Ecommerce Analysis per Industry - Brand and Strategies Examples

Woman Health

Discover here many brands of the

Woman Health

industry - and for each brand, their main marketing moves, strategies and ecommerce software stack used (get insights on their Ads, Email Marketing, Landing Pages).

On Panoramata, you can track and monitor the marketing actions of any brand of any industry.

Here, our goal is to feature some of the best performing online brands from the

Woman Health

industry, to give you the marketing insights we collected and showcase some of the datapoints that we collect daily. You'll find:

  1. Related blog posts / insights
  2. Video insights
  3. 100+ brand examples from the industry
  4. Marketing softwares used

Video Insights

Brand examples & their detailed marketing strategy

Needed

Needed is on a mission to empower every woman with the fundamental nutrition information, products, and community they need to be optimally nourished before, during, and after pregnancy. Our products are currently sold direct to consumer and through a network of health practitioners (doctors, doulas, nutritionists, and more).  

Most prenatal vitamins just aren't cutting it-they are made to meet bare minimum needs, not to optimally nourish a woman and her baby. 97% of women take a prenatal during pregnancy, and yet 95% of mamas-to-be have nutrient deficiencies. We started Needed to change this through products that truly work, and that address underserved areas of women's health including postpartum depression.  

47
47
47
Domain autority
3967
Total Traffic
-3.3
-3.3
-3.3
Average Spam Score
Meet our Women's Health Plan
Meet our Women's Health Plan
Last Chance for Memorial Day Savings
Last Chance for Memorial Day Savings
Final hours of our Memorial Day Sale!
Final hours of our Memorial Day Sale!
More details →

Hey Jane

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47
47
Domain autority
10731
Total Traffic
Average Spam Score
More details →

Elvie

Domain autority
15187
Total Traffic
Average Spam Score
More details →

Yoni

Domain autority
1957
Total Traffic
Average Spam Score
More details →

Health & Her

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38
38
Domain autority
5597
Total Traffic
-5.2
-5.2
-5.2
Average Spam Score
Welcome to Health & Her
Welcome to Health & Her
More details →

Rory

44
44
44
Domain autority
6062
Total Traffic
-5.1
-5.1
-5.1
Average Spam Score
Continue your journey with us
Continue your journey with us
More details →

One-half of the world’s population is women. Women also account for 80% of consumer purchasing decisions in the healthcare industry. Women’s health industry encompasses much more than just reproduction. When we consider women’s health, we incorporate both female-specific conditions, whether tied to women’s reproduction or some other facet of women’s biology, and general health conditions that may affect women differently.

Because women are often caretakers, better outcomes in women’s health also have cascading benefits for groups such as children and the elderly. Women’s health, in other words, contributes in a significant way to stronger, healthier societies.

Women’s health is a particular niche of healthcare that needs special marketing strategies. Females are often the primary decision-makers in their families when it comes to mental health, and women often do their due diligence in researching the best providers and treatments available for their healthcare needs. Having a marketing campaign that really identifies with women – including their pain points, passions, and scheduling needs – can make a big impact. And being creative in your marketing for women’s health can be the main factor that sets you apart. 

Among the brands that focus on women’s health are MPoweredWomen, Ohne, Hey Jane, Elvie, and Circles.

Some ecommerce softwares used by these brands

Outgrow

Interactive content to generate leads (surveys, pop ups, etc.)

lead generation

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Bento

World class marketing automation software designed for eCommerce.

Email Marketing Automation

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Carrd

Simple, free, fully responsive one-page sites for pretty much anything.

Landing pages

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Weglot

The easiest way to translate your eshop. Automatic translations at an affordable pricing and great SEO scores.

Translation

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Unbounce Published Landing

A published Unbounce page.

cms

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Unbounce

Unbounce is a self-serve hosted service that provides marketers doing paid search, banner ads, email or social media marketing, the easiest way to create, publish & test promotion specific landing pages.

cms

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Stamped

Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

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Octane AI

The most powerful quiz platform for Shopify

widgets

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Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Hotjar for Shopify

Install Hotjar on your Shopify store. Hotjar is a suite of analytic tools to assist in the gathering of qualitative data, providing feedback through tools such as heatmaps, session recordings, and surveys.

shop

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Gorgias

Customer support helpdesk system for eCommerce. Provide exceptional customer support.

Customer Support and Helpdesk

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