Nide.co

Marketing Strategy Breakdown

Logo of
Nide.co

Des produits cosmétiques naturels pensés par et pour la communauté Nidé. Découvre nos soins de beauté clean & safe, 100% français et éco-responsables.

An overview of
Nide.co
Marketing Strategy data - their Email Marketing Strategy (some of their
Shopify
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Nide.co

- Ecommerce marketing strategy

There’s a lot to learn from Nide.co ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 34 characters, they're doing just ok! Nide.co could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Shopify (as main of the emails we tracked were sent directly from Shopify - whether on transactionnal emails or via Shopify Email app).

Fun fact - they're using emojis in 16.67% of their emails - the main ones they use are ⭐ 💛 🎉 🎶 🎁 🌈.

On Panoramata, we gather and analyze the entire Nide.co email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were '[Co-création] Sérum pour soulager les douleurs menstruelles' and '\"Rompre avec les injonctions\" - Se libérer épisode 2'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 28 on https://www.nide.co/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Nide.co

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
34.0
characters

What about

Nide.co

then?

With their average of

34

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2074.34
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Nide.co

 gets a score of

-2.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Shopify

Most common words

belles - choses - Nouveau - : - Ton - quoi

Emoji use in subject lines

16.67
% of subject lines have emojis

Most popular emojis

⭐ - 💛 - 🎉 - 🎶 - 🎁 - 🌈

⭐ - 💛 - 🎉 - 🎶 - 🎁 - 🌈

Yes, these emojis are pretty. But what are their usage telling us? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.They're using Happiness emojis (think about 🤗, 👍, 🥳 or 🎉 for example) to also connect with their audience, share good news and positivity with their audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock everything about

Nide.co

with Panoramata

Featured Email Marketing Assets from

Nide.co

[Co-création] Sérum pour soulager les douleurs menstruelles

[Co-création] Sérum pour soulager les douleurs menstruelles

Email from

Nide.co

\"Rompre avec les injonctions\" - Se libérer épisode 2

\"Rompre avec les injonctions\" - Se libérer épisode 2

Email from

Nide.co

Cadeau Best Seller 🎁 Notre nettoyant anti-imperfections

Cadeau Best Seller 🎁 Notre nettoyant anti-imperfections

Email from

Nide.co

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Featured Ads and Paid Media Examples from

Nide.co

Nide.co
Nide.co

Oh My Periods, c'est votre soin favori pour la période pré-menstruelle, avec plus de 300 avis 5/5 ★★★★★

Soin visage anti-acné hormonale

Soin visage anti-acné hormonale

Feed Ad from

Nide.co

Nide.co
Nide.co

[BEST SELLER] Le meilleur allié des cheveux abimés par les lavages répétés, les sources de chaleur, le calcaire, le soleil, l'eau de mer, le chlore.

Masque détox réparateur pour les cheveux

Masque détox réparateur pour les cheveux

Feed Ad from

Nide.co

Nide.co
Nide.co

Nidéco, c'est plus de 4000 avis 5/5 ✨ En ce moment, jusqu'à 20% de réduction avec nos kits et notre nettoyant best seller est offert dès 70€ !

Sea ya beach

Sea ya beach

Feed Ad from

Nide.co

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.nide.co/

Domain Rating

28
This is the overall metric that matters most, as it sets
Nide.co
domain SEO authority.

It shows the power of
Nide.co
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.nide.co/
, as their domain authority is
28
, their score can be considered under average.

Here, for
https://www.nide.co/
, as their domain authority is
28
, their score can be considered average.

Here, for
https://www.nide.co/
, as their domain authority is
28
, their score can be considered pretty good! 🙌

Here, for
https://www.nide.co/
, as their domain authority is
28
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

4
One of the most important metrics for
Nide.co
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
44
) and their Domain Rating.

Total Keywords

44
Why does this matter for
Nide.co
SEO strategy? 

This is the total number of keywords where 
Nide.co
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

108
The total number of domain who have a link to  
Nide.co
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Nide.co
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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Affilae

Affiliate tracking platform.

analytics

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Sell products on Bing Ads network via Shopify.

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Crisp

Multi-channel customer support platform for startups and SMBs.

widgets

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Easy GDPR

GDPR compliant plugin by Innonic.

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Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

Discover →More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

Discover →More details →
Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

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