élémentaire

Marketing Strategy Breakdown

Logo of
élémentaire
An overview of
élémentaire
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

élémentaire

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand élémentaire ecommerce marketing strategy - and from other brands from the Fashion industry.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,2 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 48 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 30.43% of their emails - the main ones they use are 🥰 🌈 💝 🇷 🤩 🌼.

On Panoramata, we gather and analyze the entire élémentaire email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Un petit cadeau de bienvenue ?' and '🥰 Après les sous-vêtements les vêtements !'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 16 on https://elementaireparis.com. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

élémentaire

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
48.0
characters

What about

élémentaire

then?

With their average of

48

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3441.24
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

élémentaire

 gets a score of

-3.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

semaine - prochaine - Prévente - du - On - mars

Emoji use in subject lines

30.43
% of subject lines have emojis

Most popular emojis

🥰 - 🌈 - 💝 - 🇷 - 🤩 - 🌼

🥰 - 🌈 - 💝 - 🇷 - 🤩 - 🌼

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? They're using the kind of emojis that I prefer - the "Interest" kind. This kind of emojis includes emojis such as 👀, 🌟, 🤩, 💫 or 💎. It's made to trigger interest and show that what you're about to see in this email is kinda unique. The gem especially tells that.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more insights?
Unlock everything about

élémentaire

with Panoramata

Featured Email Marketing Assets from

élémentaire

Un petit cadeau de bienvenue ?

Un petit cadeau de bienvenue ?

Email from

élémentaire

🥰 Après les sous-vêtements les vêtements !

🥰 Après les sous-vêtements les vêtements !

Email from

élémentaire

Achetez en semainier 🌈 et économisez ! 🤩

Achetez en semainier 🌈 et économisez ! 🤩

Email from

élémentaire

Looking for ecommerce marketing inspiration? Subscribe to our newsletter!

Get 104 Email Marketing Ideas for free

We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

élémentaire

élémentaire
élémentaire

Feed Ad from

élémentaire

élémentaire
élémentaire

Feed Ad from

élémentaire

élémentaire
élémentaire

Feed Ad from

élémentaire

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://elementaireparis.com

Domain Rating

16
This is the overall metric that matters most, as it sets
élémentaire
domain SEO authority.

It shows the power of
élémentaire
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://elementaireparis.com
, as their domain authority is
16
, their score can be considered under average.

Here, for
https://elementaireparis.com
, as their domain authority is
16
, their score can be considered average.

Here, for
https://elementaireparis.com
, as their domain authority is
16
, their score can be considered pretty good! 🙌

Here, for
https://elementaireparis.com
, as their domain authority is
16
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

284
One of the most important metrics for
élémentaire
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
275
) and their Domain Rating.

Total Keywords

275
Why does this matter for
élémentaire
SEO strategy? 

This is the total number of keywords where 
élémentaire
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

85
The total number of domain who have a link to  
élémentaire
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

339
What's a backlink? A link from another domain that redirect to  
élémentaire
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

339

Backlinks NoFollow

266

Backlinks Redirect

0

Backlinks Images

8

Backlinks Frame

0

Backlinks Form

0

Happening right now: 
Benchmark and track your competitors automatically

Upcoming Learning Session - Online Webinar

Tune in to find our how to automatically benchmark monitor your competitors' marketing strategy (or any inspirational
brand) & get endless marketing inspiration.

With Panoramata, get your competitive advantage for e-commerce marketing, delivered in your dashboard and to your inbox*

*20 times faster than it would take to gather this information yourself

Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

Discover →More details →
Axeptio

Axeptio

GDPR and CCPA ready consent widget for cookies and personal data processing.

widgets

Discover →More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

Discover →More details →
GDPR CCPA iSenseLabs

GDPR CCPA iSenseLabs

Preferences popup in order to be fully compliant. GDPR Backup.

shop

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

Discover →More details →
PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

Discover →More details →
PayPal

PayPal

The website accepts payments with PayPal.

payment

Discover →More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

Discover →More details →
Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

Discover →More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

Discover →More details →
Shopify Product Reviews

Shopify Product Reviews

Product reviews plugin from Shopify for Shopify sites.

shop

Discover →More details →

Discover the best way to track brands (like

élémentaire

) in one single platform

Monitor automatically your e-commerce competitors' digital marketing strategy and access unlimited inspiration. Track newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo.

Let us spy for you so you can invest your time strategizing and creating new campaigns, rather on checking what your competitors are doing.

My name's Mehdi, I'm the founder. See how Panoramata works:

Get Started for Free

1 minute signup, no Credit Card required

mehdi, founder of panoramata
Book Demo with Mehdi

Schedule a time

★★★★★

"I feel like I'm saving a day a week.
I don't miss anything anymore."
★★★★★

"It's crazy good, it's my own Pinterest x Emails x Ads Libraries"
★★★★★

"It's way easier to plan any big campaign like Black Friday."

What our customers say

Join 1,000+ ecommerce companies & start tracking your competitors instantly in one place.
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

Ready to dive in?
Get started today.

More brands you could track today on Panoramata

WAES

Fashion

More details →

Stand4 Socks

Fashion

More details →

Vessi

Fashion

More details →

Wohven

Fashion

More details →

Mint Velvet

Fashion

More details →

Kith

Fashion

More details →

Related Insights

Furniture Industry: Email Marketing Best Practices

Selling products online that have a high average order value like furniture can be complicated, so it's key to master every acquisition channel, including email. Here, we curated click-worthy email examples from some of the best furniture DTC brands. You'll find campaign inspirations related to promoting their products using creative and modern approaches to visualization, offering expert services, sharing design tips, and more.

Marketing
Furniture Industry: Email Marketing Best Practices

Labor Day email marketing campaign examples

Here are some of best examples of email marketing campaigns from brands of different industries - fashion, health & wellness, home, personal care, and lifestyle. Dig in and get inspired in creating your next Labor Day newsletter.

Marketing
Labor Day email marketing campaign examples

Eyewear Industry: Email Marketing Best Practices

Fashion or functionality? Eyeglass wearers used to have to choose between the two. New and revolutionary players have reframed the landscape, so to speak. We've analyzed emails sent by some of the popular eyewear DTC brands and compiled a list of top tips to apply in your email marketing strategy.

Marketing
Eyewear Industry: Email Marketing Best Practices

Related Industries

Kidswear

brands overview

The kidswear (also known as childrenswear) industry is one of the most lucrative segments in the Fashion industry. Kidswear is often more casual than adult clothing, specially designed for play and rest. Cotton fabric is the most popular choice for children's and baby apparel because it is soft, highly absorbent, and gentle on their delicate skin. 

Kidswear
brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

Ready to dive in?
Get started today.