Elvie

Marketing Strategy Breakdown

Logo of
Elvie
An overview of
Elvie
Marketing Strategy data - their Email Marketing Strategy (some of their
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Health & Wellness
ecommerce industry.

Elvie

- Ecommerce marketing strategy

There’s a lot to learn from Elvie ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

We display here a overview of Elvie email marketing strategy - along with other brands from the Health & Wellness industry.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Elvie

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
characters

What about

Elvie

then?

With their average of

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Elvie

 gets a score of

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Most common words

Emoji use in subject lines

% of subject lines have emojis

Most popular emojis

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Elvie

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Featured Email Marketing Assets from

Elvie

Email from

Elvie

Email from

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Elvie

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Featured Ads and Paid Media Examples from

Elvie

Elvie
Elvie

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Feed Ad from

Elvie

Elvie
Elvie

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Elvie

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Elvie

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Feed Ad from

Elvie

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.elvie.com/

Domain Rating

This is the overall metric that matters most, as it sets
Elvie
domain SEO authority.

It shows the power of
Elvie
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.elvie.com/
, as their domain authority is
, their score can be considered under average.

Here, for
https://www.elvie.com/
, as their domain authority is
, their score can be considered average.

Here, for
https://www.elvie.com/
, as their domain authority is
, their score can be considered pretty good! 🙌

Here, for
https://www.elvie.com/
, as their domain authority is
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

15187
One of the most important metrics for
Elvie
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
38
) and their Domain Rating.

Total Keywords

38
Why does this matter for
Elvie
SEO strategy? 

This is the total number of keywords where 
Elvie
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

116889
The total number of domain who have a link to  
Elvie
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

777
What's a backlink? A link from another domain that redirect to  
Elvie
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

15246

Backlinks NoFollow

15122

Backlinks Redirect

3850

Backlinks Images

118

Backlinks Frame

3201

Backlinks Form

0

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, all in one"
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, all in one"
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in 5'"
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Related Industries

HealthTech

brands overview

Health technology is defined by the World Health Organization as the "application of organized knowledge and skills in the form of devices, medicines, vaccines, procedures, and systems developed to solve a health problem and improve quality of lives". 

HealthTech
brands →

Woman Health

brands overview

One-half of the world’s population is women. Women also account for 80% of consumer purchasing decisions in the healthcare industry. Women’s health industry encompasses much more than just reproduction. When we consider women’s health, we incorporate both female-specific conditions, whether tied to women’s reproduction or some other facet of women’s biology, and general health conditions that may affect women differently.

Woman Health
brands →

Health & Wellness

brands overview

The Health & Wellness industry encompasses all activities which promote physical and mental wellbeing. Some of the important aspects of the health and wellness industry include personal care/beauty, nutrition, weight management, fitness, preventive/personalized medicine, etc. These brands include Weight Watchers, Organifi, Lumen, five cbd, etc.

Health & Wellness
brands →

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