Monitoring Website Traffic Organic SEO data and Email Marketing Data for Gemmyo, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 36 characters, they're doing just ok! Gemmyo could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Sendinblue (a french ESP that can be hard to setup and with hard to read analytics, as there are some better options depending on your CMS) .
Fun fact - they're using emojis in 50.0% of their emails - the main ones they use are ✨ 🎁 🌸 🇮 ☀️ 🚂.
We display here a overview of Gemmyo email marketing strategy - along with other brands from the Jewelry industry. Amongst their last emails sent, two of them were 'Choisir ses alliances : on vous dit tout !' and 'La bonne nouvelle du mois de mai'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 53 on https://www.gemmyo.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.
We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.
Average subject lenght
With their average of
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
gets a score of
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Most common words
Destination - la - Toscane - Pourquoi - Découvrez - l
Emoji use in subject lines
Most popular emojis
✨ - 🎁 - 🌸 - 🇮 - ☀️ - 🚂
✨ - 🎁 - 🌸 - 🇮 - ☀️ - 🚂
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Choisir ses alliances : on vous dit tout !
La bonne nouvelle du mois de mai
Le bijou de Juin vous attend ! 🌸
Prenez rendez-vous dans notre boutique toulousaine, juste à coté de la place Saint-Georges, pour découvrir et essayer nos créations joaillières d'exception ✨
Prenez rendez-vous dans notre boutique en plein cœur de la capitale, aux abords du Palais Royal, pour découvrir et essayer nos créations joaillières d'exception ✨
Collection RétroMilano : un motif en point de croix, des créations comme une dentelle précieuse, et une invitation à la dolce vita ✨
Many alcohol and wine industries are having difficulty in the midst of competition. With the key points we share below, we aim to help combat these challenges.
Transactional emails are the bread and butter of eCommerce. They are the most important type of email messages you’d ever send -- the endless one-shot automated emails (and sometimes multiple emails) that keep your customers and subscribers in the loop about various aspects of their transactions that matter to them (and your business).
We believe that as a marketer, you are already committing random acts of kindness daily – by creating memorable customer experiences, by innovating ways to adapt to changing clients' needs, and merely by being sincere to your brand mission. Try these strategies to show love on World Kindness Day and at the same time, inspire goodwill to your email newsletter subscribers.