Bite Beauty

Marketing Strategy Breakdown

Logo of
Bite Beauty
An overview of
Bite Beauty
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Bite Beauty

- Ecommerce marketing strategy

You can access here some of the data we collect on Bite Beauty ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,7 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 39 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Bite Beauty improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 46.74% of their emails - the main ones they use are 🎉 ✔️ 💋 💄 ⚠️ 🔥.

On Panoramata, we gather and analyze the entire Bite Beauty email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Your lips are thirsting…' and '50% OFF your perfect summer shade'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 62 on https://www.bitebeauty.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Bite Beauty

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
39.0
characters

What about

Bite Beauty

then?

With their average of

39

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

690.08
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Bite Beauty

 gets a score of

-2.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

20% - OFF - orders - $40+ - 50% - 20%

Emoji use in subject lines

46.74
% of subject lines have emojis

Most popular emojis

🎉 - ✔️ - 💋 - 💄 - ⚠️ - 🔥

🎉 - ✔️ - 💋 - 💄 - ⚠️ - 🔥

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.Our favourite kind of emojis to use in a subject line, for sure. The "Happiness" kind. Even if they're not the most performant, these emojis are clearly showing the brand spirit and try to connect with the audience, on a emotionnal level. These emojis could be, for example, 🤗, 👍, 🥳 or 🎉.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Bite Beauty

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Featured Email Marketing Assets from

Bite Beauty

Your lips are thirsting…

Your lips are thirsting…

Email from

Bite Beauty

50% OFF your perfect summer shade

50% OFF your perfect summer shade

Email from

Bite Beauty

Our Memorial Day Sale ends tonight!

Our Memorial Day Sale ends tonight!

Email from

Bite Beauty

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Featured Ads and Paid Media Examples from

Bite Beauty

Bite Beauty
Bite Beauty

Feed Ad from

Bite Beauty

Bite Beauty
Bite Beauty

Feed Ad from

Bite Beauty

Bite Beauty
Bite Beauty

Feed Ad from

Bite Beauty

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.bitebeauty.com/

Domain Rating

62
This is the overall metric that matters most, as it sets
Bite Beauty
domain SEO authority.

It shows the power of
Bite Beauty
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.bitebeauty.com/
, as their domain authority is
62
, their score can be considered under average.

Here, for
https://www.bitebeauty.com/
, as their domain authority is
62
, their score can be considered average.

Here, for
https://www.bitebeauty.com/
, as their domain authority is
62
, their score can be considered pretty good! 🙌

Here, for
https://www.bitebeauty.com/
, as their domain authority is
62
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

33005
One of the most important metrics for
Bite Beauty
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
9758
) and their Domain Rating.

Total Keywords

9758
Why does this matter for
Bite Beauty
SEO strategy? 

This is the total number of keywords where 
Bite Beauty
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2545
The total number of domain who have a link to  
Bite Beauty
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

834
What's a backlink? A link from another domain that redirect to  
Bite Beauty
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

842

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

458

Backlinks Frame

0

Backlinks Form

18

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Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Bazaarvoice

Combination of technology and personalized services that help brands build online communities that drive business goals.

analytics

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Demandware

Demandware

Tailored shopping experiences for consumers across all digital channels, including web, mobile and call center. Now known as Salesforce Commerce Cloud.

shop

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Dynamic Yield

Dynamic Yield

Automated conversion optimization and content personalization.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Listrak

Listrak

Listrak is an integrated, email marketing solution that offers sensitive management and analysis tools to companies seeking to simplify, synchronize and capitalize on their online marketing endeavors.

analytics

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Olapic

Olapic

Olapic is a Visual Commerce platform that tells your brand's story with curated customer photos & videos.

widgets

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

Discover →More details →
SpeedCurve

SpeedCurve

Monitoring of the front-end performance of a website

analytics

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"Incredible benchmarks"
"Got
5 wow moments
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"I'm saving a day a week"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
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