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Sneak Peak

Show subscribers what is coming before it is on sale.

Launch something

Evergreen

Branding, Stock Management

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email examples

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Show how things are managed behind the scenes

An early look turns the list into insiders and builds demand ahead of the launch date.

Homethings

Subject line

Sneak peak at our new Thing 🧚‍♂️

Home

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However you wash your dishes, we've got you covered. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ PRODUCTS IMPACT REFER A FRIEND BLOG INTRODUCING: WASHUPTHINGS Something new has landed! Our brand-new, refillable, eco, powder-to-gel washing up liquid is now officially available to pre-order. Introducing the first product of its kind in the UK – cleaning your dishes can now answer all your refillable wishes. So what are you waiting for? Pre-order today, while stocks last 🧚🏻 CLICK TO PRE-ORDER WASHUPTHINGS 17 TONNES OF PLASTIC SAVED + COUNTING email | follow | unsubscribe CLEANING PRODUCTS THAT MAKE SENSE ‌

Clove

Subject line

SNEAK PEAK at our *NEW* shoe 💥

Fashion

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Growing your Clove collection in 3, 2, 1! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ YOU SUPPORT THEM. WE SUPPORT YOU.™ 1719 Chestnut Street, Suite 200 Philadelphia, PA 19103 © 2022 Clove Brand, Inc. No longer want to receive these emails? Unsubscribe. YOU SUPPORT THEM. WE SUPPORT YOU.™ 1719 Chestnut Street, Suite 200 Philadelphia, PA 19103 © 2022 Clove Brand, Inc. No longer want to receive these emails? Unsubscribe. ‌

Genusee

Subject line

Sneak Peak! 👀

Fashion

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The case you've been asking for ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Can't see this email? View in Your Browser Crystal Fog Readers $99 Buy Now Bottle Green Readers $99 Buy Now Classic Black + Dark Grey $99 Buy Now Crystal Fog + Green Gradient $99 Buy Now Amber + G15 $99 Buy Now The Director $150 Buy Now No longer want to receive these emails? Unsubscribe. Genusee 615 S Saginaw Street Flint, Michigan 48502 ‌

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Bite Beauty

Subject line

SNEAK PEAK: NEW to the Agave family 👄

Personal Care

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Lip butter done better.... â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â We're available 24/7 1-844-500-2483 customerservice@bitebeauty.com UNSUBSCRIBE LEGAL PRIVACY View in Your Browser *FREE U.S. & CANADA SHIPPING ON $35+ ORDERS& FREE U.S. RETURNS â

Face Gym

Subject line

Sneak Peak: NEW innovations incoming!

Personal Care

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They'll be on everyone's wishlist SHOP PRODUCTS + BOOK WORKOUTS NOW WITH SKINCARE TOOLS WORKOUTS Mark your calendars and set your alarms because we’re about to drop brand-new innovations… Just like the must-have gadget of holidays gone by, these are the launches that everyone will want to get their hands on this year. Arriving just in time for the festive season, these expert new trainers will help you level up your skin training regime for the new year and beyond. The countdown is on… DON’T MISS OUT! FREE + FAST SHIPPINGAll UK orders £49+ SPEAK TO AN EXPERTWe are here to help, message us! GET YOUR GYM KITSave 25% with any skincare + tool bundle SHOP CONSCIOUSLY CREATED SKINCAREDiscover our standards BESTSELLERS SKINCARE + TOOLS ONLINE CLASSES STUDIO WORKOUTS #ASKINCAREMOVEMENT FaceGym Ltd, Palladium House, 1-4 Argyll Street, London, W1F 7TA Registered in England | Company No. 07544240 ©2021 FaceGym LtdUnsubscribe

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I’m planning a [CAMPAIGN] for [BRAND]. Using the "Sneak Peak" idea above — Show subscribers what is coming before it is on sale — create a 3-email sequence that applies the same underlying strategy to my brand. Our audience is [AUDIENCE], the offer is [OFFER] and the main reason to buy is [VALUE PROPOSITION]. For each email, give me: • strategic purpose • subject-line direction • core message • CTA • timing Do not copy the examples from Homethings, Clove, Genusee. Adapt the underlying strategy to my brand.

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