Petit Pli

Marketing Strategy Breakdown

Logo of
Petit Pli
An overview of
Petit Pli
Marketing Strategy data - their Email Marketing Strategy (some of their
Mailchimp
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Petit Pli

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Petit Pli? You're in the right place!

The datapoints we have collected on their email marketing strategy leads to think that they could definetely improve, especially regarding their Average Spam score, we consider it not good since it's -0,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 30 characters, they're doing just ok! Petit Pli could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).

Fun fact - they're using emojis in 16.67% of their emails - the main ones they use are 🚀 🌌 💥 📡.

On Panoramata, we gather and analyze the entire Petit Pli email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'The Path Ahead' and 'All Buttoned Up'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 48 on https://shop.petitpli.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Petit Pli

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
30.0
characters

What about

Petit Pli

then?

With their average of

30

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1780.97
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Petit Pli

 gets a score of

-0.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailchimp

Most common words

Street -  Welcome - onboard - Visit - Last - -

Emoji use in subject lines

16.67
% of subject lines have emojis

Most popular emojis

🚀 - 🌌 - 💥 - 📡

🚀 - 🌌 - 💥 - 📡

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? Amongst their emoji usage, we can see they're using what we call here "Important Alert emojis" (for example, 🚨, ⚡, 📣, 💥, ❗ or 🔥). These emojis are here for one clear reason: highlight the email subject in the subscriber inbox. It clearly states that the audience should open the email, because there's something important happenning.How can you tell your audience - via your subject line - that they're about to see something interesting and unique? Well, like they do, you can use one of the "Interest" emojis (👀, 🌟, 🤩, 💫 or 💎).

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Petit Pli

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Featured Email Marketing Assets from

Petit Pli

The Path Ahead

The Path Ahead

Email from

Petit Pli

All Buttoned Up

All Buttoned Up

Email from

Petit Pli

Join Our Fold

Join Our Fold

Email from

Petit Pli

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Featured Ads and Paid Media Examples from

Petit Pli

Petit Pli
Petit Pli

Gift the future.

Gift the future.

Feed Ad from

Petit Pli

Petit Pli
Petit Pli

Long lasting & versatile maternitywear.

Long lasting & versatile maternitywear.

Feed Ad from

Petit Pli

Petit Pli
Petit Pli

Our Earth isn't inherited from our elders, it is borrowed from our children.

CLOTHES THAT GROW - BOTTOMS

CLOTHES THAT GROW - BOTTOMS

Feed Ad from

Petit Pli

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://shop.petitpli.com/

Domain Rating

48
This is the overall metric that matters most, as it sets
Petit Pli
domain SEO authority.

It shows the power of
Petit Pli
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://shop.petitpli.com/
, as their domain authority is
48
, their score can be considered under average.

Here, for
https://shop.petitpli.com/
, as their domain authority is
48
, their score can be considered average.

Here, for
https://shop.petitpli.com/
, as their domain authority is
48
, their score can be considered pretty good! 🙌

Here, for
https://shop.petitpli.com/
, as their domain authority is
48
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

2604
One of the most important metrics for
Petit Pli
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
2005
) and their Domain Rating.

Total Keywords

2005
Why does this matter for
Petit Pli
SEO strategy? 

This is the total number of keywords where 
Petit Pli
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

100
The total number of domain who have a link to  
Petit Pli
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

2232
What's a backlink? A link from another domain that redirect to  
Petit Pli
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

2228

Backlinks NoFollow

622

Backlinks Redirect

1

Backlinks Images

101

Backlinks Frame

0

Backlinks Form

0

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Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

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