Marine Le Pen

Marketing Strategy Breakdown

Logo of
Marine Le Pen
An overview of
Marine Le Pen
Marketing Strategy data - their Email Marketing Strategy (some of their
Sendinblue
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Politics
ecommerce industry.

Marine Le Pen

- Ecommerce marketing strategy

Here are some marketing takeaways for Marine Le Pen.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,9 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 53 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Sendinblue (a french ESP that can be hard to setup and with hard to read analytics, as there are some better options depending on your CMS) .

Fun fact - they're using emojis in 91.57% of their emails - the main ones they use are 🔴 🔵 ⚪ 🇫 🇷 💪🏻.

On Panoramata, we gather and analyze the entire Marine Le Pen email marketing strategy - along with other brands from the Politics industry. Amongst their last emails sent, two of them were '🔵 Le combat pour la France et les Français continue.' and '🔵 Exclusif : découvrez votre candidat RN aux élections législatives !'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 56 on https://mlafrance.fr/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Marine Le Pen

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
53.0
characters

What about

Marine Le Pen

then?

With their average of

53

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

951.04
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Marine Le Pen

 gets a score of

-3.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Sendinblue

Most common words

BFMTV. - Je - suis - prête - Je - soir

Emoji use in subject lines

91.57
% of subject lines have emojis

Most popular emojis

🔴 - 🔵 - ⚪ - 🇫 - 🇷 - 💪🏻

🔴 - 🔵 - ⚪ - 🇫 - 🇷 - 💪🏻

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? They use emojis to drive curiosity and interest towards their offer, with the usage of "Interest" emojis, as we call them. 👀, 🌟, 🤩, 💫 or 💎 are actually effective way to make your subject line stand out and trigger interest from your audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Marine Le Pen

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Featured Email Marketing Assets from

Marine Le Pen

🔵 Le combat pour la France et les Français continue.

🔵 Le combat pour la France et les Français continue.

Email from

Marine Le Pen

🔵 Exclusif : découvrez votre candidat RN aux élections législatives !

🔵 Exclusif : découvrez votre candidat RN aux élections législatives !

Email from

Marine Le Pen

🔥 Continuez à faire vivre l'espoir : rejoignez-nous !

🔥 Continuez à faire vivre l'espoir : rejoignez-nous !

Email from

Marine Le Pen

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Featured Ads and Paid Media Examples from

Marine Le Pen

Marine Le Pen
Marine Le Pen

Feed Ad from

Marine Le Pen

Marine Le Pen
Marine Le Pen

Feed Ad from

Marine Le Pen

Marine Le Pen
Marine Le Pen

Feed Ad from

Marine Le Pen

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://mlafrance.fr/

Domain Rating

56
This is the overall metric that matters most, as it sets
Marine Le Pen
domain SEO authority.

It shows the power of
Marine Le Pen
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://mlafrance.fr/
, as their domain authority is
56
, their score can be considered under average.

Here, for
https://mlafrance.fr/
, as their domain authority is
56
, their score can be considered average.

Here, for
https://mlafrance.fr/
, as their domain authority is
56
, their score can be considered pretty good! 🙌

Here, for
https://mlafrance.fr/
, as their domain authority is
56
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

83627
One of the most important metrics for
Marine Le Pen
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1109
) and their Domain Rating.

Total Keywords

1109
Why does this matter for
Marine Le Pen
SEO strategy? 

This is the total number of keywords where 
Marine Le Pen
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1548
The total number of domain who have a link to  
Marine Le Pen
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Marine Le Pen
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

3

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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