Cosmetic Capital

Marketing Strategy Breakdown

Logo of
Cosmetic Capital
An overview of
Cosmetic Capital
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Cosmetic Capital

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Cosmetic Capital? You're in the right place!

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,3 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 40 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Cosmetic Capital improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 82.5% of their emails - the main ones they use are 💥 ❤️ 🔥 😍 💋 🌸.

We display here a overview of Cosmetic Capital email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'So much newness we think you will love! ❤️' and 'L'Oreal Revitalift Skincare over 50% off today! 🔥'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 43 on https://www.cosmeticcapital.com.au/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Cosmetic Capital

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
40.0
characters

What about

Cosmetic Capital

then?

With their average of

40

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1266.87
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Cosmetic Capital

 gets a score of

-2.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

L'Oreal - Maybelline - new - arrivals - Hi - prices

Emoji use in subject lines

82.5
% of subject lines have emojis

Most popular emojis

💥 - ❤️ - 🔥 - 😍 - 💋 - 🌸

💥 - ❤️ - 🔥 - 😍 - 💋 - 🌸

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Cosmetic Capital

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Featured Email Marketing Assets from

Cosmetic Capital

So much newness we think you will love! ❤️

So much newness we think you will love! ❤️

Email from

Cosmetic Capital

L'Oreal Revitalift Skincare over 50% off today! 🔥

L'Oreal Revitalift Skincare over 50% off today! 🔥

Email from

Cosmetic Capital

Buy 3 for the price of 2 on best-sellers today! 💥

Buy 3 for the price of 2 on best-sellers today! 💥

Email from

Cosmetic Capital

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Featured Ads and Paid Media Examples from

Cosmetic Capital

Cosmetic Capital
Cosmetic Capital

Follow & Like Our Instagram Page ❤️

Feed Ad from

Cosmetic Capital

Cosmetic Capital
Cosmetic Capital

Maybelline Sale Specials

Maybelline Sale Specials

Feed Ad from

Cosmetic Capital

Cosmetic Capital
Cosmetic Capital

Set and forget with Beauty Creations!

Set and forget with Beauty Creations!

Feed Ad from

Cosmetic Capital

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.cosmeticcapital.com.au/

Domain Rating

43
This is the overall metric that matters most, as it sets
Cosmetic Capital
domain SEO authority.

It shows the power of
Cosmetic Capital
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.cosmeticcapital.com.au/
, as their domain authority is
43
, their score can be considered under average.

Here, for
https://www.cosmeticcapital.com.au/
, as their domain authority is
43
, their score can be considered average.

Here, for
https://www.cosmeticcapital.com.au/
, as their domain authority is
43
, their score can be considered pretty good! 🙌

Here, for
https://www.cosmeticcapital.com.au/
, as their domain authority is
43
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

29423
One of the most important metrics for
Cosmetic Capital
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
21911
) and their Domain Rating.

Total Keywords

21911
Why does this matter for
Cosmetic Capital
SEO strategy? 

This is the total number of keywords where 
Cosmetic Capital
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Cosmetic Capital
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

8509
What's a backlink? A link from another domain that redirect to  
Cosmetic Capital
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

8500

Backlinks NoFollow

5726

Backlinks Redirect

9

Backlinks Images

4051

Backlinks Frame

0

Backlinks Form

0

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