Happy Socks

Marketing Strategy Breakdown

Logo of
Happy Socks
An overview of
Happy Socks
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Happy Socks

- Ecommerce marketing strategy

You can access here some of the data we collect on Happy Socks ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -8,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 32 characters, they're doing just ok! Happy Socks could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

Fun fact - they're using emojis in 45.65% of their emails - the main ones they use are 🎁 🧦 🥳 ☀️ 💥 🔥.

We display here a overview of Happy Socks email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Bestselling kids styles' and 'Special collab with Studio Barnhus 🍅'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 72 on https://www.happysocks.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Happy Socks

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
32.0
characters

What about

Happy Socks

then?

With their average of

32

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

929.67
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-8.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Happy Socks

 gets a score of

-8.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

styles - for - sunny - times - Did - Up

Emoji use in subject lines

45.65
% of subject lines have emojis

Most popular emojis

🎁 - 🧦 - 🥳 - ☀️ - 💥 - 🔥

🎁 - 🧦 - 🥳 - ☀️ - 💥 - 🔥

What does it say about their email marketing strategy - especially on their subject lines? First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.There are emojis that are triggering emotions without having to read tbhe rest of the subject line. The "Happiness" emojis are one of this kind (think about 🤗, 👍, 🥳 or 🎉). For sure, they're helping them connect with their audience on a emotionnal level - and might be part of their branding as well!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Happy Socks

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Featured Email Marketing Assets from

Happy Socks

Bestselling kids styles

Bestselling kids styles

Email from

Happy Socks

Special collab with Studio Barnhus 🍅

Special collab with Studio Barnhus 🍅

Email from

Happy Socks

Celebrate Pride with our collection🏳️‍🌈

Celebrate Pride with our collection🏳️‍🌈

Email from

Happy Socks

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Featured Ads and Paid Media Examples from

Happy Socks

Happy Socks
Happy Socks

Schwedische Mittsommerdrucke🌞 Alle notwendigen Zutaten für den schwedischen Lieblingsfeiertag, jetzt auf Drucken und einer Geschenkbox. Jetzt shoppen 👉 www.happysocks.com

Zweedse midzomerstijlen!

Zweedse midzomerstijlen!

Feed Ad from

Happy Socks

Happy Socks
Happy Socks

SWEDISH MIDSUMMER STYLES 🇸🇪Dancing around the pole, making flower crowns and munching on 67 kinds of fish? Välkommen to Swedish Midsummer! Shop now 👉 happysocks.com

3-Pack So Swedish Socks Gift Set

3-Pack So Swedish Socks Gift Set

Feed Ad from

Happy Socks

Happy Socks
Happy Socks

ZWEEDSE MIDZOMERPRINTS 🌞Alle ingrediënten voor de favoriete Zweedse vakantie. Nu op 2 aparte prints en een feestelijke geschenkdoos. Koop nu 👉 www.happysocks.com

3-Pack So Swedish Socks Gift Set

3-Pack So Swedish Socks Gift Set

Feed Ad from

Happy Socks

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.happysocks.com/

Domain Rating

72
This is the overall metric that matters most, as it sets
Happy Socks
domain SEO authority.

It shows the power of
Happy Socks
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.happysocks.com/
, as their domain authority is
72
, their score can be considered under average.

Here, for
https://www.happysocks.com/
, as their domain authority is
72
, their score can be considered average.

Here, for
https://www.happysocks.com/
, as their domain authority is
72
, their score can be considered pretty good! 🙌

Here, for
https://www.happysocks.com/
, as their domain authority is
72
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

503970
One of the most important metrics for
Happy Socks
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
28606
) and their Domain Rating.

Total Keywords

28606
Why does this matter for
Happy Socks
SEO strategy? 

This is the total number of keywords where 
Happy Socks
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Happy Socks
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

173342
What's a backlink? A link from another domain that redirect to  
Happy Socks
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

171677

Backlinks NoFollow

18067

Backlinks Redirect

284

Backlinks Images

97965

Backlinks Frame

1344

Backlinks Form

36

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Related Industries

Socks

brands overview

Socks are part of the fashion industry and may be considered a major accessory, pairing them with high heels and open-toed shoes. Increasing demand for socks as an essential workwear accessory among men, children, and women is expected to drive the target market's growth.

Socks
brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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brands →

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