Consumers today are more intelligent, savvier, and better informed than before. Brands move towards edgier and witty approaches for their Valentine’s Day campaigns. A well-done marketing strategy for this holiday can help you advertise your products and services no matter the industry you belong to (fashion, health & wellness, food, technology, home, etc.).
We have gathered some of the best Valentine’s Day Facebook ad campaigns to bring you a bit of last-minute inspiration for your next advertising push.
How do the best brands celebrate the love holiday? As you read on, you’ll see they stretched further beyond the traditional romance using clever ideas and moving video ads.
Here are a few points highlighted from their campaigns:
- Wearing matching pairs
- Cute gift ideas - something new to offer
- Classic gifts - going the traditional way
- Self-love, of course!
- Spread love to your pet
- Love means family
- Getting your partner an exceptional gift
- Giving a hint to your partner for the gift you want
1. Wearing matching pairs
Valentine’s Day is a day of love, and that love can be for anyone but is most popularly celebrated by couples. Some marketers would take advantage of this by releasing limited-edition couple outfits like shirts that have the same print or related print. Couple wears could mean double the income. Some lovers are fond of wearing these types of matching pair outfits when celebrating the love month, and when attending events related to it to display their love for each other. Some even buy yearly for their collection. It is kind of cheesy, but it attracts millennials really. These two ads came from MeUndies, a popular underwear brand for men and women.
2. Cute gift ideas – something new to offer
Some brands find it effective to go out from traditional flowers, sweets, and cards as Valentine's presents. They think of other cute stuff to display on their product list - a “why not” gift idea. This is most especially applicable to lovers who have been together for quite some time (like a couple married for several years now). Most probably, they have been receiving flowers and chocolates quite every year. This time, a winning idea is to offer giftable items that will definitely surprise the receiver in a way. And for the giver, what a relief to see that his/her present made her partner happy opening the gift.
In the example below from uncommon goods, they suggested a personalized art that relates to the couple’s very important milestone in their love story. Take note that at the beginning of the ad copy, they used the phrase “skip the boring gifts” – and it does a great job of convincing the viewers since it is relatable.
3. Classic gifts - going the traditional way
On the contrary, you can also go for the classic gifts for your most beloved person. As they say, nothing beats the classic. Just a tip, why not combine the two winning gift guides (the new ones and the classic ones) to include in your catalog? Let your customers decide, so you can also have a reference in the future years to come which one did the better job.
In Walmart’s advertisement, they offered cheap prices for some traditional and most popular Valentine's gifts like flowers, chocolates, etc. This is attractive to first-time lovers who would not want to spend much on the celebration. After all, girls celebrating this holiday for the first time would expect flowers, chocolates, and teddy bears to start with.
4. Self-love, of course!
Loving yourself a little more is also a way to celebrate Valentine’s Day. Of course, you can do that. This holiday is not just confined to couples and lovers out there. Self-love is as essential as any other form of love. Single people should not let Valentine’s Day pressure them just because they’re single. Jessakae, a womenswear brand understands that very well with their ad below. It focuses on the idea of getting a nice feel-good dress so ladies can come out on this special day feeling gorgeous even without a date. Who knows who they might meet?
5. Spread love to your pet
Being single could also mean having a date or small treats for your pet rather than a partner this Valentine’s Day. So it is timely to offer lovely treats for your pets. Calling all animal lovers! Spread the love and extend it to your playful buddies. Here’s an ad from Bark Box, a pet supplies company. It capitalizes on giving sweet treats to surprise your puppy.
6. Love means family
Here’s an example of ads from a kidswear brand Little Sleepies. Since this brand is focused mainly on clothes for our little ones, they thought of a nice idea to involve children in the celebration of Valentine’s Day. The idea was to create a matching ambiance for all the members of the family by dropping some designs in time for the holiday.
In the ad copy, you’ll see the image of a family with 3 kids and they seem to be having a pajama party. It could also suggest a nice way to celebrate the holiday inside your home if you happen to have small kids who you can’t take with you on a restaurant date – so better to have a home date. We love how this simple image is suggestive and relatable to the audience.
7. Giving your partner an exceptional gift
Here’s another interesting ad for the love holiday. Let’s see how the kitchenware brand Coolina incorporates its product into Valentine's event (and on any occasion) as a gift recommendation.
The ad speaks directly to the ladies who are looking for something to give to their partners, something they will love. Though the ad has plenty of text, we can say it’s engaging since it was presented in a story-telling format with a lot of compelling thoughts geared toward the product. Plus the layout is good and simple – one-liner sentence/phrase and plenty of cuts. At the bottom part is a video where you’ll finally see the product they’re talking about. The video is raw, authentic, and moving – everything a video ad should be.
8. Giving a hint to your partner for the gift you want
This kind of gifting idea works well for those who don’t mind if they’re getting a surprise or not. They rather want to receive exactly what they want for Valentine's Day. Daniel Wellington, an accessories brand, published this ad so lovers can tag their partners. It’s like saying, “I want this jewelry, and here’s where it can be found”.
We hope you’ll see Valentine’s Day in a new light and create your own incredible ads. You can start with the ideas mentioned above. Tweak them a bit and add drama. More than ever, marketers are revising the meaning behind Valentine’s Day and repackaging the holiday to appeal to all – couples, singles, families, pets, and anyone who has the capability to love.