friendly packaging.

An overview of
Parade
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Parade

- Ecommerce marketing strategy

Interested to gather some elements regarding Parade ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,2 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 37 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Parade improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 72.54% of their emails - the main ones they use are 🎁 👀 🚨 🔥 🍒 ☀️.

We display here a overview of Parade email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'If you've been waiting for a sign to try our bodysuits this is it!' and 'Up to 40% off 🚨TODAY 🍡ONLY 🐬'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 59 on https://yourparade.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Parade

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
37.0
characters

What about

Parade

then?

With their average of

37

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3182.91
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Parade

 gets a score of

-2.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

???????? - NEW: - Mesh - tagging - save - Panels

Emoji use in subject lines

72.54
% of subject lines have emojis

Most popular emojis

🎁 - 👀 - 🚨 - 🔥 - 🍒 - ☀️

🎁 - 👀 - 🚨 - 🔥 - 🍒 - ☀️

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.Amongst their emoji usage, we can see they're using what we call here "Important Alert emojis" (for example, 🚨, ⚡, 📣, 💥, ❗ or 🔥). These emojis are here for one clear reason: highlight the email subject in the subscriber inbox. It clearly states that the audience should open the email, because there's something important happenning.How can you tell your audience - via your subject line - that they're about to see something interesting and unique? Well, like they do, you can use one of the "Interest" emojis (👀, 🌟, 🤩, 💫 or 💎).

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Parade

Featured Email Marketing Assets from

Parade

If you've been waiting for a sign to try our bodysuits this is it!

If you've been waiting for a sign to try our bodysuits this is it!

Email from

Parade

Up to 40% off 🚨TODAY 🍡ONLY 🐬

Up to 40% off 🚨TODAY 🍡ONLY 🐬

Email from

Parade

ENDS 🚨 TONIGHT 🚨 UP TO 40% OFF EVERYTHING 🏃‍♀️

ENDS 🚨 TONIGHT 🚨 UP TO 40% OFF EVERYTHING 🏃‍♀️

Email from

Parade

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Parade

Featured Ads and Paid Media Assets from

Parade

Parade
Parade

✨ You're invited to our Surprise Sale. 50% Off⏱ These styles will be gone for good--we're making space for new collections.🛍 Limited time only, ends soon.

50% Off - Limited time only 💖

50% Off - Limited time only 💖

Feed Ad from

Parade

Parade
Parade

🍓🍊🍒 Explore limited-edition embroidered prints, plant-dyed basics, and fresh new florals in your favorite breezy styles. PLUS–shop a super limited-edition Silky Scarf hand drawn by @jeanettehayes. 🍌

Introducing Fruit Salad, our tuttiest, fruitiest collection ever inspired by picnics in the park, farmer's market mornings and your sweetest summer days.

Introducing Fruit Salad, our tuttiest, fruitiest collection ever inspired by picnics in the park, farmer's market mornings and your sweetest summer days.

Feed Ad from

Parade

Parade
Parade

🍓🍊🍒 Explore limited-edition embroidered prints, plant-dyed basics, and fresh new florals in your favorite breezy styles. PLUS–shop a super limited-edition Silky Scarf hand drawn by @jeanettehayes. 🍌

Introducing Fruit Salad, our tuttiest, fruitiest collection ever inspired by picnics in the park, farmer's market mornings and your sweetest summer days.

Introducing Fruit Salad, our tuttiest, fruitiest collection ever inspired by picnics in the park, farmer's market mornings and your sweetest summer days.

Feed Ad from

Parade

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://yourparade.com/

Domain Rating

59
This is the overall metric that matters most, as it sets
Parade
domain SEO authority.

It shows the power of
Parade
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://yourparade.com/
, as their domain authority is
59
, their score can be considered under average.

Here, for
https://yourparade.com/
, as their domain authority is
59
, their score can be considered average.

Here, for
https://yourparade.com/
, as their domain authority is
59
, their score can be considered pretty good! 🙌

Here, for
https://yourparade.com/
, as their domain authority is
59
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

44874
One of the most important metrics for
Parade
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
12444
) and their Domain Rating.

