Books-A-Million

Marketing Strategy Breakdown

Logo of
Books-A-Million
An overview of
Books-A-Million
Marketing Strategy data - their Email Marketing Strategy (some of their
Listrak
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Lifestyle
ecommerce industry.

Books-A-Million

- Ecommerce marketing strategy

There’s a lot to learn from Books-A-Million ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,3 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 45 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Listrak (a great email marketing campaign manager, even if it can be hard to setup and that their analytics could be hard to manage - it's a great choice for many brands though!).

Fun fact - they're using emojis in 13.94% of their emails - the main ones they use are 🎪 🔥 ⚡ 🎓 📚 🌌.

We display here a overview of Books-A-Million email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'Next Month's Hottest Books Are Almost Here!' and 'June Is Pride Month! Celebrate Love With These Books!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 87 on https://www.booksamillion.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Books-A-Million

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
45.0
characters

What about

Books-A-Million

then?

With their average of

45

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1850.57
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Books-A-Million

 gets a score of

-3.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Listrak

Most common words

Now - Fans - of - Harry - Don - MEMBER

Emoji use in subject lines

13.94
% of subject lines have emojis

Most popular emojis

🎪 - 🔥 - ⚡ - 🎓 - 📚 - 🌌

🎪 - 🔥 - ⚡ - 🎓 - 📚 - 🌌

Fun emoji take, right? What does that mean for their digital marketing strategy? There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategy

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Books-A-Million

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Featured Email Marketing Assets from

Books-A-Million

Next Month's Hottest Books Are Almost Here!

Next Month's Hottest Books Are Almost Here!

Email from

Books-A-Million

June Is Pride Month! Celebrate Love With These Books!

June Is Pride Month! Celebrate Love With These Books!

Email from

Books-A-Million

Giftworthy Autographed Books by Nicholas Sparks Kenny Loggins & More

Giftworthy Autographed Books by Nicholas Sparks Kenny Loggins & More

Email from

Books-A-Million

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Featured Ads and Paid Media Examples from

Books-A-Million

Books-A-Million
Books-A-Million

Feed Ad from

Books-A-Million

Books-A-Million
Books-A-Million

Feed Ad from

Books-A-Million

Books-A-Million
Books-A-Million

Feed Ad from

Books-A-Million

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.booksamillion.com/

Domain Rating

87
This is the overall metric that matters most, as it sets
Books-A-Million
domain SEO authority.

It shows the power of
Books-A-Million
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.booksamillion.com/
, as their domain authority is
87
, their score can be considered under average.

Here, for
https://www.booksamillion.com/
, as their domain authority is
87
, their score can be considered average.

Here, for
https://www.booksamillion.com/
, as their domain authority is
87
, their score can be considered pretty good! 🙌

Here, for
https://www.booksamillion.com/
, as their domain authority is
87
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1012423
One of the most important metrics for
Books-A-Million
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1080014
) and their Domain Rating.

Total Keywords

1080014
Why does this matter for
Books-A-Million
SEO strategy? 

This is the total number of keywords where 
Books-A-Million
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

28845
The total number of domain who have a link to  
Books-A-Million
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

18706
What's a backlink? A link from another domain that redirect to  
Books-A-Million
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

18631

Backlinks NoFollow

952

Backlinks Redirect

73

Backlinks Images

5335

Backlinks Frame

0

Backlinks Form

2

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Softwares and Marketing eCommerce Stack

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This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Listrak

Listrak

Listrak is an integrated, email marketing solution that offers sensitive management and analysis tools to companies seeking to simplify, synchronize and capitalize on their online marketing endeavors.

analytics

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Klarna

Klarna

Klarna Checkout takes the tries to take the hassle out of buying on mobile devices.

payment

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LiveRamp

LiveRamp

CRM Retargeting & Data Onboarding app.

analytics

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Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

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PowerReviews

PowerReviews

Tag-based customer reviews building system, helps to increase sales.

widgets

Discover →More details →
Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Pubmatic

Pubmatic

PubMatic Enables Ad Optimization Across Every Ad Network

ads

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Rapleaf

Rapleaf

Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.

analytics

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Rubicon Project

Rubicon Project

Advertising optimization service.

ads

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Tapad

Tapad

Allows advertisers to engage the same consumer with consistent ads across multiple platforms.

ads

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