Autograph Fashion

Marketing Strategy Breakdown

Logo of
Autograph Fashion
An overview of
Autograph Fashion
Marketing Strategy data - their Email Marketing Strategy (some of their
Emarsys
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Autograph Fashion

- Ecommerce marketing strategy

There’s a lot to learn from Autograph Fashion ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a good email marketing strategy - if we look at their Average Spam score, it's excellent - being at -5,8 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 46 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Emarsys (an well-known Omnichannel Customer Engagement Platform - it's good to cover a variety of tasks in email marketing but with several weaknesses, as it looks they lost focus while building more and more features).

Fun fact - they're using emojis in 36.51% of their emails - the main ones they use are 💥 ⚡ ⏰ 😱 🔥 🚨.

We display here a overview of Autograph Fashion email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'NEVER SEEN BEFORE! $15 Knitwear 😱 SAVE $104.99*' and 'We're Not Joking! ALL Jackets $55 & Under* Today Only'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 42 on https://www.autographfashion.com.au/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Autograph Fashion

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
46.0
characters

What about

Autograph Fashion

then?

With their average of

46

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1978.19
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-5.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Autograph Fashion

 gets a score of

-5.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Emarsys

Most common words

Just - Got - BIGGER - BONUS - Back - Denim

Emoji use in subject lines

36.51
% of subject lines have emojis

Most popular emojis

💥 - ⚡ - ⏰ - 😱 - 🔥 - 🚨

💥 - ⚡ - ⏰ - 😱 - 🔥 - 🚨

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategyAnd - one of the most important part of managing your open rate - they also use Scarcity emojis (like ⏰, ⌛, 😱 or 💸) in their subject lines. Usually this is done for promotions emails - or time sensitive actions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Autograph Fashion

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Featured Email Marketing Assets from

Autograph Fashion

NEVER SEEN BEFORE! $15 Knitwear 😱 SAVE $104.99*

NEVER SEEN BEFORE! $15 Knitwear 😱 SAVE $104.99*

Email from

Autograph Fashion

We're Not Joking! ALL Jackets $55 & Under* Today Only

We're Not Joking! ALL Jackets $55 & Under* Today Only

Email from

Autograph Fashion

LAST CHANCE! ALL Jackets $55 & Under*

LAST CHANCE! ALL Jackets $55 & Under*

Email from

Autograph Fashion

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Featured Ads and Paid Media Examples from

Autograph Fashion

Autograph Fashion
Autograph Fashion

Fashion Frenzy Event Starts Now - Shop $34.99 Storewide* | Free Shipping Over $120 | Hurry, Limited Time Only

Fashion Frenzy Event Starts Now

Fashion Frenzy Event Starts Now

Feed Ad from

Autograph Fashion

Autograph Fashion
Autograph Fashion

Explore new arrivals at Autograph and save with our exclusive daily offers! 🖤 Sign up and get $20* off your first purchase

Autograph Woven 3/4 Sleeve Tiered Shift Dress

Autograph Woven 3/4 Sleeve Tiered Shift Dress

Feed Ad from

Autograph Fashion

Autograph Fashion
Autograph Fashion

Explore new arrivals at Autograph and save with our exclusive daily offers! 🖤 Sign up and get $20* off your first purchase

A1181nl-Tor

A1181nl-Tor

Feed Ad from

Autograph Fashion

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.autographfashion.com.au/

Domain Rating

42
This is the overall metric that matters most, as it sets
Autograph Fashion
domain SEO authority.

It shows the power of
Autograph Fashion
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.autographfashion.com.au/
, as their domain authority is
42
, their score can be considered under average.

Here, for
https://www.autographfashion.com.au/
, as their domain authority is
42
, their score can be considered average.

Here, for
https://www.autographfashion.com.au/
, as their domain authority is
42
, their score can be considered pretty good! 🙌

Here, for
https://www.autographfashion.com.au/
, as their domain authority is
42
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

87557
One of the most important metrics for
Autograph Fashion
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
15001
) and their Domain Rating.

Total Keywords

15001
Why does this matter for
Autograph Fashion
SEO strategy? 

This is the total number of keywords where 
Autograph Fashion
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

628
The total number of domain who have a link to  
Autograph Fashion
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

88693
What's a backlink? A link from another domain that redirect to  
Autograph Fashion
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

87777

Backlinks NoFollow

43751

Backlinks Redirect

19

Backlinks Images

21233

Backlinks Frame

0

Backlinks Form

0

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Related Industries

Womenswear

brands overview

Womenswear are outfits made specifically for and worn by women. It is a huge part of the fashion industry and women are the top target market when it comes to all things worn. Fashion is a form of women’s self-expression and autonomy at a particular period and place. 

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Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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