Total Keywords

12444
Why does this matter for
Parade
SEO strategy? 

This is the total number of keywords where 
Parade
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2024
The total number of domain who have a link to  
Parade
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

17314
What's a backlink? A link from another domain that redirect to  
Parade
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

17217

Backlinks NoFollow

7176

Backlinks Redirect

64

Backlinks Images

2557

Backlinks Frame

0

Backlinks Form

15

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Parade

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Stamped

Stamped

Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

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Adyen

Adyen

Adyen is a leading provider of omni-channel payment solutions with over 250 payment methods and 187 transaction currencies.

payment

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Amplitude

Amplitude

Mobile analytics platform.

analytics

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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AWIN

AWIN

Affiliate tracking application.

ads

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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CrazyEgg

CrazyEgg

Crazy Egg provides visualization of visits to your website.

analytics

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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Emotive

Emotive

A text message engagement platform.

widgets

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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GRIN

GRIN

All-in-one influencer marketing software suite.

analytics

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Microdata for Google Shopping

Microdata for Google Shopping

Microdata for adding products to Google Shopping.

widgets

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Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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Pixelpop

Pixelpop

Collect email signups for eCommerce sites from Pixel Union.

widgets

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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PostHog

PostHog

Self hosted analytics tool.

analytics

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Rapleaf

Rapleaf

Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.

analytics

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Refersion for Shopify

Refersion for Shopify

Affiliate tracking system.

shop

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Refersion

Refersion

Affiliate tracking management program.

ads

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Segment

Segment

Segment gives you the ability to instrument your web app for analytics once, and then send your data to any number of analytics services. Previously known as Segment.io

analytics

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Geolocation

Shopify Geolocation

Language and currency recommendations plugin for Shopify

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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SkimLinks

SkimLinks

A content-to-commerce platform for publishers to attempt to monetize their content through automatic affiliation of product links, and sharing the resulting shopping-intent data with marketers.

ads

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Snap Pixel

Snap Pixel

With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.

ads

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Snap Pixel for Shopify

Snap Pixel for Shopify

Snapchat Ads App makes it possible to create ads and set-up campaigns on Snapchat for products.

shop

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Talkable

Talkable

Talkable is a customer referral platform that is fully customizable. Previously known as Curebit.

Referral

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Tapad

Tapad

Allows advertisers to engage the same consumer with consistent ads across multiple platforms.

ads

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The Trade Desk

The Trade Desk

Data-driven marketing suite that offers marketers a single place to buy all forms of online media.

ads

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TikTok Conversion Tracking Pixel

TikTok Conversion Tracking Pixel

TikTok advertising conversion tracking pixel.

analytics

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Twitter Ads

Twitter Ads

Twitter advertising includes conversion tracking and re-marketing tools.

ads

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Trustpilot

Trustpilot

Trustpilot is an open, community-based platform for sharing real reviews of shopping experiences online.

analytics

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Twitter Website Universal Tag

Twitter Website Universal Tag

A tool from Twitter that makes it possible for advertisers to track website conversions and manage tailored audience campaigns.

analytics

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Twitter Analytics

Twitter Analytics

A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.

analytics

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Typeform

Typeform

Simple well designed forms widget.

widgets

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WisePops

WisePops

Pop up platform to help increase conversion.

widgets

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Zendesk

Zendesk

Organize, prioritize and engage with others on support requests.

mx

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Related Industries

Underwear

brands overview

Some common underwear brands are MeUndies, Repeat, Victoria's Secret, Parade, Mack Weldon, Savage X, Dim and Mina Storm. The underwear industry is the business of designing, manufacturing, and selling underwear. Underwear is a type of clothing worn beneath other clothes, usually next to the skin. It is typically made from soft, stretchy materials such as cotton, nylon, or spandex.  The underwear industry includes a wide range of products, from simple undergarments such as briefs and boxer shorts to more complex items such as bras and shapewear. The industry also produces a variety of specialty items such as thermal underwear, swimwear, and lingerie.  The global underwear market is estimated to be worth $30 billion. The United States is the largest market for underwear, followed by Brazil and China.

Underwear
brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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brands →

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