Etsy

Marketing Strategy Breakdown

Logo of
Etsy

Find the perfect handmade gift, vintage & on-trend clothes, unique jewelry, and more… lots more.

An overview of
Etsy
Marketing Strategy data - their Email Marketing Strategy (some of their
Braze
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Home
ecommerce industry.

Etsy

- Ecommerce marketing strategy

You can access here some of the data we collect on Etsy ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 25 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Etsy team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Braze (a customer engagement platform of which the main use case is multichannel marketing - they allow to manage cross-channel campaigns easily, much better than other platforms).

Fun fact - they're using emojis in 4.65% of their emails - the main ones they use are 😉 💖 😏 👋 🌎 ❤️.

On Panoramata, we gather and analyze the entire Etsy email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'It's here! The first-ever All Things Home Sales Event' and 'Give Dad's den an upgrade (up to 20% off!)'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 93 on https://www.etsy.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Etsy

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
25.0
characters

What about

Etsy

then?

With their average of

25

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

4170.44
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.4
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Etsy

 gets a score of

-3.4

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Braze

Most common words

Insta-successes - Creative - for - Open - it - warm

Emoji use in subject lines

4.65
% of subject lines have emojis

Most popular emojis

😉 - 💖 - 😏 - 👋 - 🌎 - ❤️

😉 - 💖 - 😏 - 👋 - 🌎 - ❤️

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.Our favourite kind of emojis to use in a subject line, for sure. The "Happiness" kind. Even if they're not the most performant, these emojis are clearly showing the brand spirit and try to connect with the audience, on a emotionnal level. These emojis could be, for example, 🤗, 👍, 🥳 or 🎉.Looking at their emoji usage, they're also using emojis for their environnemental pledge, showing their value right from the subject line, so the audience doesn't even have to open the email to actually understand what value they're pledging.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

Etsy

Featured Email Marketing Assets from

Etsy

It's here! The first-ever All Things Home Sales Event

It's here! The first-ever All Things Home Sales Event

Email from

Etsy

Give Dad's den an upgrade (up to 20% off!)

Give Dad's den an upgrade (up to 20% off!)

Email from

Etsy

Last chance to save

Last chance to save

Email from

Etsy

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Etsy

Featured Ads and Paid Media Assets from

Etsy

Etsy
Etsy

Find special gifts from small businesses around the globe. 🎁

Children's beige Sheepskin Aviator Hat

Children's beige Sheepskin Aviator Hat

Feed Ad from

Etsy

Etsy
Etsy

💪 Today's a great day to make a purchase that empowers an independent entrepreneur.

Womens Black Sheepers

Womens Black Sheepers

Feed Ad from

Etsy

Etsy
Etsy

👋 Hi! Right this way for thousands of one-of-a-kind items.

Children's beige Sheepskin Aviator Hat

Children's beige Sheepskin Aviator Hat

Feed Ad from

Etsy

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.etsy.com/

Domain Rating

93
This is the overall metric that matters most, as it sets
Etsy
domain SEO authority.

It shows the power of
Etsy
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.etsy.com/
, as their domain authority is
93
, their score can be considered under average.

Here, for
https://www.etsy.com/
, as their domain authority is
93
, their score can be considered average.

Here, for
https://www.etsy.com/
, as their domain authority is
93
, their score can be considered pretty good! 🙌

Here, for
https://www.etsy.com/
, as their domain authority is
93
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

216127530
One of the most important metrics for
Etsy
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
56763922
) and their Domain Rating.

Total Keywords

56763922
Why does this matter for
Etsy
SEO strategy? 

This is the total number of keywords where 
Etsy
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1246398
The total number of domain who have a link to  
Etsy
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

291201397
What's a backlink? A link from another domain that redirect to  
Etsy
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

284723297

Backlinks NoFollow

16958661

Backlinks Redirect

5391989

Backlinks Images

53332293

Backlinks Frame

1010727

Backlinks Form

38835

Need more assets?
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Etsy

Softwares and Marketing eCommerce Stack

Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →

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