Gemist

Marketing Strategy Breakdown

Logo of
Gemist
An overview of
Gemist
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Jewelry
ecommerce industry.

Gemist

- Ecommerce marketing strategy

Here are some marketing takeaways for Gemist.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Gemist team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 45.45% of their emails - the main ones they use are 💎 🎁 ✨ 💚 💍 😚.

We display here a overview of Gemist email marketing strategy - along with other brands from the Jewelry industry. Amongst their last emails sent, two of them were 'Mom will love this...' and 'Diamonds Incoming! 💎'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 36 on https://www.gemist.co/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Gemist

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
29.0
characters

What about

Gemist

then?

With their average of

29

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3259.33
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Gemist

 gets a score of

-3.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Your - jewelry - is - waiting - Halo - Madeline

Emoji use in subject lines

45.45
% of subject lines have emojis

Most popular emojis

💎 - 🎁 - ✨ - 💚 - 💍 - 😚

💎 - 🎁 - ✨ - 💚 - 💍 - 😚

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.How can you tell your audience - via your subject line - that they're about to see something interesting and unique? Well, like they do, you can use one of the "Interest" emojis (👀, 🌟, 🤩, 💫 or 💎).

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more data?
Unlock all the data about

Gemist

Featured Email Marketing Assets from

Gemist

Mom will love this...

Mom will love this...

Email from

Gemist

Diamonds Incoming! 💎

Diamonds Incoming! 💎

Email from

Gemist

Add to Cart: 💎 EMERALD💚

Add to Cart: 💎 EMERALD💚

Email from

Gemist

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Gemist

Featured Ads and Paid Media Assets from

Gemist

Gemist
Gemist

Feed Ad from

Gemist

Gemist
Gemist

Feed Ad from

Gemist

Gemist
Gemist

Feed Ad from

Gemist

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.gemist.co/

Domain Rating

36
This is the overall metric that matters most, as it sets
Gemist
domain SEO authority.

It shows the power of
Gemist
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.gemist.co/
, as their domain authority is
36
, their score can be considered under average.

Here, for
https://www.gemist.co/
, as their domain authority is
36
, their score can be considered average.

Here, for
https://www.gemist.co/
, as their domain authority is
36
, their score can be considered pretty good! 🙌

Here, for
https://www.gemist.co/
, as their domain authority is
36
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

457
One of the most important metrics for
Gemist
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
182
) and their Domain Rating.

Total Keywords

182
Why does this matter for
Gemist
SEO strategy? 

This is the total number of keywords where 
Gemist
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

306
The total number of domain who have a link to  
Gemist
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Gemist
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

Need more assets?
Unlock all the assets on

Gemist

Softwares and Marketing eCommerce Stack

Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

Discover →More details →
Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

Discover →More details →
Segment

Segment

Segment gives you the ability to instrument your web app for analytics once, and then send your data to any number of analytics services. Previously known as Segment.io

analytics

Discover →More details →

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