Kimaï

Marketing Strategy Breakdown

Logo of
Kimaï

Discover Kimai's Lab Grown Diamonds. We craft luxury sustainable jewelry, and offer full transparency. Shop with us now to make a statement with our ethically made 18k gold jewelry!

An overview of
Kimaï
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Jewelry
ecommerce industry.

Kimaï

- Ecommerce marketing strategy

Interested to gather some elements regarding Kimaï ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 21 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Kimaï team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

On Panoramata, we gather and analyze the entire Kimaï email marketing strategy - along with other brands from the Jewelry industry. Amongst their last emails sent, two of them were 'Enjoy an exclusive 20% off our new collection' and 'Last chance today'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 42 on https://kimai.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Kimaï

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
21.0
characters

What about

Kimaï

then?

With their average of

21

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

5345.92
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Kimaï

 gets a score of

-1.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Announcement - L'invité - on - shipping - your - your

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Kimaï

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Featured Email Marketing Assets from

Kimaï

Enjoy an exclusive 20% off our new collection

Enjoy an exclusive 20% off our new collection

Email from

Kimaï

Last chance today

Last chance today

Email from

Kimaï

Stack Style Repeat

Stack Style Repeat

Email from

Kimaï

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Featured Ads and Paid Media Examples from

Kimaï

Kimaï
Kimaï

Créez la bague de vos rêves grâce à notre service sur mesure. Prenez rendez-vous en ligne avec notre équipe de designers pour créer une bague en diamant unique et éco-responsable.

Kimaï | Service sur mesure

Kimaï | Service sur mesure

Feed Ad from

Kimaï

Kimaï
Kimaï

Feed Ad from

Kimaï

Kimaï
Kimaï

Bring your engagement ring ideas to life with our designers. They will help you create a one of a kind ring for your special day.

Kimaï | Custom Made Rings

Kimaï | Custom Made Rings

Feed Ad from

Kimaï

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://kimai.com/

Domain Rating

42
This is the overall metric that matters most, as it sets
Kimaï
domain SEO authority.

It shows the power of
Kimaï
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://kimai.com/
, as their domain authority is
42
, their score can be considered under average.

Here, for
https://kimai.com/
, as their domain authority is
42
, their score can be considered average.

Here, for
https://kimai.com/
, as their domain authority is
42
, their score can be considered pretty good! 🙌

Here, for
https://kimai.com/
, as their domain authority is
42
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

3077
One of the most important metrics for
Kimaï
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
3653
) and their Domain Rating.

Total Keywords

3653
Why does this matter for
Kimaï
SEO strategy? 

This is the total number of keywords where 
Kimaï
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

753
The total number of domain who have a link to  
Kimaï
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

6098
What's a backlink? A link from another domain that redirect to  
Kimaï
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

6052

Backlinks NoFollow

3336

Backlinks Redirect

45

Backlinks Images

998

Backlinks Frame

0

Backlinks Form

1

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Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Contentful

Contentful

A headless CMS with an API at its core.

cms

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Gatsby JS

Gatsby JS

Modern website and web apps generator for React.

framework

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Klarna Checkout

Klarna Checkout

Klarna Checkout is a iframe checkout with localized and personalized payment methods.

payment

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Klarna

Klarna

Klarna Checkout takes the tries to take the hassle out of buying on mobile devices.

payment

Discover →More details →
Netlify

Netlify

Netlify is a platform that automates your code to create web sites.

cms

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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PayPal

PayPal

The website accepts payments with PayPal.

payment

Discover →More details →
Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Visual Website Optimizer

Visual Website Optimizer

VWO provides A/B, split and multivariate testing software.

analytics

Discover →More details →

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