Fable

Marketing Strategy Breakdown

Logo of
Fable
An overview of
Fable
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Home
ecommerce industry.

Fable

- Ecommerce marketing strategy

There’s a lot to learn from Fable ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -0,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Fable team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 60.0% of their emails - the main ones they use are ✨ 👀 🌸 💐 🎁 🕊️.

On Panoramata, we gather and analyze the entire Fable email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Mala the Brand Pop-Up at Fable 🕯️' and 'Virtual Shopping is Here'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 50 on https://fablehome.co/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Fable

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
29.0
characters

What about

Fable

then?

With their average of

29

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2637.45
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Fable

 gets a score of

-0.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Drinks - & - Gift - Wrapping - Happy - NOW

Emoji use in subject lines

60.0
% of subject lines have emojis

Most popular emojis

✨ - 👀 - 🌸 - 💐 - 🎁 - 🕊️

✨ - 👀 - 🌸 - 💐 - 🎁 - 🕊️

What does it say about their email marketing strategy - especially on their subject lines? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.To improve their open rates, they're using the kind of emojis that triggers interest, because it shows that the brand provides unique/interesting value. This is done through these emojis: 👀, 🌟, 🤩, 💫 or 💎. It shows curiosity, unicity and demonstrates clear interest.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Fable

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Featured Email Marketing Assets from

Fable

Mala the Brand Pop-Up at Fable 🕯️

Mala the Brand Pop-Up at Fable 🕯️

Email from

Fable

Virtual Shopping is Here

Virtual Shopping is Here

Email from

Fable

We're in Carbon Neutral Club!

We're in Carbon Neutral Club!

Email from

Fable

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Featured Ads and Paid Media Examples from

Fable

Fable
Fable

Feed Ad from

Fable

Fable
Fable

Feed Ad from

Fable

Fable
Fable

Feed Ad from

Fable

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://fablehome.co/

Domain Rating

50
This is the overall metric that matters most, as it sets
Fable
domain SEO authority.

It shows the power of
Fable
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://fablehome.co/
, as their domain authority is
50
, their score can be considered under average.

Here, for
https://fablehome.co/
, as their domain authority is
50
, their score can be considered average.

Here, for
https://fablehome.co/
, as their domain authority is
50
, their score can be considered pretty good! 🙌

Here, for
https://fablehome.co/
, as their domain authority is
50
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

9226
One of the most important metrics for
Fable
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
3408
) and their Domain Rating.

Total Keywords

3408
Why does this matter for
Fable
SEO strategy? 

This is the total number of keywords where 
Fable
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

920
The total number of domain who have a link to  
Fable
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Fable
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

17

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

2

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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GDPR CCPA iSenseLabs

Preferences popup in order to be fully compliant. GDPR Backup.

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FullStory

FullStory lets product and support teams understand everything about the customer experience.

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Optimize 360

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A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

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GRIN

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In Cart UpSell

In Cart UpSell

Make more money on every sale by offering additional products right inside your shopping cart.

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Visual reviews for Shopify webstores.

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