Cocunat

Marketing Strategy Breakdown

Logo of
Cocunat

The leading brand in natural cosmetics that takes care of your skin and hair. 100% natural, toxic free, vegan, cruelty free, and sustainable products.

An overview of
Cocunat
Marketing Strategy data - their Email Marketing Strategy (some of their
Retention science
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Cocunat

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Cocunat, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,7 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 39 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Cocunat improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Retention science .

Fun fact - they're using emojis in 95.0% of their emails - the main ones they use are ✨ 😎 💥 ⚡ ☀️ 🌈.

We display here a overview of Cocunat email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'It's time to start NEW ROUTINES ☀️ + 🌙' and 'Our BIGGEST Memorial Day Sale EVER 🥁✨ 🇺🇸'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 58 on https://cocunat.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Cocunat

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
39.0
characters

What about

Cocunat

then?

With their average of

39

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

757.71
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Cocunat

 gets a score of

-2.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Retention science

Most common words

Method - by - Cocunat - UP - LAST - HAIR

Emoji use in subject lines

95.0
% of subject lines have emojis

Most popular emojis

✨ - 😎 - 💥 - ⚡ - ☀️ - 🌈

✨ - 😎 - 💥 - ⚡ - ☀️ - 🌈

What does it say about their email marketing strategy - especially on their subject lines? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.Amongst their emoji usage, we can see they're using what we call here "Important Alert emojis" (for example, 🚨, ⚡, 📣, 💥, ❗ or 🔥). These emojis are here for one clear reason: highlight the email subject in the subscriber inbox. It clearly states that the audience should open the email, because there's something important happenning.There are emojis that are triggering emotions without having to read tbhe rest of the subject line. The "Happiness" emojis are one of this kind (think about 🤗, 👍, 🥳 or 🎉). For sure, they're helping them connect with their audience on a emotionnal level - and might be part of their branding as well!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Cocunat

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Featured Email Marketing Assets from

Cocunat

It's time to start NEW ROUTINES ☀️ + 🌙

It's time to start NEW ROUTINES ☀️ + 🌙

Email from

Cocunat

Our BIGGEST Memorial Day Sale EVER 🥁✨ 🇺🇸

Our BIGGEST Memorial Day Sale EVER 🥁✨ 🇺🇸

Email from

Cocunat

⚡️ This is what you think 💙

⚡️ This is what you think 💙

Email from

Cocunat

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Featured Ads and Paid Media Examples from

Cocunat

Cocunat
Cocunat

" I was amazed by the results! My curls are big, bouncy, hydrated and well defined! 🤩👍 I have the best second day hair ever too. The result is WOW! " 🌱 VEGAN | 🐰 CRUELTY FREE | 🚫SULPHATE FREE | 🥑TOXIC FREE

😍 The most effective formula on the market

😍 The most effective formula on the market

Feed Ad from

Cocunat

Cocunat
Cocunat

" I was amazed by the results! My curls are big, bouncy, hydrated and well defined! 🤩👍 I have the best second day hair ever too. The result is WOW! " 🌱 VEGAN | 🐰 CRUELTY FREE | 🚫SULPHATE FREE | 🥑TOXIC FREE

😍 The most effective formula on the market

😍 The most effective formula on the market

Feed Ad from

Cocunat

Cocunat
Cocunat

" I was amazed by the results! My curls are big, bouncy, hydrated and well defined! 🤩👍 I have the best second day hair ever too. The result is WOW! " 🌱 VEGAN | 🐰 CRUELTY FREE | 🚫SULPHATE FREE | 🥑TOXIC FREE

😍 The most effective formula on the market

😍 The most effective formula on the market

Feed Ad from

Cocunat

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://cocunat.com/

Domain Rating

58
This is the overall metric that matters most, as it sets
Cocunat
domain SEO authority.

It shows the power of
Cocunat
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://cocunat.com/
, as their domain authority is
58
, their score can be considered under average.

Here, for
https://cocunat.com/
, as their domain authority is
58
, their score can be considered average.

Here, for
https://cocunat.com/
, as their domain authority is
58
, their score can be considered pretty good! 🙌

Here, for
https://cocunat.com/
, as their domain authority is
58
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

42147
One of the most important metrics for
Cocunat
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
3908
) and their Domain Rating.

Total Keywords

3908
Why does this matter for
Cocunat
SEO strategy? 

This is the total number of keywords where 
Cocunat
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

364
The total number of domain who have a link to  
Cocunat
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

23178
What's a backlink? A link from another domain that redirect to  
Cocunat
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

23044

Backlinks NoFollow

4882

Backlinks Redirect

130

Backlinks Images

14177

Backlinks Frame

0

Backlinks Form

4

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