Can I track funnels?

Yes. In Panoramata, you can track funnels.

In this article, “funnels” refers to competitor landing pages and the ads associated with them. You can review the page a competitor is sending traffic to, see related ads when they are detected, and follow changes over time.

Find funnels from a brand page

Use this when you want to review funnels from one specific competitor.

  1. Open Brand Search from the left-hand menu and search for the competitor you want to review.
  1. Click the brand to open the brand page.
  2. Click the Landings tab.

  1. Click the landing page you want to review.

At the bottom of the landing page view, when associated ads are detected for that page, Panoramata shows:

  • ad volume over time, shown as a bar graph;
  • top ads detected for the landing page.

To see ads detected on a specific date, click the corresponding bar in the ad volume graph. The matching ads will appear at the top of the ads section.

To jump directly to the two related ads sections, click Top Related Ads at the top of the landing page view.

To understand what Panoramata can track on landing pages, read: What types of landing pages can I track?

Search funnels across brands

You can also use Landings Search from the left-hand menu when you want to search landing pages across multiple brands instead of starting from one competitor.

This is useful when you want to find funnels by keyword, industry, category, sector, language, or within a specific group of brands.

What can I review?

For each funnel, you can review:

  • the landing pages used by the competitor;
  • desktop and mobile versions of the pages;
  • previous versions of the landing pages, so you can see what changed over time;
  • when associated ads are available:
    • ad volume over time;
    • top ads associated with the landing page;
    • ads used on a specific date.

If you want to search ads separately, read: How do I search for ads inspiration?

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Mehdi BOUFOUS
July 30, 2026

Next Live Session: Panoramata MCP Use Cases

Upcoming Session - Online Webinar - August 12th
Join us to see how to connect Panoramata MCP with ChatGPT, Claude, and your existing AI workflows — so you can access competitors’ campaigns without switching tools. We’ll share best practices, live examples, and answer your questions. Register now to get the recording.

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Panoramata is the difference between missed opportunities and great marketing decisions.

Without Panoramata

  • Manual tracking of your competitors
  • Constantly forgetting about it
  • Endless noise and distractions
  • Lost knowledge and missed opportunities
  • Fewer inspiration, best practices and market trends

With Panoramata

  • Focused and organized competitors tracking
  • All-in-one marketing strategy hub
  • Efficient marketing planning
  • Real-time automated benchmarks
  • Perfect inspiration for your next marketing campaign
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