Beardbrand

Marketing Strategy Breakdown

Logo of
Beardbrand
An overview of
Beardbrand
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Beardbrand

- Ecommerce marketing strategy

There’s a lot to learn from Beardbrand ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 25 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Beardbrand team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 0.78% of their emails - the main ones they use are 🙃.

On Panoramata, we gather and analyze the entire Beardbrand email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Last chance to enter' and 'Are beards still cool?'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 73 on https://www.beardbrand.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Beardbrand

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
25.0
characters

What about

Beardbrand

then?

With their average of

25

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

716.84
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Beardbrand

 gets a score of

-3.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Cowabunga - 3+1=3 - up - The - to - Embrace

Emoji use in subject lines

0.78
% of subject lines have emojis

Most popular emojis

🙃

🙃

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? They don't use that much emojis that are widely used by other brands, which is a good thing!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Beardbrand

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Featured Email Marketing Assets from

Beardbrand

Last chance to enter

Last chance to enter

Email from

Beardbrand

Are beards still cool?

Are beards still cool?

Email from

Beardbrand

Build your own custom bundle

Build your own custom bundle

Email from

Beardbrand

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Featured Ads and Paid Media Examples from

Beardbrand

Beardbrand
Beardbrand

Feed Ad from

Beardbrand

Beardbrand
Beardbrand

Feed Ad from

Beardbrand

Beardbrand
Beardbrand

Feed Ad from

Beardbrand

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.beardbrand.com/

Domain Rating

73
This is the overall metric that matters most, as it sets
Beardbrand
domain SEO authority.

It shows the power of
Beardbrand
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.beardbrand.com/
, as their domain authority is
73
, their score can be considered under average.

Here, for
https://www.beardbrand.com/
, as their domain authority is
73
, their score can be considered average.

Here, for
https://www.beardbrand.com/
, as their domain authority is
73
, their score can be considered pretty good! 🙌

Here, for
https://www.beardbrand.com/
, as their domain authority is
73
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

272794
One of the most important metrics for
Beardbrand
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
92625
) and their Domain Rating.

Total Keywords

92625
Why does this matter for
Beardbrand
SEO strategy? 

This is the total number of keywords where 
Beardbrand
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1900
The total number of domain who have a link to  
Beardbrand
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

607
What's a backlink? A link from another domain that redirect to  
Beardbrand
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

346

Backlinks NoFollow

116

Backlinks Redirect

1

Backlinks Images

30

Backlinks Frame

0

Backlinks Form

259

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Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

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Emotive

Emotive

A text message engagement platform.

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Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Judge Me

Judge Me

Fully-featured widget to collect and display product reviews for eCommerce.

widgets

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Printful Shopify App

Printful Shopify App

Print-on-demand drop shipping & warehousing

shop

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Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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Shogun

Shogun

Build custom pages with a drag and drop visual editor and use tools to boost store performance.

shop

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Snap Pixel for Shopify

Snap Pixel for Shopify

Snapchat Ads App makes it possible to create ads and set-up campaigns on Snapchat for products.

shop

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Shaving products include razors, shaving creams, pre and after-shave oils, shaving soaps, gels and foams, beard creams, balms, oils and wax. There are also different types of razors available in the market. These are disposable razors, cartridge razors, safety razors, electric razors, and straight razors. These grooming products are all part of personal care for men and women. 

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