Gemmyo

Marketing Strategy Breakdown

Logo of
Gemmyo
An overview of
Gemmyo
Marketing Strategy data - their Email Marketing Strategy (some of their
Sendinblue
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Jewelry
ecommerce industry.

Gemmyo

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Gemmyo, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 36 characters, they're doing just ok! Gemmyo could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Sendinblue (a french ESP that can be hard to setup and with hard to read analytics, as there are some better options depending on your CMS) .

Fun fact - they're using emojis in 50.0% of their emails - the main ones they use are ✨ 🎁 🌸 🇮 ☀️ 🚂.

We display here a overview of Gemmyo email marketing strategy - along with other brands from the Jewelry industry. Amongst their last emails sent, two of them were 'Choisir ses alliances : on vous dit tout !' and 'La bonne nouvelle du mois de mai'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 53 on https://www.gemmyo.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Gemmyo

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
36.0
characters

What about

Gemmyo

then?

With their average of

36

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

399.18
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Gemmyo

 gets a score of

-2.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Sendinblue

Most common words

Destination - la - Toscane - Pourquoi - Découvrez - l

Emoji use in subject lines

50.0
% of subject lines have emojis

Most popular emojis

✨ - 🎁 - 🌸 - 🇮 - ☀️ - 🚂

✨ - 🎁 - 🌸 - 🇮 - ☀️ - 🚂

What does it say about their email marketing strategy - especially on their subject lines? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Gemmyo

Featured Email Marketing Assets from

Gemmyo

Choisir ses alliances : on vous dit tout !

Choisir ses alliances : on vous dit tout !

Email from

Gemmyo

La bonne nouvelle du mois de mai

La bonne nouvelle du mois de mai

Email from

Gemmyo

Le bijou de Juin vous attend ! 🌸

Le bijou de Juin vous attend ! 🌸

Email from

Gemmyo

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Gemmyo

Featured Ads and Paid Media Assets from

Gemmyo

Gemmyo
Gemmyo

Prenez rendez-vous dans notre boutique toulousaine, juste à coté de la place Saint-Georges, pour découvrir et essayer nos créations joaillières d'exception ✨

Place Saint-Georges | Toulouse

Place Saint-Georges | Toulouse

Feed Ad from

Gemmyo

Gemmyo
Gemmyo

Prenez rendez-vous dans notre boutique en plein cœur de la capitale, aux abords du Palais Royal, pour découvrir et essayer nos créations joaillières d'exception ✨

Grand Sablon | Rue de Namur

Grand Sablon | Rue de Namur

Feed Ad from

Gemmyo

Gemmyo
Gemmyo

Collection RétroMilano : un motif en point de croix, des créations comme une dentelle précieuse, et une invitation à la dolce vita ✨

Feed Ad from

Gemmyo

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.gemmyo.com/

Domain Rating

53
This is the overall metric that matters most, as it sets
Gemmyo
domain SEO authority.

It shows the power of
Gemmyo
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.gemmyo.com/
, as their domain authority is
53
, their score can be considered under average.

Here, for
https://www.gemmyo.com/
, as their domain authority is
53
, their score can be considered average.

Here, for
https://www.gemmyo.com/
, as their domain authority is
53
, their score can be considered pretty good! 🙌

Here, for
https://www.gemmyo.com/
, as their domain authority is
53
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

112858
One of the most important metrics for
Gemmyo
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
19663
) and their Domain Rating.

Total Keywords

19663
Why does this matter for
Gemmyo
SEO strategy? 

This is the total number of keywords where 
Gemmyo
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

749
The total number of domain who have a link to  
Gemmyo
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

46127
What's a backlink? A link from another domain that redirect to  
Gemmyo
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

45873

Backlinks NoFollow

3021

Backlinks Redirect

61

Backlinks Images

304

Backlinks Frame

0

Backlinks Form

193

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Gemmyo

Softwares and Marketing eCommerce Stack

Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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