DayDream

Marketing Strategy Breakdown

Logo of
DayDream
An overview of
DayDream
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Beverage
ecommerce industry.

DayDream

- Ecommerce marketing strategy

There’s a lot to learn from DayDream ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -4,8 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 41 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

Fun fact - they're using emojis in 100.0% of their emails - the main ones they use are 🎁.

We display here a overview of DayDream email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, one of them was 'Did someone say gifts? 🎁 December Digest🎁'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 27 on https://drinkdaydream.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

DayDream

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
41.0
characters

What about

DayDream

then?

With their average of

41

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

8532.40
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-4.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

DayDream

 gets a score of

-4.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

Digest - December - gifts? - say - someone - Did

Emoji use in subject lines

100.0
% of subject lines have emojis

Most popular emojis

🎁

🎁

What does it say about their email marketing strategy - especially on their subject lines? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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DayDream

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Featured Email Marketing Assets from

DayDream

Did someone say gifts? 🎁 December Digest🎁

Did someone say gifts? 🎁 December Digest🎁

Email from

DayDream

Email from

DayDream

Email from

DayDream

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Featured Ads and Paid Media Examples from

DayDream

DayDream
DayDream

Feed Ad from

DayDream

DayDream
DayDream

Feed Ad from

DayDream

DayDream
DayDream

Feed Ad from

DayDream

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://drinkdaydream.com/

Domain Rating

27
This is the overall metric that matters most, as it sets
DayDream
domain SEO authority.

It shows the power of
DayDream
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://drinkdaydream.com/
, as their domain authority is
27
, their score can be considered under average.

Here, for
https://drinkdaydream.com/
, as their domain authority is
27
, their score can be considered average.

Here, for
https://drinkdaydream.com/
, as their domain authority is
27
, their score can be considered pretty good! 🙌

Here, for
https://drinkdaydream.com/
, as their domain authority is
27
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

554
One of the most important metrics for
DayDream
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
312
) and their Domain Rating.

Total Keywords

312
Why does this matter for
DayDream
SEO strategy? 

This is the total number of keywords where 
DayDream
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
DayDream
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

403
What's a backlink? A link from another domain that redirect to  
DayDream
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

396

Backlinks NoFollow

57

Backlinks Redirect

7

Backlinks Images

30

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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Hotjar

A heatmap, survey, feedback and funnel application.

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Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

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analytics

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Google Conversion Tracking

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analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Snap Pixel

Snap Pixel

With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.

ads

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Tapad

Tapad

Allows advertisers to engage the same consumer with consistent ads across multiple platforms.

ads

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WooCommerce

WooCommerce

Transforms your WordPress website into an online store.

shop

Discover →More details →
WordPress

WordPress

WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.

cms

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, all in one"
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, all in one"
"It's been a lifesaver"
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awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
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"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
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find the perfect example
"
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how much things I learned
on competitors"
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