moody

Marketing Strategy Breakdown

Logo of
moody
An overview of
moody
Marketing Strategy data - their Email Marketing Strategy (some of their
Mailchimp
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Accessories
ecommerce industry.

moody

- Ecommerce marketing strategy

Interested to gather some elements regarding moody ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 34 characters, they're doing just ok! moody could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).

Fun fact - they're using emojis in 50.0% of their emails - the main ones they use are 📢 🌈 🔔 ☕ ⚡ 💰.

On Panoramata, we gather and analyze the entire moody email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'New lens styles that are totally next-level' and 'Find Very Peri in Our New Daily Lenses \u{1FAD0}'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 14 on https://moodylenses.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

moody

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
34.0
characters

What about

moody

then?

With their average of

34

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1580.89
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

moody

 gets a score of

-3.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailchimp

Most common words

New - Colored - Lenses - Alert - Say - with

Emoji use in subject lines

50.0
% of subject lines have emojis

Most popular emojis

📢 - 🌈 - 🔔 - ☕ - ⚡ - 💰

📢 - 🌈 - 🔔 - ☕ - ⚡ - 💰

Yes, these emojis are pretty. But what are their usage telling us? Amongst their emoji usage, we can see they're using what we call here "Important Alert emojis" (for example, 🚨, ⚡, 📣, 💥, ❗ or 🔥). These emojis are here for one clear reason: highlight the email subject in the subscriber inbox. It clearly states that the audience should open the email, because there's something important happenning.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more insights?
Unlock everything about

moody

with Panoramata

Featured Email Marketing Assets from

moody

New lens styles that are totally next-level

New lens styles that are totally next-level

Email from

moody

Find Very Peri in Our New Daily Lenses \u{1FAD0}

Find Very Peri in Our New Daily Lenses \u{1FAD0}

Email from

moody

🌈 Happy Pride

🌈 Happy Pride

Email from

moody

Looking for ecommerce marketing inspiration? Subscribe to our newsletter!

Get 104 Email Marketing Ideas for free

We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

moody

moody
moody

Colored Contact Lenses | Circle Lenses | moody

Colored Contact Lenses | Circle Lenses | moody

Feed Ad from

moody

moody
moody

Colored Contact Lenses | Circle Lenses | moody

Colored Contact Lenses | Circle Lenses | moody

Feed Ad from

moody

moody
moody

Colored Contact Lenses | moody

Colored Contact Lenses | moody

Feed Ad from

moody

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://moodylenses.com/

Domain Rating

14
This is the overall metric that matters most, as it sets
moody
domain SEO authority.

It shows the power of
moody
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://moodylenses.com/
, as their domain authority is
14
, their score can be considered under average.

Here, for
https://moodylenses.com/
, as their domain authority is
14
, their score can be considered average.

Here, for
https://moodylenses.com/
, as their domain authority is
14
, their score can be considered pretty good! 🙌

Here, for
https://moodylenses.com/
, as their domain authority is
14
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

824
One of the most important metrics for
moody
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
919
) and their Domain Rating.

Total Keywords

919
Why does this matter for
moody
SEO strategy? 

This is the total number of keywords where 
moody
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
moody
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
moody
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

Happening right now: 
Benchmark and track your competitors automatically

Upcoming Learning Session - Online Webinar

Tune in to find our how to automatically benchmark monitor your competitors' marketing strategy (or any inspirational
brand) & get endless marketing inspiration.

With Panoramata, get your competitive advantage for e-commerce marketing, delivered in your dashboard and to your inbox*

*20 times faster than it would take to gather this information yourself

Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Coming soon.

Discover the best way to track brands (like

moody

) in one single platform

Monitor automatically your e-commerce competitors' digital marketing strategy and access unlimited inspiration. Track newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo.

Let us spy for you so you can invest your time strategizing and creating new campaigns, rather on checking what your competitors are doing.

My name's Mehdi, I'm the founder. See how Panoramata works:

Get Started for Free

1 minute signup, no Credit Card required

mehdi, founder of panoramata
Book Demo with Mehdi

Schedule a time

★★★★★

"I feel like I'm saving a day a week.
I don't miss anything anymore."
★★★★★

"It's crazy good, it's my own Pinterest x Emails x Ads Libraries"
★★★★★

"It's way easier to plan any big campaign like Black Friday."

What our customers say

Join 1,000+ ecommerce companies & start tracking your competitors instantly in one place.
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

Ready to dive in?
Get started today.

More brands you could track today on Panoramata

Georg Jensen

Accessories

More details →

Poketo

Lifestyle

More details →

IWC Schaffhausen

Accessories

More details →

BaronFig

Lifestyle

More details →

Mous

Accessories

More details →

TAG Heuer

Accessories

More details →

Related Insights

Abandoned Cart Email: Examples and Best Practices

Ever had that heart-sinking moment when you check your e-commerce dashboard only to find a slew of abandoned carts staring back at you? In this blog post, we're arming you with the tools and techniques you need to craft compelling abandoned cart emails tp drive your customers back to complete their purchase.

Marketing
Abandoned Cart Email: Examples and Best Practices

Best Ads Marketing Strategies in the Underwear Industry

The underwear market is a niche within the fashion industry where we've seen many new DTC brands taking more and more market share against the usual big players of the industry. And to make this happen, they've used advertising strategies that were not traditionally used. Of course, with the role of social media advertising, many things have changed - as it's easier to test hooks, approaches, and creative angles.

Marketing
Best Ads Marketing Strategies in the Underwear Industry

Why is Email Marketing Important for eCommerce?

Email marketing is truly powerful, result-oriented, and lends itself well to several aspects of digital marketing that make it indispensable. 

Marketing
Why is Email Marketing Important for eCommerce?

Related Industries

Contact Lenses

brands overview

Contact lenses, or simply contacts, are thin, clear plastic disks placed directly on the surface of the eyes. Contacts provide a safe and effective way to correct vision when used with care and proper supervision. 

Contact Lenses
brands →

Accessories

brands overview

Accessories
brands →

Ready to dive in?
Get started today.