Atlas Tea Club

Marketing Strategy Breakdown

Logo of
Atlas Tea Club
An overview of
Atlas Tea Club
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Beverage
ecommerce industry.

Atlas Tea Club

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Atlas Tea Club ecommerce marketing strategy - and from other brands from the Beverage industry.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -4 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 45 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 15.38% of their emails - the main ones they use are 🍵 🇸 🇺.

On Panoramata, we gather and analyze the entire Atlas Tea Club email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were 'Try it before it's gone! This month only...a taste of the Himalayas' and 'Discover the secret to flavorful tea 🍵'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 28 on https://atlasteaclub.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Atlas Tea Club

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
45.0
characters

What about

Atlas Tea Club

then?

With their average of

45

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

303.04
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-4.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Atlas Tea Club

 gets a score of

-4.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

for - Mother's - Day - Here's - Delivered: - One

Emoji use in subject lines

15.38
% of subject lines have emojis

Most popular emojis

🍵 - 🇸 - 🇺

🍵 - 🇸 - 🇺

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? They seem to mainly use emojis they carefully pick to differenciate themselves from all the other DTC brand. Kudos!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Atlas Tea Club

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Featured Email Marketing Assets from

Atlas Tea Club

Try it before it's gone! This month only...a taste of the Himalayas

Try it before it's gone! This month only...a taste of the Himalayas

Email from

Atlas Tea Club

Discover the secret to flavorful tea 🍵

Discover the secret to flavorful tea 🍵

Email from

Atlas Tea Club

Does Dad like tea? Father's Day Sale Starts Now

Does Dad like tea? Father's Day Sale Starts Now

Email from

Atlas Tea Club

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Featured Ads and Paid Media Examples from

Atlas Tea Club

Atlas Tea Club
Atlas Tea Club

⭐⭐⭐⭐⭐ "Atlas Tea Club opened up the world of tea for me. I was always a coffee guy and the quality and uniqueness of each tea is amazing" - Chris V.

"the secret to trying the world's best tea..."

"the secret to trying the world's best tea..."

Feed Ad from

Atlas Tea Club

Atlas Tea Club
Atlas Tea Club

If you buy tea from a big name grocery store, then you may not be aware of some pretty important facts..

5 Reasons Why You Should Stop Drinking Tea From the Grocery Store

5 Reasons Why You Should Stop Drinking Tea From the Grocery Store

Feed Ad from

Atlas Tea Club

Atlas Tea Club
Atlas Tea Club

Feed Ad from

Atlas Tea Club

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://atlasteaclub.com/

Domain Rating

28
This is the overall metric that matters most, as it sets
Atlas Tea Club
domain SEO authority.

It shows the power of
Atlas Tea Club
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://atlasteaclub.com/
, as their domain authority is
28
, their score can be considered under average.

Here, for
https://atlasteaclub.com/
, as their domain authority is
28
, their score can be considered average.

Here, for
https://atlasteaclub.com/
, as their domain authority is
28
, their score can be considered pretty good! 🙌

Here, for
https://atlasteaclub.com/
, as their domain authority is
28
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

324
One of the most important metrics for
Atlas Tea Club
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
438
) and their Domain Rating.

Total Keywords

438
Why does this matter for
Atlas Tea Club
SEO strategy? 

This is the total number of keywords where 
Atlas Tea Club
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

269
The total number of domain who have a link to  
Atlas Tea Club
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Atlas Tea Club
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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In the tea industry, black tea is the most popular type of tea, accounting for approximately 60% of all tea sales. Green tea is the second most popular type of tea, accounting for approximately 20% of all tea sales. Herbal tea is the third most popular type of tea, accounting for approximately 15% of all tea sales. White tea is the fourth most popular type of tea, accounting for approximately 5% of all tea sales. 

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