Caudalie

Marketing Strategy Breakdown

Logo of
Caudalie
An overview of
Caudalie
Marketing Strategy data - their Email Marketing Strategy (some of their
Selligent
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Caudalie

- Ecommerce marketing strategy

You can access here some of the data we collect on Caudalie ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 34 characters, they're doing just ok! Caudalie could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Selligent .

Fun fact - they're using emojis in 29.85% of their emails - the main ones they use are ✨ 💜 🎉 ☀️ 🔥 💕.

On Panoramata, we gather and analyze the entire Caudalie email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were '🌸 The Sale Continues: Up To 50% Off' and '☀️ Summer Sale Ends Tonight'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 74 on https://www.caudalie.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Caudalie

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
34.0
characters

What about

Caudalie

then?

With their average of

34

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

746.05
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Caudalie

 gets a score of

-3.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Selligent

Most common words

Cru: - Target - 8 - Signs - Glowing - Still

Emoji use in subject lines

29.85
% of subject lines have emojis

Most popular emojis

✨ - 💜 - 🎉 - ☀️ - 🔥 - 💕

✨ - 💜 - 🎉 - ☀️ - 🔥 - 💕

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategyThere are emojis that are triggering emotions without having to read tbhe rest of the subject line. The "Happiness" emojis are one of this kind (think about 🤗, 👍, 🥳 or 🎉). For sure, they're helping them connect with their audience on a emotionnal level - and might be part of their branding as well!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

Caudalie

Featured Email Marketing Assets from

Caudalie

🌸 The Sale Continues: Up To 50% Off

🌸 The Sale Continues: Up To 50% Off

Email from

Caudalie

☀️ Summer Sale Ends Tonight

☀️ Summer Sale Ends Tonight

Email from

Caudalie

Summer Hydration💦

Summer Hydration💦

Email from

Caudalie

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Caudalie

Featured Ads and Paid Media Assets from

Caudalie

Caudalie
Caudalie

Feed Ad from

Caudalie

Caudalie
Caudalie

Feed Ad from

Caudalie

Caudalie
Caudalie

Feed Ad from

Caudalie

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.caudalie.com/

Domain Rating

74
This is the overall metric that matters most, as it sets
Caudalie
domain SEO authority.

It shows the power of
Caudalie
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.caudalie.com/
, as their domain authority is
74
, their score can be considered under average.

Here, for
https://www.caudalie.com/
, as their domain authority is
74
, their score can be considered average.

Here, for
https://www.caudalie.com/
, as their domain authority is
74
, their score can be considered pretty good! 🙌

Here, for
https://www.caudalie.com/
, as their domain authority is
74
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

11803
One of the most important metrics for
Caudalie
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
149
) and their Domain Rating.

Total Keywords

149
Why does this matter for
Caudalie
SEO strategy? 

This is the total number of keywords where 
Caudalie
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2603
The total number of domain who have a link to  
Caudalie
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

87084
What's a backlink? A link from another domain that redirect to  
Caudalie
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

87038

Backlinks NoFollow

4671

Backlinks Redirect

46

Backlinks Images

2135

Backlinks Frame

0

Backlinks Form

0

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Caudalie

Softwares and Marketing eCommerce Stack

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The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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