Glower

Marketing Strategy Breakdown

Logo of
Glower

https://fr.ulule.com/glower/

An overview of
Glower
Marketing Strategy data - their Email Marketing Strategy (some of their
Mailjet
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Health & Wellness
ecommerce industry.

Glower

- Ecommerce marketing strategy

There’s a lot to learn from Glower ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

The datapoints we have collected on their email marketing strategy leads to think that they could definetely improve, especially regarding their Average Spam score, we consider it bad since it's 2,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 65 characters, they're doing bad, as on average it's way too long - they should at least divide it by 2.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailjet .

Fun fact - they're using emojis in 50.0% of their emails - the main ones they use are ✨ 🤩 🌈 👍🏼 🎉 ⌛.

We display here a overview of Glower email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were '⌛ Plus que 38 heures restantes pour contribuer à ✨Le premier gummie Français qui soulage le SPM ! ✨' and 'Activation du compte client'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 6 on https://glower.me/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Glower

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
65.0
characters

What about

Glower

then?

With their average of

65

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

545.84
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
2.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Glower

 gets a score of

2.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailjet

Most common words

Glower - lance - son - 1er - [News] - X

Emoji use in subject lines

50.0
% of subject lines have emojis

Most popular emojis

✨ - 🤩 - 🌈 - 👍🏼 - 🎉 - ⌛

✨ - 🤩 - 🌈 - 👍🏼 - 🎉 - ⌛

Fun emoji take, right? What does that mean for their digital marketing strategy? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.They use emojis to drive curiosity and interest towards their offer, with the usage of "Interest" emojis, as we call them. 👀, 🌟, 🤩, 💫 or 💎 are actually effective way to make your subject line stand out and trigger interest from your audience.Our favourite kind of emojis to use in a subject line, for sure. The "Happiness" kind. Even if they're not the most performant, these emojis are clearly showing the brand spirit and try to connect with the audience, on a emotionnal level. These emojis could be, for example, 🤗, 👍, 🥳 or 🎉.And - one of the most important part of managing your open rate - they also use Scarcity emojis (like ⏰, ⌛, 😱 or 💸) in their subject lines. Usually this is done for promotions emails - or time sensitive actions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Glower

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Featured Email Marketing Assets from

Glower

⌛ Plus que 38 heures restantes pour contribuer à ✨Le premier gummie Français qui soulage le SPM ! ✨

⌛ Plus que 38 heures restantes pour contribuer à ✨Le premier gummie Français qui soulage le SPM ! ✨

Email from

Glower

Activation du compte client

Activation du compte client

Email from

Glower

[News] ✨Le premier gummie Français qui soulage le SPM ! ✨ : C'est en route !  🌈👍🏼🤩

[News] ✨Le premier gummie Français qui soulage le SPM ! ✨ : C'est en route ! 🌈👍🏼🤩

Email from

Glower

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Featured Ads and Paid Media Examples from

Glower

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Feed Ad from

Glower

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Feed Ad from

Glower

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Feed Ad from

Glower

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://glower.me/

Domain Rating

6
This is the overall metric that matters most, as it sets
Glower
domain SEO authority.

It shows the power of
Glower
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://glower.me/
, as their domain authority is
6
, their score can be considered under average.

Here, for
https://glower.me/
, as their domain authority is
6
, their score can be considered average.

Here, for
https://glower.me/
, as their domain authority is
6
, their score can be considered pretty good! 🙌

Here, for
https://glower.me/
, as their domain authority is
6
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

48
One of the most important metrics for
Glower
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
79
) and their Domain Rating.

Total Keywords

79
Why does this matter for
Glower
SEO strategy? 

This is the total number of keywords where 
Glower
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1
The total number of domain who have a link to  
Glower
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

17
What's a backlink? A link from another domain that redirect to  
Glower
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

17

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

4

Backlinks Frame

0

Backlinks Form

0

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