The Original MakeUp Eraser

Marketing Strategy Breakdown

Logo of
The Original MakeUp Eraser
An overview of
The Original MakeUp Eraser
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

The Original MakeUp Eraser

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for The Original MakeUp Eraser, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 25 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the The Original MakeUp Eraser team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 90.99% of their emails - the main ones they use are ❗ 🚨 ✨ 😱 🎉 😍.

On Panoramata, we gather and analyze the entire The Original MakeUp Eraser email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were '...but how does it work?!' and 'turn that frown upside down! 😊'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 54 on https://makeuperaser.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

The Original MakeUp Eraser

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
25.0
characters

What about

The Original MakeUp Eraser

then?

With their average of

25

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1995.17
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

The Original MakeUp Eraser

 gets a score of

-2.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

rubin - :) - do - u - 25% - early

Emoji use in subject lines

90.99
% of subject lines have emojis

Most popular emojis

❗ - 🚨 - ✨ - 😱 - 🎉 - 😍

❗ - 🚨 - ✨ - 😱 - 🎉 - 😍

Yes, these emojis are pretty. But what are their usage telling us? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.Our favourite kind of emojis to use in a subject line, for sure. The "Happiness" kind. Even if they're not the most performant, these emojis are clearly showing the brand spirit and try to connect with the audience, on a emotionnal level. These emojis could be, for example, 🤗, 👍, 🥳 or 🎉.And - one of the most important part of managing your open rate - they also use Scarcity emojis (like ⏰, ⌛, 😱 or 💸) in their subject lines. Usually this is done for promotions emails - or time sensitive actions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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The Original MakeUp Eraser

Featured Email Marketing Assets from

The Original MakeUp Eraser

...but how does it work?!

...but how does it work?!

Email from

The Original MakeUp Eraser

turn that frown upside down! 😊

turn that frown upside down! 😊

Email from

The Original MakeUp Eraser

NEW LAUNCH: JUST IN TIME 🎉

NEW LAUNCH: JUST IN TIME 🎉

Email from

The Original MakeUp Eraser

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

The Original MakeUp Eraser

Featured Ads and Paid Media Assets from

The Original MakeUp Eraser

The Original MakeUp Eraser
The Original MakeUp Eraser

Feed Ad from

The Original MakeUp Eraser

The Original MakeUp Eraser
The Original MakeUp Eraser

Feed Ad from

The Original MakeUp Eraser

The Original MakeUp Eraser
The Original MakeUp Eraser

Feed Ad from

The Original MakeUp Eraser

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://makeuperaser.com/

Domain Rating

54
This is the overall metric that matters most, as it sets
The Original MakeUp Eraser
domain SEO authority.

It shows the power of
The Original MakeUp Eraser
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://makeuperaser.com/
, as their domain authority is
54
, their score can be considered under average.

Here, for
https://makeuperaser.com/
, as their domain authority is
54
, their score can be considered average.

Here, for
https://makeuperaser.com/
, as their domain authority is
54
, their score can be considered pretty good! 🙌

Here, for
https://makeuperaser.com/
, as their domain authority is
54
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

19443
One of the most important metrics for
The Original MakeUp Eraser
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
3213
) and their Domain Rating.

Total Keywords

3213
Why does this matter for
The Original MakeUp Eraser
SEO strategy? 

This is the total number of keywords where 
The Original MakeUp Eraser
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

838
The total number of domain who have a link to  
The Original MakeUp Eraser
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

13526
What's a backlink? A link from another domain that redirect to  
The Original MakeUp Eraser
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

13308

Backlinks NoFollow

5788

Backlinks Redirect

202

Backlinks Images

2237

Backlinks Frame

10

Backlinks Form

5

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The Original MakeUp Eraser

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Octane AI

Octane AI

The most powerful quiz platform for Shopify

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accessiBe

accessiBe

Website accessibility monitoring and auditing platform.

analytics

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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AWIN

AWIN

Affiliate tracking application.

ads

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BigCommerce

BigCommerce

Shopping cart functionality provides features such as multi-channel retailing, mobile commerce, SEO and upselling.

shop

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Beeketing for Shopify

Beeketing for Shopify

Salespop / Countdown Cart and Facebook Chat functionality for Shopify from Beeketing.

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Bold Motivator

Bold Motivator

Try to get customers to spend more plugin for Shopify from Bold Commerce.

shop

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Bold UpSell

Bold UpSell

Product Upsell, Cross-sell & Smart Funnels from Bold Commerce.

shop

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Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

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Chatra

Chatra

Live chat software for websites.

widgets

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Covet Pics

Covet Pics

Makes an Instagram feed into an eCommerce store.

widgets

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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Drawbridge

Drawbridge

Precision audience targeting technology. Now Linkedin Ads.

ads

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Drip

Drip

Drip is an ecommerce CRM that is built to help online brands by using on-site consumer behavior data to deliver personalized and scalable marketing journeys.

