Ecommerce Analysis per Industry - Brand and Strategies Examples

Kidswear

Discover here many brands of the

Kidswear

industry - and for each brand, their main marketing moves, strategies and ecommerce software stack used (get insights on their Ads, Email Marketing, Landing Pages).

On Panoramata, you can track and monitor the marketing actions of any brand of any industry.

Here, our goal is to feature some of the best performing online brands from the

Kidswear

industry, to give you the marketing insights we collected and showcase some of the datapoints that we collect daily. You'll find:

  1. Related blog posts / insights
  2. Video insights
  3. 100+ brand examples from the industry
  4. Marketing softwares used

Video Insights

Brand examples & their detailed marketing strategy

Petit Pli

48
48
48
Domain autority
2604
Total Traffic
-0.1
-0.1
-0.1
Average Spam Score
The Path Ahead
The Path Ahead
All Buttoned Up
All Buttoned Up
Join Our Fold
Join Our Fold
More details →

Primary

Welcome to Primary. No labels, no slogans. Just soft, simpler clothes that kids and babies will love. Shop gender neutral, sustainable basics for the whole family.

65
65
65
Domain autority
117362
Total Traffic
-0.2
-0.2
-0.2
Average Spam Score
25% off tees & tanks + 25% off ALL baby + 20% off your first order
25% off tees & tanks + 25% off ALL baby + 20% off your first order
👉 Ends Tomorrow: 25% OFF ALL tees tanks and baby styles!
👉 Ends Tomorrow: 25% OFF ALL tees tanks and baby styles!
The Very Big Moving Sale starts NOW!  📦🚚
The Very Big Moving Sale starts NOW! 📦🚚
More details →

Woolybubs

10
10
10
Domain autority
132
Total Traffic
-5.1
-5.1
-5.1
Average Spam Score
Thanks for signing up!
Thanks for signing up!
Follow us on Social Media!
Follow us on Social Media!
More details →

Orbasics

Domain autority
2143
Total Traffic
Average Spam Score
More details →

Ando

Domain autority
Total Traffic
Average Spam Score
More details →

sasha + lucca

Domain autority
Total Traffic
Average Spam Score
More details →

Bonjour maurice

42
42
42
Domain autority
941
Total Traffic
-5.0
-5.0
-5.0
Average Spam Score
[La Team Maurice] Confirmation newsletter
[La Team Maurice] Confirmation newsletter
More details →

Kids around

Domain autority
Total Traffic
Average Spam Score
More details →

C&A

Domain autority
Total Traffic
Average Spam Score
More details →

Maisonette

70
70
70
Domain autority
72087
Total Traffic
-5.2
-5.2
-5.2
Average Spam Score
Welcome To Maisonette ✨
Welcome To Maisonette ✨
More details →

Tichoups

26
26
26
Domain autority
16255
Total Traffic
2.1
2.1
2.1
Average Spam Score
[Tichoups] Inscription à notre newsletter
[Tichoups] Inscription à notre newsletter
More details →

Dopple

31
31
31
Domain autority
1063
Total Traffic
-5.0
-5.0
-5.0
Average Spam Score
Confirm Your Subscription
Confirm Your Subscription
More details →

The kidswear (also known as childrenswear) industry is one of the most lucrative segments in the Fashion industry. Kidswear is often more casual than adult clothing, specially designed for play and rest. Cotton fabric is the most popular choice for children's and baby apparel because it is soft, highly absorbent, and gentle on their delicate skin.  

When selling kids' clothes, you will often have two key audiences: kids and their parents. Parents are the ones who ultimately make the buying decisions for most children's clothing purchases. Talking about kid’s fashion, the little ones are just as fond of wearing fashionable and stylish clothes as adults. Kids’ fashion can also be tricky because it needs to be comfortable and savvy at the same time. Be it a birthday party, play-date, or a school event the kids will always be dressed in the latest fashion trends just like the adults. Parents’ choice matters a lot and plays an important role in defining their kids’ fashion sense. 

Some of the common kidswear brands are Petit Pli, Kids around, Primary, and The Bay. Most marketers use social media platforms like Instagram and Pinterest to reach their target audience. Some post photos of parents and their children in matching outfits, known as twinning. Some brands have launched exclusive kids’ couture too. It includes formal and casual wear for our minis. Among the other marketing tactics by kidswear brands include email newsletters, and paid media advertising (Facebook Ads, Google Ads, Pinterest Ads, YouTube Ads, Tiktok Ads).

Some ecommerce softwares used by these brands

Outgrow

Interactive content to generate leads (surveys, pop ups, etc.)

lead generation

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Bento

World class marketing automation software designed for eCommerce.

Email Marketing Automation

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Carrd

Simple, free, fully responsive one-page sites for pretty much anything.

Landing pages

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Weglot

The easiest way to translate your eshop. Automatic translations at an affordable pricing and great SEO scores.

Translation

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Unbounce Published Landing

A published Unbounce page.

cms

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Unbounce

Unbounce is a self-serve hosted service that provides marketers doing paid search, banner ads, email or social media marketing, the easiest way to create, publish & test promotion specific landing pages.

cms

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Stamped

Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

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Octane AI

The most powerful quiz platform for Shopify

widgets

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Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Hotjar for Shopify

Install Hotjar on your Shopify store. Hotjar is a suite of analytic tools to assist in the gathering of qualitative data, providing feedback through tools such as heatmaps, session recordings, and surveys.

shop

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Gorgias

Customer support helpdesk system for eCommerce. Provide exceptional customer support.

Customer Support and Helpdesk

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