Augustinus Bader

Marketing Strategy Breakdown

Logo of
Augustinus Bader
An overview of
Augustinus Bader
Marketing Strategy data - their Email Marketing Strategy (some of their
Ometria
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Augustinus Bader

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Augustinus Bader ecommerce marketing strategy - and from other brands from the Personal Care industry.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 32 characters, they're doing just ok! Augustinus Bader could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Ometria .

We display here a overview of Augustinus Bader email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'The Rich Cream is Allure's 2022 Readers' Choice' and 'Renew & Refill'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 56 on https://augustinusbader.com/int/en/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Augustinus Bader

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
32.0
characters

What about

Augustinus Bader

then?

With their average of

32

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

738.03
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Augustinus Bader

 gets a score of

-2.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Ometria

Most common words

more - often - Looking - for - No - that

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Augustinus Bader

Featured Email Marketing Assets from

Augustinus Bader

The Rich Cream is Allure's 2022 Readers' Choice

The Rich Cream is Allure's 2022 Readers' Choice

Email from

Augustinus Bader

Renew & Refill

Renew & Refill

Email from

Augustinus Bader

New: Refer a Friend

New: Refer a Friend

Email from

Augustinus Bader

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Augustinus Bader

Featured Ads and Paid Media Assets from

Augustinus Bader

Augustinus Bader
Augustinus Bader

Feed Ad from

Augustinus Bader

Augustinus Bader
Augustinus Bader

Feed Ad from

Augustinus Bader

Augustinus Bader
Augustinus Bader

Feed Ad from

Augustinus Bader

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://augustinusbader.com/int/en/

Domain Rating

56
This is the overall metric that matters most, as it sets
Augustinus Bader
domain SEO authority.

It shows the power of
Augustinus Bader
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://augustinusbader.com/int/en/
, as their domain authority is
56
, their score can be considered under average.

Here, for
https://augustinusbader.com/int/en/
, as their domain authority is
56
, their score can be considered average.

Here, for
https://augustinusbader.com/int/en/
, as their domain authority is
56
, their score can be considered pretty good! 🙌

Here, for
https://augustinusbader.com/int/en/
, as their domain authority is
56
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

2465
One of the most important metrics for
Augustinus Bader
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
670
) and their Domain Rating.

Total Keywords

670
Why does this matter for
Augustinus Bader
SEO strategy? 

This is the total number of keywords where 
Augustinus Bader
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

212
The total number of domain who have a link to  
Augustinus Bader
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

3318
What's a backlink? A link from another domain that redirect to  
Augustinus Bader
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

3318

Backlinks NoFollow

199

Backlinks Redirect

0

Backlinks Images

7

Backlinks Frame

0

Backlinks Form

0

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Augustinus Bader

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

Discover →More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Klevu

Klevu

Ecommerce Personalization. AI-powered discovery suite that learns in real time. Connect shoppers with the products they want to buy.

widgets

Discover →More details →
Magento 2

Magento 2

Magento ecommerce solution version 2 rewrite.

shop

Discover →More details →
Magento

Magento

Hosted and self hosted eCommerce CMS system. Owned by Adobe.

shop

Discover →More details →
Ometria

Ometria

Ecommerce analytics tool that organises and analyses your ecommerce data.

analytics

Discover →More details →
Twitter Platform

Twitter Platform

The page embeds the Twitter platform in one method or another.

javascript

Discover →More details →
WhatsApp

WhatsApp

WhatsApp protocol links and SMS API.

widgets

Discover →More details →

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