Clove + Hallow

Marketing Strategy Breakdown

Logo of
Clove + Hallow
An overview of
Clove + Hallow
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Clove + Hallow

- Ecommerce marketing strategy

You can access here some of the data we collect on Clove + Hallow ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 27 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Clove + Hallow team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 27.63% of their emails - the main ones they use are ☁️ ☀️ 😱 🌡️ 🧐 💦.

On Panoramata, we gather and analyze the entire Clove + Hallow email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'FREE Makeup Mist 💦' and 'Last Chance! FREE Makeup Mist ✨'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 46 on https://cloveandhallow.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Clove + Hallow

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
27.0
characters

What about

Clove + Hallow

then?

With their average of

27

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1575.81
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Clove + Hallow

 gets a score of

-2.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

BlurFlex - Sample - When - You - Free - +

Emoji use in subject lines

27.63
% of subject lines have emojis

Most popular emojis

☁️ - ☀️ - 😱 - 🌡️ - 🧐 - 💦

☁️ - ☀️ - 😱 - 🌡️ - 🧐 - 💦

Yes, these emojis are pretty. But what are their usage telling us? Also, they're using an interesting kind of emojis, that we're calling here "Scarcity" emojis. For example ⏰, ⌛, 😱 or 💸 - yes, these are emojis showing that you don't want to miss what's happening, because it's limited in time, in stock, etc. Great way to engage for an instant reaction.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Clove + Hallow

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Featured Email Marketing Assets from

Clove + Hallow

FREE Makeup Mist 💦

FREE Makeup Mist 💦

Email from

Clove + Hallow

Last Chance! FREE Makeup Mist ✨

Last Chance! FREE Makeup Mist ✨

Email from

Clove + Hallow

When It's Hot AF 🌡️

When It's Hot AF 🌡️

Email from

Clove + Hallow

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Featured Ads and Paid Media Examples from

Clove + Hallow

Clove + Hallow
Clove + Hallow

Feed Ad from

Clove + Hallow

Clove + Hallow
Clove + Hallow

Feed Ad from

Clove + Hallow

Clove + Hallow
Clove + Hallow

Feed Ad from

Clove + Hallow

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://cloveandhallow.com/

Domain Rating

46
This is the overall metric that matters most, as it sets
Clove + Hallow
domain SEO authority.

It shows the power of
Clove + Hallow
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://cloveandhallow.com/
, as their domain authority is
46
, their score can be considered under average.

Here, for
https://cloveandhallow.com/
, as their domain authority is
46
, their score can be considered average.

Here, for
https://cloveandhallow.com/
, as their domain authority is
46
, their score can be considered pretty good! 🙌

Here, for
https://cloveandhallow.com/
, as their domain authority is
46
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

5050
One of the most important metrics for
Clove + Hallow
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
2985
) and their Domain Rating.

Total Keywords

2985
Why does this matter for
Clove + Hallow
SEO strategy? 

This is the total number of keywords where 
Clove + Hallow
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

951
The total number of domain who have a link to  
Clove + Hallow
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

25822
What's a backlink? A link from another domain that redirect to  
Clove + Hallow
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

25811

Backlinks NoFollow

4107

Backlinks Redirect

11

Backlinks Images

1224

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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Hotjar

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Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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AdRoll for Shopify

Attract new audiences and convert your site abandoners.

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payment

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Apple Pay

The website accepts payments with Apple Pay.

payment

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AWIN

Affiliate tracking application.

ads

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Attentive

Personalized mobile messaging platform.

analytics

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Try to get customers to spend more plugin for Shopify from Bold Commerce.

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Bold Commerce

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analytics

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Carro

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analytics

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Cloverly

Carbon offset software for checkouts.

payment

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analytics

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analytics

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widgets

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analytics

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The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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