Oribe

Marketing Strategy Breakdown

Logo of
Oribe
An overview of
Oribe
Marketing Strategy data - their Email Marketing Strategy (some of their
Retention science
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Oribe

- Ecommerce marketing strategy

We'll explore here some marketing assets of Oribe , especially regarding their ecommerce email marketing strategy.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! Oribe could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Retention science .

Fun fact - they're using emojis in 4.24% of their emails - the main ones they use are ✨ 💖 ❤️.

On Panoramata, we gather and analyze the entire Oribe email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'The Ultimate Fragrance Wardrobe Now Available in Travel Sizes' and 'Five stars for Supershine'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 74 on https://www.oribe.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Oribe

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
33.0
characters

What about

Oribe

then?

With their average of

33

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

629.70
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Oribe

 gets a score of

-3.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Retention science

Most common words

Style - The - Ultimate - Fragrance - Happy - Gift

Emoji use in subject lines

4.24
% of subject lines have emojis

Most popular emojis

✨ - 💖 - ❤️

✨ - 💖 - ❤️

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Oribe

Featured Email Marketing Assets from

Oribe

The Ultimate Fragrance Wardrobe Now Available in Travel Sizes

The Ultimate Fragrance Wardrobe Now Available in Travel Sizes

Email from

Oribe

Five stars for Supershine

Five stars for Supershine

Email from

Oribe

The Ultimate Fragrance Wardrobe

The Ultimate Fragrance Wardrobe

Email from

Oribe

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Oribe

Featured Ads and Paid Media Assets from

Oribe

Oribe
Oribe

Feed Ad from

Oribe

Oribe
Oribe

Feed Ad from

Oribe

Oribe
Oribe

Feed Ad from

Oribe

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.oribe.com/

Domain Rating

74
This is the overall metric that matters most, as it sets
Oribe
domain SEO authority.

It shows the power of
Oribe
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.oribe.com/
, as their domain authority is
74
, their score can be considered under average.

Here, for
https://www.oribe.com/
, as their domain authority is
74
, their score can be considered average.

Here, for
https://www.oribe.com/
, as their domain authority is
74
, their score can be considered pretty good! 🙌

Here, for
https://www.oribe.com/
, as their domain authority is
74
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

92361
One of the most important metrics for
Oribe
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
19720
) and their Domain Rating.

Total Keywords

19720
Why does this matter for
Oribe
SEO strategy? 

This is the total number of keywords where 
Oribe
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

3434
The total number of domain who have a link to  
Oribe
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1568175
What's a backlink? A link from another domain that redirect to  
Oribe
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1568091

Backlinks NoFollow

15028

Backlinks Redirect

78

Backlinks Images

9412

Backlinks Frame

0

Backlinks Form

0

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Oribe

Softwares and Marketing eCommerce Stack

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Related Industries

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Hair care products are a big business for men and women. Products include coloring, shampoos, conditioners, oils, sheens, gels, relaxant products, and curling products. Women are the primary consumers of hair care products. Retailers include beauty supply shops and hair salons. The Haircare industry's growth is attributed to the demand for more naturally derived ingredients coupled with technologically advanced hair care products. 

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