Kasanova

Marketing Strategy Breakdown

Logo of
Kasanova
An overview of
Kasanova
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Home
ecommerce industry.

Kasanova

- Ecommerce marketing strategy

There’s a lot to learn from Kasanova ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 30 characters, they're doing just ok! Kasanova could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

Fun fact - they're using emojis in 44702% of their emails - the main ones they use are ♀️ 🏊🏻 💗 🌸 🍳.

On Panoramata, we gather and analyze the entire Kasanova email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Il più grande Svuota Tutto dell'anno!' and 'Con i kit risparmi in un click!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 60 on https://www.kasanova.com/it/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Kasanova

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
30.0
characters

What about

Kasanova

then?

With their average of

30

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1297.53
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Kasanova

 gets a score of

-2.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

20% - Più - acquisti - più - Kasanova - offerte

Emoji use in subject lines

21.05
% of subject lines have emojis

Most popular emojis

♀️ - 🏊🏻 - 💗 - 🌸 - 🍳

♀️ - 🏊🏻 - 💗 - 🌸 - 🍳

Let's take a moment to review their emoji use. First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Kasanova

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Featured Email Marketing Assets from

Kasanova

Il più grande Svuota Tutto dell'anno!

Il più grande Svuota Tutto dell'anno!

Email from

Kasanova

Con i kit risparmi in un click!

Con i kit risparmi in un click!

Email from

Kasanova

Oggi più prendi più risparmi!

Oggi più prendi più risparmi!

Email from

Kasanova

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Featured Ads and Paid Media Examples from

Kasanova

Kasanova
Kasanova

Feed Ad from

Kasanova

Kasanova
Kasanova

Affrettati, partecipa ora allo speciale concorso a premi 𝗢𝗸 𝗖𝗵𝗲𝗳 acquistando un prodotto 𝗠𝗮𝘀𝘁𝗲𝗿𝗽𝗿𝗼 𝗯𝘆 𝗖𝗮𝗿𝗹𝗼 𝗖𝗿𝗮𝗰𝗰𝗼!

Robot Grigliatutto Masterpro By Carlo Cracco 1760 W

Robot Grigliatutto Masterpro By Carlo Cracco 1760 W

Feed Ad from

Kasanova

Kasanova
Kasanova

Affrettati, partecipa ora allo speciale concorso a premi 𝗢𝗸 𝗖𝗵𝗲𝗳 acquistando un prodotto 𝗠𝗮𝘀𝘁𝗲𝗿𝗽𝗿𝗼 𝗯𝘆 𝗖𝗮𝗿𝗹𝗼 𝗖𝗿𝗮𝗰𝗰𝗼!

Friggitrice ad aria doppio cestello Masterpro By Carlo Cracco

Friggitrice ad aria doppio cestello Masterpro By Carlo Cracco

Feed Ad from

Kasanova

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.kasanova.com/it/

Domain Rating

60
This is the overall metric that matters most, as it sets
Kasanova
domain SEO authority.

It shows the power of
Kasanova
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.kasanova.com/it/
, as their domain authority is
60
, their score can be considered under average.

Here, for
https://www.kasanova.com/it/
, as their domain authority is
60
, their score can be considered average.

Here, for
https://www.kasanova.com/it/
, as their domain authority is
60
, their score can be considered pretty good! 🙌

Here, for
https://www.kasanova.com/it/
, as their domain authority is
60
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

673006
One of the most important metrics for
Kasanova
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
73098
) and their Domain Rating.

Total Keywords

73098
Why does this matter for
Kasanova
SEO strategy? 

This is the total number of keywords where 
Kasanova
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Kasanova
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

215675
What's a backlink? A link from another domain that redirect to  
Kasanova
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

10926

Backlinks NoFollow

8772

Backlinks Redirect

204749

Backlinks Images

760

Backlinks Frame

0

Backlinks Form

0

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, all in one"
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