Ecommerce Analysis per Industry - Brand and Strategies Examples

Skincare

Discover here many brands of the

Skincare

industry - and for each brand, their main marketing moves, strategies and ecommerce software stack used (get insights on their Ads, Email Marketing, Landing Pages).

On Panoramata, you can track and monitor the marketing actions of any brand of any industry.


Here, our goal is to feature some of the best performing online brands from the

Skincare

industry, to give you the marketing insights we collected and showcase some of the datapoints that we collect daily.

Some brands you can monitor using Panoramata

Frank Body

frank body is the world's leading coffee-based skincare company. Clean ingredients, only tested on babes; and 100% Australian owned. Famous for coffee body scrubs and now have a full clean skincare range; available worldwide.

70
70
70
Domain autority
70009
Total Traffic
-1.5
-1.5
-1.5
Average Spam Score
💦 HALF PRICE HYALURONIC. 💦
💦 HALF PRICE HYALURONIC. 💦
⚠️ Got bumpy skin? Right this way.
⚠️ Got bumpy skin? Right this way.
💑 How to find skincare that is right for you.
💑 How to find skincare that is right for you.
More details →

Crabtree & Evelyn

Discover luxury bath milks, hand creams, lotions and more from Crabtree & Evelyn. Browse our range of refreshing, nurturing, natural products.

48
48
48
Domain autority
9974
Total Traffic
-0.7
-0.7
-0.7
Average Spam Score
Last chance to shop V-Day 💌
Last chance to shop V-Day 💌
Scent just for you  💌
Scent just for you 💌
Your (empty) shelf wants you to open this
Your (empty) shelf wants you to open this
More details →

Versed

Shop Versed Skincare cleansers, moisturizers, serums, masks, and treatments for under $25. Get your clean, cruelty-free, vegan skin products.

59
59
59
Domain autority
73205
Total Traffic
-2.0
-2.0
-2.0
Average Spam Score
Vitamin C: The OG for glowing firm skin
Vitamin C: The OG for glowing firm skin
Activate your Versed account
Activate your Versed account
Attn: You're on the list.
Attn: You're on the list.
More details →

Respire.co

Vegan, recyclables et faits en France ❤️ Nos produits naturels Respire sont sains pour le corps et doux pour la planète ⭐ Une consommation plus responsable est possible.

52
52
52
Domain autority
28253
Total Traffic
-1.1
-1.1
-1.1
Average Spam Score
Sous le sunlight des tropiques 🌞
Sous le sunlight des tropiques 🌞
3 ans et toutes nos dents 🥳
3 ans et toutes nos dents 🥳
Cheveux tout savoir 🤓
Cheveux tout savoir 🤓
More details →

OSEA

66
66
66
Domain autority
40821
Total Traffic
0.0
0.0
0.0
Average Spam Score
Final Hours ⏳
Final Hours ⏳
Jaw-Dropping Results
Jaw-Dropping Results
Final Hours ⏳
Final Hours ⏳
More details →

LANEIGE

The true hydration experts. In the Laneige labs, they’ve spent over 25 years studying Water Science™. Why water, you ask? Because the secret to great skin is hydrated skin!

71
71
71
Domain autority
111464
Total Traffic
-1.9
-1.9
-1.9
Average Spam Score
Hydrated skin essentials await!
Hydrated skin essentials await!
Water for all
Water for all
The Key to Combating Dry Skin
The Key to Combating Dry Skin
More details →

Nide.co

Des produits cosmétiques naturels pensés par et pour la communauté Nidé. Découvre nos soins de beauté clean & safe, 100% français et éco-responsables.

28
28
28
Domain autority
4
Total Traffic
-2.3
-2.3
-2.3
Average Spam Score
[Co-création] Sérum pour soulager les douleurs menstruelles
[Co-création] Sérum pour soulager les douleurs menstruelles
\"Rompre avec les injonctions\" - Se libérer épisode 2
\"Rompre avec les injonctions\" - Se libérer épisode 2
Cadeau Best Seller 🎁 Notre nettoyant anti-imperfections
Cadeau Best Seller 🎁 Notre nettoyant anti-imperfections
More details →

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

The target of the skincare industry is anyone and everyone who is interested in improving their skin. This includes people of all ages, genders, and skin types. What is unique about the skincare industry is that there is always something new to try. In addition, the industry is becoming more competitive as new brands enter the market. The main skincare niches include anti-aging, acne, sensitive skin, and natural/organic products. Some other popular skincare niches include sun protection, dry skin, and oily skin.  Currently, the top players are Estée Lauder, Drunk Elephant, Clinique, Dermalogica, and Paula’s Choice.

Skincare brands are increasingly relying on marketing strategies like social media and influencer partnerships to reach their target consumers. They can beat their competition by using targeted marketing, social media, and influencer partnerships to reach their target consumers, skincare brands can differentiate themselves from the competition. However, it is important to note that there is no one-size-fits-all approach to marketing, and each brand must tailor its strategy to its specific products and target audience.

Some ecommerce softwares used by these brands

Outgrow

Interactive content to generate leads (surveys, pop ups, etc.)

lead generation

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Bento

World class marketing automation software designed for eCommerce.

Email Marketing Automation

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Carrd

Simple, free, fully responsive one-page sites for pretty much anything.

Landing pages

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Weglot

The easiest way to translate your eshop. Automatic translations at an affordable pricing and great SEO scores.

Translation

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Unbounce Published Landing

A published Unbounce page.

cms

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Unbounce

Unbounce is a self-serve hosted service that provides marketers doing paid search, banner ads, email or social media marketing, the easiest way to create, publish & test promotion specific landing pages.

cms

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Stamped

Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

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Octane AI

The most powerful quiz platform for Shopify

widgets

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Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Hotjar for Shopify

Install Hotjar on your Shopify store. Hotjar is a suite of analytic tools to assist in the gathering of qualitative data, providing feedback through tools such as heatmaps, session recordings, and surveys.

shop

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Gorgias

Customer support helpdesk system for eCommerce. Provide exceptional customer support.

Customer Support and Helpdesk

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