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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GemPages

GemPages

Create simple one page layouts for Shopify.

shop

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Global-e

Global-e

Global-e enables seamless cross-border e-commerce for retailers that want to sell internationally.

shop

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Hextom

Hextom

Shopify plugin experts.

shop

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GRIN

GRIN

All-in-one influencer marketing software suite.

analytics

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In Cart UpSell

In Cart UpSell

Make more money on every sale by offering additional products right inside your shopping cart.

shop

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Intercom

Intercom

Intercom is a customer relationship management and messaging tool for web app owners

widgets

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Instagram API

Instagram API

This website makes calls to the Instagram API.

widgets

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LeadDyno

LeadDyno

Affiliate tracking and marketing solution.

analytics

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Last Second Coupon by Hextom

Last Second Coupon by Hextom

Tries to increase revenue by turning more window shoppers into paying customers.

shop

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Loyalty Lion

Loyalty Lion

Reward custom activity and gain customer insight.

analytics

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LiveRamp

LiveRamp

CRM Retargeting & Data Onboarding app.

analytics

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MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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Mixpanel

Mixpanel

This is an analytic platform that is particularly optimized funnel/work-flow optimization.

analytics

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Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

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Order Limits by MinMAxify

Order Limits by MinMAxify

Minimum/Maximum limits on Shopify products.

shop

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OrderLogic

OrderLogic

OrderLogic allows you to define minimum and maximum product quantities for all products in your Shopify Store.

shop

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

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Pixelpop

Pixelpop

Collect email signups for eCommerce sites from Pixel Union.

widgets

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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POWr for Shopify

POWr for Shopify

POWr plugins for Shopify.

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Privy for Shopify

Privy for Shopify

Free email popups with exit intent for Shopify.

shop

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POWr

POWr

Plugins for websites including social, galleries, forms etc..

widgets

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Product Upsell

Product Upsell

Upsell & Cross-sell app for Shopify from Bold Commerce.

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Pubmatic

Pubmatic

PubMatic Enables Ad Optimization Across Every Ad Network

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Privy

Privy

Tools to grow your email list by using website banners, popups and exit intent.

widgets

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Rapleaf

Rapleaf

Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.

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Refersion for Shopify

Refersion for Shopify

Affiliate tracking system.

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route

route

Shipping protection for merchants.

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Refersion

Refersion

Affiliate tracking management program.

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Rise.ai

Rise.ai

Gift Cards, Rewards, Store Credit & Incentives system for Shopify. Previously GiftWizard.

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Rubicon Project

Rubicon Project

Advertising optimization service.

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Searchanise

Searchanise

eCommerce search system.

widgets

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Searchanise for Shopify

Searchanise for Shopify

Smart & Instant Search for Shopify.

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Sendgrid

Sendgrid

SendGrid's cloud-based email infrastructure provides businesses with email delivery management.

mx

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Sezzle

Sezzle

Shop now pay later system.

payment

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

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Shop for Good by DailyKarma

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Support charities using giveback campaigns for Shopify.

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

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Shopify Plus

Shopify Plus

Shopify Plus is an ecommerce platform for high-volume and enterprise merchants.

shop

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Shopify Product Reviews

Shopify Product Reviews

Product reviews plugin from Shopify for Shopify sites.

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

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Size Matters

Size Matters

Easy-to-create size guide tables within the admin panel by EastSideCo.

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Snap Pixel

Snap Pixel

With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.

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Shogun

Shogun

Build custom pages with a drag and drop visual editor and use tools to boost store performance.

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Snowplow

Snowplow

Open source analytics that you store yourself.

analytics

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Survicate

Survicate

Visitors Insights For Lead Generation & Nurturing.

analytics

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Snap Pixel for Shopify

Snap Pixel for Shopify

Snapchat Ads App makes it possible to create ads and set-up campaigns on Snapchat for products.

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TikTok

TikTok

TikTok videos mentions.

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The Trade Desk

The Trade Desk

Data-driven marketing suite that offers marketers a single place to buy all forms of online media.

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TikTok Conversion Tracking Pixel

TikTok Conversion Tracking Pixel

TikTok advertising conversion tracking pixel.

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Twitter Ads

Twitter Ads

Twitter advertising includes conversion tracking and re-marketing tools.

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UpSellit

UpSellit

Artificial Intellgence Sales Agent - robot chat to keep a potential customer on your site.

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Trustpilot

Trustpilot

Trustpilot is an open, community-based platform for sharing real reviews of shopping experiences online.

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Twitter Platform

Twitter Platform

The page embeds the Twitter platform in one method or another.

javascript

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Twitter Website Universal Tag

Twitter Website Universal Tag

A tool from Twitter that makes it possible for advertisers to track website conversions and manage tailored audience campaigns.

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Twitter Analytics

Twitter Analytics

A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.

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Walmart

Walmart

Walmart affiliate network.

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WisePops

WisePops

Pop up platform to help increase conversion.

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Yahoo Small Business

Yahoo Small Business

Yahoo advertising network and search engine marketing solutions.

ads

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WordPress

WordPress

WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.

cms

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YouTube

YouTube

Embedded videos from YouTube.

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