There’s a lot to learn from Fable ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
They have a very solid email marketing strategy - as their Average Spam score is good since it's -0,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Fable team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 60.0% of their emails - the main ones they use are ✨ 👀 🌸 💐 🎁 🕊️.
On Panoramata, we gather and analyze the entire Fable email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Mala the Brand Pop-Up at Fable 🕯️' and 'Virtual Shopping is Here'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 50 on https://fablehome.co/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.
So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.
Average subject lenght
What about
Fable
then?
With their average of
29
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Fable
gets a score of
-0.9
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
Drinks - & - Gift - Wrapping - Happy - NOW
Emoji use in subject lines
Most popular emojis
✨ - 👀 - 🌸 - 💐 - 🎁 - 🕊️
✨ - 👀 - 🌸 - 💐 - 🎁 - 🕊️
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Mala the Brand Pop-Up at Fable 🕯️
Email from
Fable
Virtual Shopping is Here
Email from
Fable
We're in Carbon Neutral Club!
Email from
Fable
Feed Ad from
Fable
Feed Ad from
Fable
Feed Ad from
Fable
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
Gorgias
Customer support helpdesk system for eCommerce. Provide exceptional customer support.
Customer Support and Helpdesk
Discover →More details →
Klaviyo
Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.
Email Marketing
Discover →More details →Conjured Referrals
Service enables "Refer-A-Friend" style referral programs for eCommerce sites.
widgets
Discover →More details →Facebook Pixel
Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.
analytics
Discover →More details →GDPR CCPA iSenseLabs
Preferences popup in order to be fully compliant. GDPR Backup.
shop
Discover →More details →
FullStory
FullStory lets product and support teams understand everything about the customer experience.
analytics
Discover →More details →Google Universal Analytics
The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.
analytics
Discover →More details →Google Optimize 360
A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.
analytics
Discover →More details →Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
analytics
Discover →More details →Google Tag Manager
Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
widgets
Discover →More details →
In Cart UpSell
Make more money on every sale by offering additional products right inside your shopping cart.
shop
Discover →More details →MailChimp for Shopify
Connect your Shopify store with your MailChimp account.
shop
Discover →More details →Pinterest Conversion Tracking
Tag that allows you to track actions people take on your website after viewing your Promoted Pin.
analytics
Discover →More details →
Segment
Segment gives you the ability to instrument your web app for analytics once, and then send your data to any number of analytics services. Previously known as Segment.io
analytics
Discover →More details →
Shopify Conversions
This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.
shop
Discover →More details →Shopify Geolocation
Language and currency recommendations plugin for Shopify
shop
Discover →More details →Shopify
Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.
shop
Discover →More details →Shopify Custom Theme
This site is using a custom Shopify Theme and not one from the Shopify Theme template library.
shop
Discover →More details →Shopify Product Reviews
Product reviews plugin from Shopify for Shopify sites.
shop
Discover →More details →
Shopify Pay
Shopify Pay - PCI compliant end to end payment solution from Shopify.
payment
Discover →More details →
Shogun
Build custom pages with a drag and drop visual editor and use tools to boost store performance.
shop
Discover →More details →
TikTok Conversion Tracking Pixel
TikTok advertising conversion tracking pixel.
analytics
Discover →More details →Here, we list down the 6-step sequence to a powerful email launch campaign. You’d definitely want to apply this method for the next big eCommerce dates to double your revenue.
On this article, we list down guides to help you benchmark your eCommerce store and to establish it on sound strategy.
Just like any industry, supplement brands face a lot of challenges in marketing their products and reaching qualified audiences. Let’s take a peek at some clever ways in which Heights has achieved its height today on the market.
If you can provide helpful advice about planning a summer vacation, you'll be more likely to engage your audience and build brand loyalty. Here are some hot tips.
