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- Last update:
10/11/2023
10 Best Subject Lines For Bag Brands10 Best Subject Lines For Bag Brands
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Here are 10 subject line ideas and examples from popular bag brands that you can try -- the sooner the better!

On the same topic, we recently covered 5 great exemples of newsletters for Bags brand, taking Charles & Keith as an example: take a look!

Download our Bags Marketing Report

Find out what digital marketing strategies the best bag brands are employing in our bags playbook.

Fear Of Missing Out

Playing your audience’s fear of missing out (FOMO) is a good tactic in your subject line.

1. Clock's ticking... Don't miss up to 50% off

For example, “Clock's ticking... Don't miss up to 50% off” by Charles & Keith -it’s sending a reminder to their audience to take action with these last-chance emails because the clock is ticking.

2. Final Hours ⚡️ Free Shipping + ✈️ 25% off Travel Baggs & Accessories

Here’s an alternative from Baggallini -Final Hours ⚡️ Free Shipping + ✈️ 25% off Travel Baggs & Accessories

Invoke curiosity Subject Line

3. Upcoming 2023 trends to know

Use your audience's curiosity by creating a subject line that triggers it. Just like Charles & Keith’s “Upcoming 2023 trends to know” it creates curiosity in the audience about what’s coming.

4. FIND OUT WHICH GO-BAG IS RIGHT FOR YOU

Here’s an alternative curiosity by Baboon To The Moon, FIND OUT WHICH GO-BAG IS RIGHT FOR YOU

Social Proof Subject Lines

5. “THE GREATEST BAGS YOU CAN BUY” ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

Can be a powerful tool to give your audience the confidence to check out - “THE GREATEST BAGS YOU CAN BUY” ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ by Baboon To The Moon highlights their customer reviews to capture their audience’s attention about the value and quality of the products.

6. Celebrities’ Favorites

This one is an alternative subject line providing social proof Valentino, Celebrities’ Favorites—including a product favorited by a celebrity.

Back-in-stock & Merchandising subject line

7. The Best-Selling Bucket Bag

Letting your audience know what’s in the loop again is a great subject line that excites them -The Best-Selling Bucket Bag is Back by Marc Jacobs sends a restock alert of their best-selling item.

8. The iconic Charlot bag is back!

Here’s an alternative back-in-stock subject line from Charles & Keith, The iconic Charlot bag is back!

Gift guide subject line

9. The perfect gift

It should be made clear to your audience that you think of them—the gift guide or something they are interested in can be perfect. Just like, The perfect gift Valentino made sure to give the perfect gift guide for Valentine's Day.

10. Gifts for everyone on your list

Another good subject line is Gifts for everyone on your list — Mulberry lessens the burden of their audience by giving them the best gift ideas.

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Download our Bags Marketing Report

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The bag industry has always been a trending market, with brands competing with each other in terms of product design, quality, functional use, and as part of status symbol. This review is a landscape analysis of recent marketing best practices to help you navigate the industry, including both large established brands and new DTC players.

Download our Bags Marketing Report

The bag industry has always been a trending market, with brands competing with each other in terms of product design, quality, functional use, and as part of status symbol. This review is a landscape analysis of recent marketing best practices to help you navigate the industry, including both large established brands and new DTC players.

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