Bottle Shot Brew

Marketing Strategy Breakdown

Logo of
Bottle Shot Brew
An overview of
Bottle Shot Brew
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Beverage
ecommerce industry.

Bottle Shot Brew

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Bottle Shot Brew ecommerce marketing strategy - and from other brands from the Beverage industry.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it not very good, almost bad since it's 0,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 32 characters, they're doing just ok! Bottle Shot Brew could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 33.33% of their emails - the main ones they use are 🤑 🤩 🍂.

On Panoramata, we gather and analyze the entire Bottle Shot Brew email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were 'New year same great Bottleshot Coffees' and 'Watch us on Dragons' Den... Tonight at 8pm!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 21 on https://bottleshotbrew.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Bottle Shot Brew

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
32.0
characters

What about

Bottle Shot Brew

then?

With their average of

32

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1589.03
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
0.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Bottle Shot Brew

 gets a score of

0.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

on - Dragons' - Den... - Tonight - Welcome - Coffees

Emoji use in subject lines

33.33
% of subject lines have emojis

Most popular emojis

🤑 - 🤩 - 🍂

🤑 - 🤩 - 🍂

What does it say about their email marketing strategy - especially on their subject lines? They're using the kind of emojis that I prefer - the "Interest" kind. This kind of emojis includes emojis such as 👀, 🌟, 🤩, 💫 or 💎. It's made to trigger interest and show that what you're about to see in this email is kinda unique. The gem especially tells that.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Bottle Shot Brew

Featured Email Marketing Assets from

Bottle Shot Brew

New year same great Bottleshot Coffees

New year same great Bottleshot Coffees

Email from

Bottle Shot Brew

Watch us on Dragons' Den... Tonight at 8pm!

Watch us on Dragons' Den... Tonight at 8pm!

Email from

Bottle Shot Brew

30% Off All Coffee Cases!

30% Off All Coffee Cases!

Email from

Bottle Shot Brew

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Bottle Shot Brew

Featured Ads and Paid Media Assets from

Bottle Shot Brew

Bottle Shot Brew
Bottle Shot Brew

Feed Ad from

Bottle Shot Brew

Bottle Shot Brew
Bottle Shot Brew

Feed Ad from

Bottle Shot Brew

Bottle Shot Brew
Bottle Shot Brew

Feed Ad from

Bottle Shot Brew

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://bottleshotbrew.com/

Domain Rating

21
This is the overall metric that matters most, as it sets
Bottle Shot Brew
domain SEO authority.

It shows the power of
Bottle Shot Brew
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://bottleshotbrew.com/
, as their domain authority is
21
, their score can be considered under average.

Here, for
https://bottleshotbrew.com/
, as their domain authority is
21
, their score can be considered average.

Here, for
https://bottleshotbrew.com/
, as their domain authority is
21
, their score can be considered pretty good! 🙌

Here, for
https://bottleshotbrew.com/
, as their domain authority is
21
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1313
One of the most important metrics for
Bottle Shot Brew
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
264
) and their Domain Rating.

Total Keywords

264
Why does this matter for
Bottle Shot Brew
SEO strategy? 

This is the total number of keywords where 
Bottle Shot Brew
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

119
The total number of domain who have a link to  
Bottle Shot Brew
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

288
What's a backlink? A link from another domain that redirect to  
Bottle Shot Brew
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

288

Backlinks NoFollow

66

Backlinks Redirect

0

Backlinks Images

11

Backlinks Frame

0

Backlinks Form

0

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Bottle Shot Brew

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Hotjar for Shopify

Hotjar for Shopify

Install Hotjar on your Shopify store. Hotjar is a suite of analytic tools to assist in the gathering of qualitative data, providing feedback through tools such as heatmaps, session recordings, and surveys.

shop

Discover →More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Bold Bundles

Bold Bundles

Attempts to boost order size by bundling products.

shop

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Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

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Bold Subscriptions

Bold Subscriptions

Subscription box system for Shopify.

shop

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Covet Pics

Covet Pics

Makes an Instagram feed into an eCommerce store.

widgets

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Elfsight

Elfsight

Social website widget provider.

widgets

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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POWr for Shopify

POWr for Shopify

POWr plugins for Shopify.

shop

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POWr

POWr

Plugins for websites including social, galleries, forms etc..

widgets

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Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Inbox

Shopify Inbox

Live chat from Shopify for Shopify.

widgets

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Shopify Product Reviews

Shopify Product Reviews

Product reviews plugin from Shopify for Shopify sites.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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Shogun

Shogun

Build custom pages with a drag and drop visual editor and use tools to boost store performance.

shop

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Squarespace

Squarespace

Hosted CMS solution from creating and maintaining a website, blog or portfolio.

cms

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Trustpilot

Trustpilot

Trustpilot is an open, community-based platform for sharing real reviews of shopping experiences online.

analytics

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