Mint Green

Marketing Strategy Breakdown

Logo of
Mint Green
An overview of
Mint Green
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Mint Green

- Ecommerce marketing strategy

There’s a lot to learn from Mint Green ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 27 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Mint Green team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 64.0% of their emails - the main ones they use are 💚 ⚡ ✅ ⚖️ 🚨 ❤️.

We display here a overview of Mint Green email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were '🧘World Meditation Day' and '🐢World Turtle Day!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 10 on https://mintgreen.store/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Mint Green

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
27.0
characters

What about

Mint Green

then?

With their average of

27

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3198.27
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Mint Green

 gets a score of

-2.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

5 - moisturisers - for - every - WORTH - Easter

Emoji use in subject lines

64.0
% of subject lines have emojis

Most popular emojis

💚 - ⚡ - ✅ - ⚖️ - 🚨 - ❤️

💚 - ⚡ - ✅ - ⚖️ - 🚨 - ❤️

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.Amongst their emoji usage, we can see they're using what we call here "Important Alert emojis" (for example, 🚨, ⚡, 📣, 💥, ❗ or 🔥). These emojis are here for one clear reason: highlight the email subject in the subscriber inbox. It clearly states that the audience should open the email, because there's something important happenning.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Mint Green

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Featured Email Marketing Assets from

Mint Green

🧘World Meditation Day

🧘World Meditation Day

Email from

Mint Green

🐢World Turtle Day!

🐢World Turtle Day!

Email from

Mint Green

✅Fixing Your Haircare Concerns

✅Fixing Your Haircare Concerns

Email from

Mint Green

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Featured Ads and Paid Media Examples from

Mint Green

Mint Green
Mint Green

Feed Ad from

Mint Green

Mint Green
Mint Green

Feed Ad from

Mint Green

Mint Green
Mint Green

Feed Ad from

Mint Green

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://mintgreen.store/

Domain Rating

10
This is the overall metric that matters most, as it sets
Mint Green
domain SEO authority.

It shows the power of
Mint Green
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://mintgreen.store/
, as their domain authority is
10
, their score can be considered under average.

Here, for
https://mintgreen.store/
, as their domain authority is
10
, their score can be considered average.

Here, for
https://mintgreen.store/
, as their domain authority is
10
, their score can be considered pretty good! 🙌

Here, for
https://mintgreen.store/
, as their domain authority is
10
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1985
One of the most important metrics for
Mint Green
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1236
) and their Domain Rating.

Total Keywords

1236
Why does this matter for
Mint Green
SEO strategy? 

This is the total number of keywords where 
Mint Green
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

72
The total number of domain who have a link to  
Mint Green
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

6
What's a backlink? A link from another domain that redirect to  
Mint Green
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

7

Backlinks NoFollow

7

Backlinks Redirect

0

Backlinks Images

1

Backlinks Frame

0

Backlinks Form

0

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