Offcourt

Marketing Strategy Breakdown

Logo of
Offcourt
An overview of
Offcourt
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Offcourt

- Ecommerce marketing strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Offcourt.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Offcourt team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 28.85% of their emails - the main ones they use are 🎁 🛒 🎾 🤝🏼 🏅 👨🏼.

On Panoramata, we gather and analyze the entire Offcourt email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Our Difference' and 'Best Tennis Partner 🎾'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 16 on https://offcourt.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Offcourt

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
28.0
characters

What about

Offcourt

then?

With their average of

28

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1634.24
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Offcourt

 gets a score of

-1.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

the - season - - - FREE - Not - Spray?

Emoji use in subject lines

28.85
% of subject lines have emojis

Most popular emojis

🎁 - 🛒 - 🎾 - 🤝🏼 - 🏅 - 👨🏼

🎁 - 🛒 - 🎾 - 🤝🏼 - 🏅 - 👨🏼

Fun emoji take, right? What does that mean for their digital marketing strategy? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Offcourt

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Featured Email Marketing Assets from

Offcourt

Our Difference

Our Difference

Email from

Offcourt

Best Tennis Partner 🎾

Best Tennis Partner 🎾

Email from

Offcourt

Scent of the Season

Scent of the Season

Email from

Offcourt

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Featured Ads and Paid Media Examples from

Offcourt

Offcourt
Offcourt

Feed Ad from

Offcourt

Offcourt
Offcourt

Feed Ad from

Offcourt

Offcourt
Offcourt

Feed Ad from

Offcourt

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://offcourt.com/

Domain Rating

16
This is the overall metric that matters most, as it sets
Offcourt
domain SEO authority.

It shows the power of
Offcourt
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://offcourt.com/
, as their domain authority is
16
, their score can be considered under average.

Here, for
https://offcourt.com/
, as their domain authority is
16
, their score can be considered average.

Here, for
https://offcourt.com/
, as their domain authority is
16
, their score can be considered pretty good! 🙌

Here, for
https://offcourt.com/
, as their domain authority is
16
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

713
One of the most important metrics for
Offcourt
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
383
) and their Domain Rating.

Total Keywords

383
Why does this matter for
Offcourt
SEO strategy? 

This is the total number of keywords where 
Offcourt
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

242
The total number of domain who have a link to  
Offcourt
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Offcourt
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

7

Backlinks NoFollow

7

Backlinks Redirect

0

Backlinks Images

2

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

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Customer Privacy Banner

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Tracking consent banner for EU customers

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Facebook Pixel

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Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Judge Me

Judge Me

Fully-featured widget to collect and display product reviews for eCommerce.

widgets

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

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OptinMonster

OptinMonster

OptinMonster enables you to create professionally designed opt-in forms without writing code.

widgets

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Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

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Rebuy

Rebuy

Data-driven personalization and merchandizing solutions for eCommerce.

analytics

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Inbox

Shopify Inbox

Live chat from Shopify for Shopify.

widgets

Discover →More details →

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