Average subject length
37
characters
Average characters per email subject line. Shorter subjects are less likely to be cut off in the inbox.
Average email size
2652.56
kB
Average email weight in kB. Lighter emails need less data to load.
Average spam score
-2.9
Low spam score
Average SpamAssassin score across sampled emails. Lower scores indicate fewer spam signals; this does not measure inbox placement.
Usual sending provider
Vero
Email platform detected in this brand’s campaigns. Compare the tools behind their email marketing.
Subject lines with emojis (%)
6.25
Share of sampled subject lines containing an emoji. This describes a creative habit, not its performance.
Most common words
Off - For - 72 - Hours - Fresh - for
Words appearing most often in the sampled subject lines.
Most popular emojis
👋 - 💌 - ❤️ - 🎁 - 💕
Emojis appearing most often in the sampled subject lines.
Domain rating
70
/ 100
Higher authority
Strength of the website’s backlink profile, scored from 0 to 100. Higher is stronger.
Estimated organic traffic
142747
Estimated visits from unpaid search results. Compare with similar brands to gauge search visibility.
Total keywords
84749
Search terms where the website ranks in the top 100 results. More keywords indicate broader search visibility.
Referring domains
0
Distinct websites linking to this brand. One site can contribute multiple backlinks.
Total backlinks
34119
Total links from other websites pointing to this brand.
Text backlinks
34032
Backlinks attached to clickable text rather than an image.
Nofollow backlinks
22143
Backlinks carrying the nofollow attribute, a hint to search engines about how to treat the link.
Redirect backlinks
87
Backlinks that lead to the brand through a redirect.
Image backlinks
2869
Backlinks attached to images rather than text.
Frame backlinks
0
Backlinks recorded inside embedded frames.
Form backlinks
0
Links recorded through HTML form actions.
Explore more brands in these industries
Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Fy ecommerce marketing strategy - and from other brands from the Home industry.
They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,9 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 37 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Fy improve their open rate, especially on mobile devices.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Vero .
Fun fact - they're using emojis in 6.25% of their emails - the main ones they use are 👋 💌 ❤️ 🎁 💕.
We display here a overview of Fy email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Here's why Fy! is crowdfunding' and 'There's still time to secure access to our crowdfund'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 70 on https://www.iamfy.co/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
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