Lush FR

Marketing Strategy Breakdown

Logo of
Lush FR
An overview of
Lush FR
Marketing Strategy data - their Email Marketing Strategy (some of their
Mailchimp
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Lush FR

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Lush FR ecommerce marketing strategy - and from other brands from the Personal Care industry.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,2 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 38 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Lush FR improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).

Fun fact - they're using emojis in 42.86% of their emails - the main ones they use are 🎁 🐣 💕 🎉 🐾 🐯.

We display here a overview of Lush FR email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Mobilisons-nous pour la Pride des Banlieues' and 'Dernière chance : la Fête des Mères approche 🎁'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 81 on https://www.lush.com/fr/fr. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Lush FR

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
38.0
characters

What about

Lush FR

then?

With their average of

38

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1418.93
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Lush FR

 gets a score of

-2.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailchimp

Most common words

allié - Protégeons - les - renards  - Dernière - combo

Emoji use in subject lines

42.86
% of subject lines have emojis

Most popular emojis

🎁 - 🐣 - 💕 - 🎉 - 🐾 - 🐯

🎁 - 🐣 - 💕 - 🎉 - 🐾 - 🐯

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.There are emojis that are triggering emotions without having to read tbhe rest of the subject line. The "Happiness" emojis are one of this kind (think about 🤗, 👍, 🥳 or 🎉). For sure, they're helping them connect with their audience on a emotionnal level - and might be part of their branding as well!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Lush FR

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Featured Email Marketing Assets from

Lush FR

Mobilisons-nous pour la Pride des Banlieues

Mobilisons-nous pour la Pride des Banlieues

Email from

Lush FR

Dernière chance : la Fête des Mères approche 🎁

Dernière chance : la Fête des Mères approche 🎁

Email from

Lush FR

Detox : Des cheveux en pleine santé

Detox : Des cheveux en pleine santé

Email from

Lush FR

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Featured Ads and Paid Media Examples from

Lush FR

Lush FR
Lush FR

Feed Ad from

Lush FR

Lush FR
Lush FR

Feed Ad from

Lush FR

Lush FR
Lush FR

Feed Ad from

Lush FR

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.lush.com/fr/fr

Domain Rating

81
This is the overall metric that matters most, as it sets
Lush FR
domain SEO authority.

It shows the power of
Lush FR
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.lush.com/fr/fr
, as their domain authority is
81
, their score can be considered under average.

Here, for
https://www.lush.com/fr/fr
, as their domain authority is
81
, their score can be considered average.

Here, for
https://www.lush.com/fr/fr
, as their domain authority is
81
, their score can be considered pretty good! 🙌

Here, for
https://www.lush.com/fr/fr
, as their domain authority is
81
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

69116
One of the most important metrics for
Lush FR
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
9648
) and their Domain Rating.

Total Keywords

9648
Why does this matter for
Lush FR
SEO strategy? 

This is the total number of keywords where 
Lush FR
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2508
The total number of domain who have a link to  
Lush FR
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

315
What's a backlink? A link from another domain that redirect to  
Lush FR
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

315

Backlinks NoFollow

23

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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