Discover Kimai's Lab Grown Diamonds. We craft luxury sustainable jewelry, and offer full transparency. Shop with us now to make a statement with our ethically made 18k gold jewelry!
Interested to gather some elements regarding Kimaï ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.
They have a very solid email marketing strategy - as their Average Spam score is good since it's -1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 21 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Kimaï team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
On Panoramata, we gather and analyze the entire Kimaï email marketing strategy - along with other brands from the Jewelry industry. Amongst their last emails sent, two of them were 'Enjoy an exclusive 20% off our new collection' and 'Last chance today'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 42 on https://kimai.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.
One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.
Average subject length
What about
Kimaï
then?
With their average of
21
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Kimaï
gets a score of
-1.0
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
Announcement - L'invité - on - shipping - your - your
Emoji use in subject lines
Most popular emojis
(soon)
(soon)
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Enjoy an exclusive 20% off our new collection
Email from
Kimaï
Last chance today
Email from
Kimaï
Stack Style Repeat
Email from
Kimaï
Créez la bague de vos rêves grâce à notre service sur mesure. Prenez rendez-vous en ligne avec notre équipe de designers pour créer une bague en diamant unique et éco-responsable.
Feed Ad from
Kimaï
Feed Ad from
Kimaï
Bring your engagement ring ideas to life with our designers. They will help you create a one of a kind ring for your special day.
Feed Ad from
Kimaï
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
On several networks, you can see and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
Klaviyo
Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.
Email Marketing
Discover →More details →Facebook Pixel
Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.
analytics
Discover →More details →Google Conversion Tracking
This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).
analytics
Discover →More details →Google Universal Analytics
The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.
analytics
Discover →More details →Google Optimize 360
A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.
analytics
Discover →More details →Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
analytics
Discover →More details →Google Tag Manager
Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
widgets
Discover →More details →
Klarna Checkout
Klarna Checkout is a iframe checkout with localized and personalized payment methods.
payment
Discover →More details →Klarna
Klarna Checkout takes the tries to take the hassle out of buying on mobile devices.
payment
Discover →More details →
Netlify
Netlify is a platform that automates your code to create web sites.
cms
Discover →More details →Pinterest Conversion Tracking
Tag that allows you to track actions people take on your website after viewing your Promoted Pin.
analytics
Discover →More details →
Visual Website Optimizer
VWO provides A/B, split and multivariate testing software.
analytics
Discover →More details →
1 minute signup, no Credit Card required
with Mehdi, our founder
Hey! We are still on our journey to unlocking the jewelry industry's best practices. Moving forward, here are some welcome flow email inspiration for your newsletter. Let's analyze how they are structured as we show you some great examples from brands we love.
Should you learn how to Raise Prices as a DTC (Direct to Consumer) Ecommerce Brand? Yes, you should.
![How to Raise Prices as a Direct-to-Consumer eCommerce Brand [+ Examples]](https://assets-global.website-files.com/60d08d8f7ed64b84fb3552cd/6296107ae59a7754c1b81c52_FQDdxhGWYAM4z_H.jpg)
We reviewed hundreds of brands in the Jewelry Industry to see what are the current trends in email marketing. What are the brands doing right now? What are the new and interesting content they’re delivering to their audience? And what eCommerce best practices can we take home?
In marketing, people use social proof to influence their target audience’s buying decisions and make them more likely to purchase. There are several ways to use social proof in your ecommerce emails. We’ve divided them into three categories: social proof from customers, other brands, and you.
How often should you send emails? How to create email marketing calendars? How to stick to email marketing calendar to the bone?
Reviews are pure Gold -- the best thing that ever happened to small businesses and eCommerce businesses.
![How to Promote Reviews In Ecommerce Marketing Campaigns [Ads + Emails]](https://assets-global.website-files.com/60d08d8f7ed64b84fb3552cd/62986f7f8b5415422d78d260_use-reviews-ecommerce-marketing.jpg)
