Edgard & Cooper - ES

Marketing Strategy Breakdown

Logo of
Edgard & Cooper - ES
An overview of
Edgard & Cooper - ES
Marketing Strategy data - their Email Marketing Strategy (some of their
Trustpilot
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Pet
ecommerce industry.

Edgard & Cooper - ES

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Edgard & Cooper - ES? You're in the right place!

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,5 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 37 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Edgard & Cooper - ES improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Trustpilot .

Fun fact - they're using emojis in 100.0% of their emails - the main ones they use are 🍃 👋.

On Panoramata, we gather and analyze the entire Edgard & Cooper - ES email marketing strategy - along with other brands from the Pet industry. Amongst their last emails sent, two of them were 'Hola jerry somos Edgard & Cooper 👋' and 'Así es cómo respetamos a la naturaleza🍃'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 56 on https://www.edgardcooper.com/es. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Edgard & Cooper - ES

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
37.0
characters

What about

Edgard & Cooper - ES

then?

With their average of

37

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

935.83
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Edgard & Cooper - ES

 gets a score of

-2.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Trustpilot

Most common words

mo - respetamos - a - la - Hola - As

Emoji use in subject lines

100.0
% of subject lines have emojis

Most popular emojis

🍃 - 👋

🍃 - 👋

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? They're using Happiness emojis (think about 🤗, 👍, 🥳 or 🎉 for example) to also connect with their audience, share good news and positivity with their audience.Your subject line could also be the space to showcase your values. They're actually doing it by featuring some environmental emojis, such as ♻️, 🌳, 🌿 or 🍃.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Edgard & Cooper - ES

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Featured Email Marketing Assets from

Edgard & Cooper - ES

Hola jerry somos Edgard & Cooper 👋

Hola jerry somos Edgard & Cooper 👋

Email from

Edgard & Cooper - ES

Así es cómo respetamos a la naturaleza🍃

Así es cómo respetamos a la naturaleza🍃

Email from

Edgard & Cooper - ES

Email from

Edgard & Cooper - ES

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Featured Ads and Paid Media Examples from

Edgard & Cooper - ES

Edgard & Cooper - ES
Edgard & Cooper - ES

Feed Ad from

Edgard & Cooper - ES

Edgard & Cooper - ES
Edgard & Cooper - ES

Feed Ad from

Edgard & Cooper - ES

Edgard & Cooper - ES
Edgard & Cooper - ES

No es de extrañar que 9/10 de nuestros clientes digan que su perro se pone contento a la hora de comer. Porque nuestra comida está...🥩 Repleta de carne fresca y complementos nutritivos🥦 Combinada con frutas y verduras saludables🤤 Llena de sabor

Comida sabrosa que los perros ADORAN 👅

Comida sabrosa que los perros ADORAN 👅

Feed Ad from

Edgard & Cooper - ES

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.edgardcooper.com/es

Domain Rating

56
This is the overall metric that matters most, as it sets
Edgard & Cooper - ES
domain SEO authority.

It shows the power of
Edgard & Cooper - ES
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.edgardcooper.com/es
, as their domain authority is
56
, their score can be considered under average.

Here, for
https://www.edgardcooper.com/es
, as their domain authority is
56
, their score can be considered average.

Here, for
https://www.edgardcooper.com/es
, as their domain authority is
56
, their score can be considered pretty good! 🙌

Here, for
https://www.edgardcooper.com/es
, as their domain authority is
56
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1518
One of the most important metrics for
Edgard & Cooper - ES
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
4734
) and their Domain Rating.

Total Keywords

4734
Why does this matter for
Edgard & Cooper - ES
SEO strategy? 

This is the total number of keywords where 
Edgard & Cooper - ES
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Edgard & Cooper - ES
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Edgard & Cooper - ES
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Related Industries

Pet Food

brands overview


Pet food is a specialty food for domesticated animals that is formulated according to their nutritional needs. Typically sold in pet stores and supermarkets, it is usually specific to the type of animal, such as dog food or cat food.

Pet Food
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brands overview

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