Lookiero

Marketing Strategy Breakdown

Logo of
Lookiero
An overview of
Lookiero
Marketing Strategy data - their Email Marketing Strategy (some of their
Braze
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Lookiero

- Ecommerce marketing strategy

Interested to gather some elements regarding Lookiero ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,3 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 39 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Lookiero improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Braze (a customer engagement platform of which the main use case is multichannel marketing - they allow to manage cross-channel campaigns easily, much better than other platforms).

On Panoramata, we gather and analyze the entire Lookiero email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'The pleasure of rediscovering your style' and 'Got your summer looks ready?'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 32 on https://lookiero.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Lookiero

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
39.0
characters

What about

Lookiero

then?

With their average of

39

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

803.31
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Lookiero

 gets a score of

-3.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Braze

Most common words

secret - to - pulling - off - Win - Christmas

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Lookiero

Featured Email Marketing Assets from

Lookiero

The pleasure of rediscovering your style

The pleasure of rediscovering your style

Email from

Lookiero

Got your summer looks ready?

Got your summer looks ready?

Email from

Lookiero

Ready for your first Lookiero of the summer?

Ready for your first Lookiero of the summer?

Email from

Lookiero

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Lookiero

Featured Ads and Paid Media Assets from

Lookiero

Lookiero
Lookiero

Update your wardrobe...without leaving the house!🏠Receive items handpicked by your stylist, decide which ones to keep and return the rest for free.❤️️

Discover new brands

Discover new brands

Feed Ad from

Lookiero

Lookiero
Lookiero

Clothes shopping without leaving the house?🏠 A stylist sends you items handpicked for you. Try it for free and pay only for the items you keep. With free shipping and returns.❤️️@tiffstevensoncomic has already tried it.

Discover new brands

Discover new brands

Feed Ad from

Lookiero

Lookiero
Lookiero

Update your wardrobe...without leaving the house!🏠Receive items handpicked by your stylist, decide which ones to keep and return the rest for free.❤️️

Discover new brands

Discover new brands

Feed Ad from

Lookiero

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://lookiero.com/

Domain Rating

32
This is the overall metric that matters most, as it sets
Lookiero
domain SEO authority.

It shows the power of
Lookiero
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://lookiero.com/
, as their domain authority is
32
, their score can be considered under average.

Here, for
https://lookiero.com/
, as their domain authority is
32
, their score can be considered average.

Here, for
https://lookiero.com/
, as their domain authority is
32
, their score can be considered pretty good! 🙌

Here, for
https://lookiero.com/
, as their domain authority is
32
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

18344
One of the most important metrics for
Lookiero
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
302
) and their Domain Rating.

Total Keywords

302
Why does this matter for
Lookiero
SEO strategy? 

This is the total number of keywords where 
Lookiero
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1417
The total number of domain who have a link to  
Lookiero
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

6973
What's a backlink? A link from another domain that redirect to  
Lookiero
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

6972

Backlinks NoFollow

650

Backlinks Redirect

1

Backlinks Images

5817

Backlinks Frame

0

Backlinks Form

0

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Lookiero

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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Mixpanel

Mixpanel

This is an analytic platform that is particularly optimized funnel/work-flow optimization.

analytics

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Rapleaf

Rapleaf

Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.

analytics

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SkimLinks

SkimLinks

A content-to-commerce platform for publishers to attempt to monetize their content through automatic affiliation of product links, and sharing the resulting shopping-intent data with marketers.

ads

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Snap Pixel

Snap Pixel

With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.

ads

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Taboola

Taboola

Personalized recommendations technology.

ads

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Tapad

Tapad

Allows advertisers to engage the same consumer with consistent ads across multiple platforms.

ads

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TikTok

TikTok

TikTok videos mentions.

media

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The Trade Desk

The Trade Desk

Data-driven marketing suite that offers marketers a single place to buy all forms of online media.

ads

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TikTok Conversion Tracking Pixel

TikTok Conversion Tracking Pixel

TikTok advertising conversion tracking pixel.

analytics

Discover →More details →
YouTube

YouTube

Embedded videos from YouTube.

media

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Related Industries

Clothes

brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

Clothes
brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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brands →

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